MAKE UP FOR EVER Teams Up With CHARLI XCX for Its New AQUA XL CAMPAIGN

MAKE UP FOR EVER Teams Up With CHARLI XCX for Its New AQUA XL CAMPAIGN

PARIS, March 30, 2016 /PRNewswire/ --



THE FIRST OF AN ONGOING SERIES OF ARTISTIC COLLABORATIONS THAT HIGHLIGHT STAGE ARTISTS


AND THEIR MAKEUP ARTISTS



MAKE UP FOR EVER, the professional makeup line of innovative and artistic products
created for professional stage artists, makeup artists and makeup enthusiasts, announces a
worldwide artistic collaboration with global pop sensation CHARLI XCX and reveals its new
AQUA XL EYE PENCIL campaign.



To view the Multimedia News Release, please click:

http://www.multivu.com/players/uk/7792251-make-up-for-ever-teams-up-with-charli-xcx

CHARLI XCX's bold, artistic and energetic stage presence exemplifies the creative spirit
of MAKE UP FOR EVER and the performance of the AQUA XL collection. In 2016, MAKE UP FOR
EVER joins CHARLI XCX in all her performances and artistic creations, from her live tour
to makeup artistry for her video clips. A virtuoso of words and sound, CHARLI XCX has
written several international hit songs such including her double platinum single, "Boom
Clap," alongside co-penning music for renowned artists; Grammy nominated "Fancy" (Iggy
Azalea), triple platinum selling "I Love It" (Icona Pop) and "Same Old Love" (Selena
Gomez).



The AQUA line, upon which performers and their makeup artists have long relied, has
become AQUA XL, taking the limits of makeup performance to new levels. MAKE UP FOR EVER is
revamping one of its iconic products with a new high-performance formula: AQUA XL EYE
PENCIL, the first of the AQUA XL line and specially designed for performers' needs. AQUA
XL EYE PENCIL are stage-proof and offer flawless makeup results, incredible stay-on power
and high color intensity. As comfortable as it is easy to apply, the AQUA XL EYE PENCIL's
long wear waterproof formula is resistant to all stage conditions and perfect for real
life-use.



"I love the creative energy of MAKE UP FOR EVER. They create products that allow me to
experiment and be free. When I wear makeup I can feel sexy, demure, classic, futuristic...
so many different things. MAKE UP FOR EVER is vibrant, energetic and diverse. I can play
with the products to suit my mood. That's what I love the most." - Charli XCX  



About MAKE UP FOR EVER:  



Founded in 1984 by renowned makeup artist Dany Sanz, the brand offers a cult-favorite
collection of vivid, high-pigment colors, superior face and body foundations and expert
artisan formulas to professional makeup artists and makeup enthusiasts all around the
world. The brand believes that "LIFE IS A STAGE" and people are the artists of their own
lives. Learn more: http://www.makeupforever.com



(Photo:
http://photos.prnewswire.com/prnh/20160330/349414 )








Photo:
http://photos.prnewswire.com/prnh/20160330/349414




Video:
http://www.multivu.com/players/uk/7792251-make-up-for-ever-teams-up-with-charli-xcx


Photo:http://photos.prnewswire.com/prnh/20160330/349414
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20160330/349414
http://photoarchive.ap.org/
Video:http://www.multivu.com/players/uk/7792251-make-up-for-ever-teams-up-with-charli-xcx
MAKE UP FOR EVER

CONTACT: Alix Girard, girarda@makeupforever.fr, +33-640-373-264


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