Loton, Corp's LiveXLive Subsidiary Enters Agreement with OneLive Media Creating New Merchandising Opportunities

Loton, Corp's LiveXLive Subsidiary Enters Agreement with OneLive Media Creating New Merchandising Opportunities

Partnership will create custom eCommerce platform for LiveXLive's growing audience of live music fans

LOS ANGELES, March 22, 2016 /PRNewswire/ -- Loton, Corp's (OTC: LIVX) LiveXLive subsidiary has entered into an agreement with OneLive Media to power its new direct to consumer (D2C) eCommerce platform. The official launch is anticipated for mid-May, in advance of the Company's global LIVE broadcast of Rock in Rio Lisbon (RiR), which features artists including Bruce Springsteen, Ariana Grandee, Maroon 5, Avicii, Queen + Adam Lambert and many others.

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This partnership enables LiveXLive to offer its fans a one-stop digital shopping experience that is seamlessly woven into the fabric of the Company's music and lifestyle content. LiveXLive users will be able to purchase artist and festival merchandise, VIP experiences, hospitality and travel packages, and event tickets from within the LiveXLive App. The platform will also enable live download recording services and fan club sales.

"We are excited to be part of the LiveXLive network. Our suite of fan focused services provide value-added offerings and additional functionality to LiveXLive's platform. We enable LiveXLive's growing audience of millennial skewing fans to obtain premium experiences and seamlessly connect with artists, venues, and distribution partners," said Chris Guggenheim, OneLive Media's CEO.

"Chris and his team have extensive expertise in powering artists, labels and celebrity channels," said Robert Ellin, LiveXLive Founder and Chairman. "We are thrilled to provide fans with a single destination to purchase 'add on' experiences, all within our LiveXLive platform. OneLive will also enable Livexlive.com to add multiple revenue streams and enhanced data."

In advance of the anticipated official launch of LiveXLive's mobile app and LiveXLive.com later this year, the Company will continue to acquire rights to top music festivals in addition to nightlife performances and other live music and curated content to pair with LiveXLive's originally produced halo content to become the first independent global live music and lifestyle network. LiveXLive is expanding partnerships around the globe to deliver the first fully interactive live music network to consumers. These partnerships include Verizon (VZ), Rock in Rio, Tao, The Saban Theatre, OneLive, Marquee, and LiveOne as well as ownership of KOKO.

About OneLive Media

OneLive is an Austin, TX-based company that powers enterprise ecommerce, VIP experiences, and ticketing technology to the music and sports industry. OneLive technology is used by tier-one brands under partnership with B2B customers including Sony Music, Warner Music Group, Dallas Cowboys, AEG Live, NFL Pro Legends, CMG Worldwide, NASCAR drivers and hundreds more.

About Loton, Corp (OTC: LIVX)

Loton, Corp (LIVX.OB) is a parent company in the emerging live / digital music space. The company's LiveXLive subsidiary intends to be the world's first premium live music streaming network that will deliver around the clock live music to viewers on any connected device as an authentic and experiential platform. The platform plans to offer the world's leading music festivals with multiday and multistage coverage, unique concerts, intimate performances and cutting edge programming. We plan to extend the live experience to fans on desktop, laptop, mobile, tablets, consoles, connected TVs and virtual reality platforms. The LiveXLive network expects to provide compelling and curated content that showcases the entire spectrum of music to include music inspired fashion, food, and lifestyle content and showcase interviews, backstage access and both fan and artist perspectives. LiveXLive intends to feature all genres of music including rock, pop, indie, alternative, EDM, country and feature major festival headliners as well as emerging artists performing at clubs and venues around the globe.

Forward Looking Statement

Statements in this news release concerning future results from operations, financial position, economic conditions, product releases and any other statement that may be construed as a prediction of future performance or events are forward looking statements which involve known and unknown risks, uncertainties and other factors which may cause actual results to differ materially from those expressed or implied by such statements. These factors include uncertainties as to levels of orders, ability to record revenues, release schedules, market acceptance of new products, changes in economic conditions and market demand, pricing and other activities by competitors, and other risks including those described from time to time in the Company's filings on Forms 10-K and 10-Q with the Securities and Exchange Commission, press releases and other communications.

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SOURCE Loton, Corp.

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Photo:http://photos.prnewswire.com/prnh/20160225/337602LOGO
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Loton, Corp.

CONTACT: Business Inquiries, Robert Ellin, Rob@livexlive.com, or Media Inquiries, Michael Nyman, Michael.Nyman@pmkbnc.com

Web Site: http://www.livexlive.com


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