Introducing the Levi's® 501® Documentary

Introducing the Levi's® 501® Documentary

LONDON, March 17, 2016 /PRNewswire/ --



Levi's(R) presents a three-part documentary film celebrating the 501(R) and its place


in American history 



The Levi's(R) 501(R) button fly jean, the original and first ever blue jean, was born
on 20th May 1873. And over 140 years later, it is more popular than ever before. In
celebration of 100 years of partnership with Cone Mills Denim in North Carolina, the
Levi's(R) brand presents a short documentary film, The 501(R) Jean: Stories of an
Original. The film explores the lasting impact the Original 501(R) jean has had on
cultural history. The 501(R) documentary has been screened in NYC, London, Buenos Aires
and Caracas, and launched on http://www.levi.com [http://www.levi.com/gb/en_GB ]. There
will also be subsequent screenings around the globe.



View the full documentary here: 



http://www.levi.com/GB/en_GB/features/501-series



https://www.youtube.com/watch?v=6R9cAoCyatA 



View the trailer here: 



TRAILER: The 501(R) Jean: Stories of an Original
[https://www.youtube.com/watch?v=QyOhs-C_M1c&feature=youtu.be ] 



See individual episodes here:



Episode 1: https://youtu.be/z-a-dNu8g_8



Episode 2: https://youtu.be/UXdt-YjkmMM



Episode 3: https://youtu.be/VP2UmVs7IT4



(Photo:
http://photos.prnewswire.com/prnh/20160317/345332 )




(Photo:
http://photos.prnewswire.com/prnh/20160317/345333 )




(Photo:
http://photos.prnewswire.com/prnh/20160317/345334 )




(Photo:
http://photos.prnewswire.com/prnh/20160317/345335 )




This three-part film is a story of modern America with the Levi's(R) 501(R) at the
centre. Exploring the worlds of work, style and rebellion, the film features interviews
with pioneers such as Henry Rollins, John Baldessari, Scott Schuman, Andy Spade, Mark
McNairy, Erin Wasson, Gary Burden, Eddie Huang, Jim Walrod, Kim Hastreiter, Mel Ottenberg,
Michael Polish, Steven Alan, Alexandra Richard, Greg Chapman, Lee Ranaldo, Rachael Wang,
Josh Peskowitz and many more.



The film is narrated by Ramblin' Jack Elliott, one of folk music's most enduring
characters. A protege of Woody Guthrie in the late '50s, Elliott has been hailed as an
influence on artists from Bob Dylan and Pete Seeger, to the Rolling Stones and Grateful
Dead. Earnest Greene of Washed out contributes to the original score. 



EPISODE 1: THE 501(R) GOES TO WORK 



In the first episode of The 501(R) Jean: Stories of an Original, we trace the 501(R)
Jean's journey from a utilitarian garment for coal miners, cowboys, industrial workers,
all the way to the creative workers who continue to wear it today.  



EPISODE 2: STYLE  



For the first time Levi's(R) are worn for their look, rather than function. With the
cowboy films of the 1930s, everybody wanted a piece of the cowboy lifestyle. Hollywood
stars adopt it for decades and the 501(R) becomes a style icon: continuing to inspire
contemporary designers and style leaders. 



EPISODE 3: REBELLION 



The 501(R) is a symbol for countercultures and has been sewn into the fabric of
America interpreted many ways over many years. The Rebels of the 1950s proudly wore the
501(R) jean - adopted from the laborers after the Great Depression - and made it a symbol
of irreverence and solidarity.  Worn by everyone from James Dean and Marlon Brando to Jack
Kerouac and Jackson Pollock, the 501(R) jean became the emblem of youth and a symbol of
rebellion. Rebels across the decades are united through outspokenness, individualism and
their love of the 501(R).



Please see below for a list of Levi's(R) product featured in the documentary:



Men's Original Fit Selvedge 501(R) in Miller
[http://www.levi.com/GB/en_GB/mens-jeans/p/005012213 ]  



Women's 501 in Laurel Haze   [http://www.levi.com/GB/en_GB/womens-jeans/p/125010231 ]



Women's 501(R)CT I Desperado Patch
[http://www.levi.com/GB/en_GB/womens-jeans/p/178040038 ]



Levi's(R) Vintage Clothing Men's 1947 in New Rinse  
[http://www.levi.com/GB/en_GB/mens-jeans/p/475010168 ]



ABOUT THE LEVI'S(R) BRAND



The Levi's(R) brand epitomises classic American style and effortless cool. Since their
invention by Levi Strauss & Co. in 1873, Levi's(R) jeans have become the most recognisable
and imitated clothing in the world - capturing the imagination and loyalty of people for
generations. Today, the Levi's(R) brand portfolio continues to evolve through a relentless
pioneering and innovative spirit that is unparalleled in the apparel industry. Our range
of leading jeanswear and accessories are available in more than 110 countries, allowing
individuals around the world to express their personal style. For more information about
the Levi's(R) brand, its products and stores, please visit levi.com
[http://www.levi.com/GB/en_GB ] .




 
CONTACTS: 

 
Exposure 
Scarlett Philps 
E: Scarlett.philps@exposure.net 
T: +44(0)20-79077-217 


 





Photo:
http://photos.prnewswire.com/prnh/20160317/345332



http://photos.prnewswire.com/prnh/20160317/345333



http://photos.prnewswire.com/prnh/20160317/345334



http://photos.prnewswire.com/prnh/20160317/345335


Photo:http://photos.prnewswire.com/prnh/20160317/345332
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20160317/345333
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20160317/345334
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20160317/345335
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20160317/345332
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20160317/345333
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20160317/345334
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20160317/345335
http://photoarchive.ap.org/
Levi's®


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