CESAR® and MOFILM Crowdsource for Creative Content

CESAR® and MOFILM Crowdsource for Creative Content

BRUSSELS, March 2, 2016 /PRNewswire/ --



Winners announced of global competition to bring CESAR(R) True Friendship campaign to


life  



CESAR(R), the premium dog food brand, has announced the winners of its global
competition to find new creative talent and content. CESAR(R) and their creative agency
BBDO, briefed creative crowdsourcing company MOFILM to offer a challenge to young
filmmakers and creatives from all over the globe, to create a film that showcased the
brand's values.



(Photo:
http://photos.prnewswire.com/prnh/20160223/336495 )




The winners of the CESAR(R): MOFILM Texas 2016 Video Contest - Ze Pedro Abreu from
Portugal and Yuichiro Nakano from Japan - created moving short films, which demonstrate
the power of true friendship between owners and their dogs, brought to life by sharing a
meal on a special occasion. They were chosen from the entries submitted through the MOFILM
crowdsourcing platform in January 2016.



Natalia Ball, Global Brand Director for CESAR(R), explained the concept: "We
challenged young filmmakers to create content that brings to life the value at the heart
of our brand - that of friendship. We want to show that when you love someone like a true
friend you want to share everything with them, especially a meal. These films were chosen
because they truly encapsulate everything that the CESAR(R) brand represents. The
competition was a completely new way of finding both talent and creative content for our
brand - allowing filmmakers to have full creative control over the development and
execution of their ideas. Our aim is to continue to find new ways of working that allow
true creativity and innovation to bring our brand to life."



The winning films show the familiar CESAR(R) Westie dog and its owner supporting each
other in two very different situations, and sharing a special occasion. Ze Pedro Abreu's
heart-warming film "I Do" [https://www.mofilm.com/video/685233 ] shows how a man's best
friend plays a key role in his wedding day preparations - while Yuichiro Nakano's spot
"Dog Run" [https://www.mofilm.com/video/80c0fd ] is a light-hearted take on an owner and
his pet's preparation for a dog show. Ze, as the first place winner, will receive $8,000
and a trip to Texas for the MOFILM Texas 2016 event, during the SXSW festival that sees
the world's music, film and digital industries gather in Austin.



The winning films can be viewed on Mars YouTube Channel
[https://www.youtube.com/channel/UC-h5QRSXiB4WzqYIcObwHqw ], Facebook.com/Mars
[https://www.facebook.com/Mars ], Twitter.com/MarsGlobal [https://twitter.com/MarsGlobal ]
, as well as MOFILM's website.



The Winning Films 



"I Do" by Ze Pedro Abreu, Portugal: https://www.mofilm.com/video/685233
[https://protect-eu.mimecast.com/s/QrKtBen0Mck ]



Ze Pedro Abreu is a Creative Director who has worked in advertising for the past ten
years, with internationally renowned agencies including AMV BBDO Young & Rubicam and
McCann Worldgroup. About his work, he said: "Behind a good brand there should be a good
idea. And behind a good idea there should be a story to be told. Ideally, stories that
makes us stop for a minute and wonder."



CREDITS: 




 
Creative Direction: Ze Pedro Abreu 
Script Writing: Ze Pedro Abreu 
Direction: Ze Pedro Abreu 
Cinematography: Ze Pedro Abreu 
Production: Ze Pedro Abreu 
Editing: Ze Pedro Abreu 
Music Score: Jimmy Agnello 
Sound Design / Music Editing: Ze Pedro Abreu 
Acting: Joao Pedro Paiva 
Dog: Spock 


 


***



"Dog Run" by Yuichiro Nakano, Japan: https://www.mofilm.com/video/80c0fd
[https://protect-eu.mimecast.com/s/xZYHBd7nbhW ]



Yuichiro Nakano is a filmmaker and artist born in Tokyo, Japan. He spent his youth in
Santa Barbara, California. "Live with the Sea", his documentary short about a fisherman in
tsunami-stricken Japan, was showcased at the 2013 Montreal World Film Festival and the
2013 Raindance Film Festival. His following short narrative film "Between Waves", also set
in the aftermath of the tsunami, screened at the 2015 International Film Festival of
Cinematic Arts. His screenplays, "Bayside Swordsman" and "My Little Fiend, Salai", stories
about Kendo, the Japanese art of fencing, and the forbidden love of Leonardo da Vinci
respectively, were awarded at the 2015 Hollywood Screenplay Contest.
He has had two solo exhibitions in Tokyo, in 2011 and 2013. His artworks have been
exhibited in several museums, including The National Art Center, Tokyo and Hyvinkaa Art
Museum in Finland.



CREDITS: 




 
Producer: Shotaro Miki 
Art Director: Shiho Yoshikawa 
Visual Effects Supervisor: Shosuke Watanabe 
Production Manager: Katsuichi Koguchi  
Editors: Yuichiro Nakano, Shotaro Miki  
Music Composer: Andre Barros  
Cast: Max, Hook, Gene  
Special Thanks to: Kohei Kawai (Pet Style), Shigeko Oshima  


 


About CESAR(R) Canine Cuisine 



CESAR(R) Canine Cuisine is a high-quality line of premium wet dog food and dog treats
for small- to medium-sized dogs. The CESAR(R) Brand wants to transform mealtime into
moments of shared joy by providing irresistible taste and unparalleled variety all dogs
love. The CESAR(R) Brand offers a variety of irresistible flavors in their Original Pate
and Gourmet Filets in Sauce textures, as well as their HOME DELIGHTS(TM) line that
provides comfort food favorites so your dog can enjoy the same meals that you do. For more
information, visit http://www.cesar.com.



About MOFILM 



MOFILM's technology enables brands and social causes to access its global community of
creatives for high quality content strategy and creation. Its people-powered marketing
approach allows strategists and filmmakers to produce innovative ideas in a timely and
cost-effective manner, while showcasing their talents to a wider audience.



MOFILM provides production grants, along with mentoring and advice throughout the
entire creative process of its contests and direct commissions, from script to final edit,
ensuring quality of production while enabling a high degree of creative freedom.



Clients utilize MOFILM content across all channels including digital, broadcast and
cinema. Additional information may be found at MOFILM.com [https://mofilm.com ] |
Facebook: facebook.com/MOFILM [http://www.facebook.com/MOFILM ] | Twitter: @MOFILM
[http://twitter.com/MOFILM ] | Instagram: @mofilmugc [http://instagram.com/MOFILMugc ] |
YouTube: youtube.com/mofilmchannel [https://www.youtube.com/user/MOFILMchannel ]






Photo:
http://photos.prnewswire.com/prnh/20160223/336495


Photo:http://photos.prnewswire.com/prnh/20160223/336495
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20160223/336495
http://photoarchive.ap.org/
Mars Petcare

CONTACT: Media contact: Gosia Faras, Email: Gosia.faras@effem.com, Tel: +32-491-961901


-------
Profile: intent