Hispanic WSKQ-FM Grabs Top Spot In New York Radio

Hispanic WSKQ-FM Grabs Top Spot In New York Radio

UNPRECEDENTED RATINGS ACHIEVEMENT IS HISTORIC MILESTONE

Sister Station WPAT-FM Also Grows in Ratings

NEW YORK, Feb. 24, 2016 /PRNewswire/ -- SPANISH BROADCASTING SYSTEM, INC. ("SBS"/ NASDAQ: SBSA) today announced that its flagship New York City station, WSKQ-FM ("Mega 97.9") had achieved a historic milestone in claiming the #1 ranking among ALL radio stations serving the Tri-State area, regardless of language or format.

This historic achievement highlights the sustained dominance that broadcast radio continues to have in the daily lives of today's Hispanic consumers. The result also reinforces Nielsen's findings that terrestrial broadcast radio reaches 97% of the national Hispanic population each week.

These recent ratings rank WSKQ-FM as not only the most-listened-to station in the Metropolitan New York/New Jersey/Connecticut area, but also as the #1 Latino station in the nation.

SBS sister station WPAT-FM ("93.1 Amor") also achieved significant ratings gains and strengthened its market position in Nielsen's recently released Audio Report.

Ratings Analysis
WSKQ-FM was ranked #1 in ALL major demos and dayparts, an unprecedented feat, as shown below:

AVERAGE QUARTER HOUR (SHARE)


MON - FRI 18-34yrs 18-49yrs 25-54yrs
--------- -------- -------- --------


6am - 10am #1 #1 #1

(morning drive)


10am - 3pm #1 #1 #1

(middays)


3pm- 7pm #1 #1 #1

(afternoon drive)


7pm- 12am #1 #1 #1

(evenings)
Sister station WPAT-FM also delivered a strong ratings performance, establishing SBS as the lead provider of engaging radio content in the nation's top market.

Now, listeners all over the globe are also able to live stream WSKQ-FM, WPAT-FM, and all other SBS radio stations via the newly-launched LaMusica mobile app, available as a free download at the Apple app store and at Google's Play Store. For more information about LaMusica please visit http://app.lamusica.com

Eric Garcia, SBS Radio Revenue Chief and General Manager of SBS-New York commented, "WSKQ-FM is an amazing station that continues to grow its listeners and serve advertisers by offering the best music, the most compelling personalities and the most exciting concerts in the market. Congratulations to the entire SBS family for their incredible efforts."

SBS EVP of Programming, Jesus Salas, added, "For WSKQ-FM to garner a #1 ranking among all New York City radio outlets, regardless of language, it's truly a remarkable precedent - it's history in the making. The station has forged an unbreakable bond with millions of listeners in a truly unique way. Congratulations #MEGAYORK!"

About Spanish Broadcasting System, Inc.
Spanish Broadcasting System, Inc. is the largest publicly traded Hispanic-controlled media and entertainment Company in the United States. SBS owns and operates 20 radio stations in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, airing the Tropical, Mexican Regional, Spanish Adult Contemporary, Spanish Oldies and Urbano format genres. SBS also operates AIRE Radio Networks, a national radio platform which creates, distributes and markets leading Spanish-language radio programming to over 100 affiliated stations reaching 88% of the U.S. Hispanic audience. The Company also owns and operates MegaTV, a television operation with over-the-air, cable and satellite distribution and affiliates throughout the U.S. and Puerto Rico. SBS also produces live concerts and events and owns 21 bilingual websites, including Lamusica.com http://www.lamusica.com/, an online destination and mobile app providing content related to Latin music, entertainment, news and culture. For more information, visit us online at www.spanishbroadcasting.com.



SOURCE Spanish Broadcasting System, Inc.

Spanish Broadcasting System, Inc.

CONTACT: Eric Garcia, SBS- Radio Revenue Chief, General Manager, New York Market, Email: egarcia@sbsnewyork.com

Web Site: http://www.spanishbroadcasting.com


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