General Harmonics International Inc. and AITP Europe AS enter into a Strategic Relationship and Joint Venture to develop the Next Generation Music Streaming Platform

General Harmonics International Inc. and AITP Europe AS enter into a Strategic Relationship and Joint Venture to develop the Next Generation Music Streaming Platform

VANCOUVER, Feb. 25, 2016 /PRNewswire/ - General Harmonics is pleased to announce that it is entering into a strategic partnership and joint venture with AITP Europe AS. The joint venture, to be named Beatstone, will bring to market new technologies and concepts in an interactive, socially driven, innovative music streaming experience for artists, consumers, labels and music industry professionals.

(Photo: http://photos.prnewswire.com/prnh/20160225/337375LOGO)

The Beatstone platform will utilize General Harmonics' proprietary DynamicMedia Cloud platform, high-efficiency media delivery mechanism, and interactive media format as its technology backbone. The DynamicMedia format preserves full fidelity 16 bit / 44.1 kHz audio with a 20 times reduced data set and streamed at 70 kb per second without loss of quality. In addition to full fidelity audio, the Beatstone platform will also deliver synchronized video and lyrics across multiple networks. Beatstone will take advantage of General Harmonics' technology to allow emerging artists to create online profiles, upload music directly to Beatstone's streaming service, promote and distribute their music world wide, and connect with industry professionals.

Through the strategic partnership, the parties intend to work together to further expand platform functionality, including 192KHz/24 bit audio and multi-channel audio, to be efficiently streamed to web interfaces and mobile devices.

"We are excited about working with General Harmonics and utilizing their ground-breaking technologies. We believe their interactive rich media, full fidelity and robust, highly efficient delivery mechanisms are a perfect complement to our growing core business. Through General Harmonics' technology we are creating a new and engaging, social media driven entertainment experience for artists, fans and consumers, making it more fun than ever to listen to music; anytime, anywhere."

Arne Wilhelmsen, VP and founder AITP EUROPE AS.

"We look forward to working with the visionary team at AITP Europe AS and see this joint project as an opportunity to showcase the high-fidelity, interactive capabilities and scalability of General Harmonics' technologies to consumers, content creators, owners, publishers, distributors and service providers."

Wade Attwood, CEO & President, GENERAL HARMONICS.

About General Harmonics

General Harmonics International Inc. holds ownership of unique proprietary technology called DynamicMedia. The technology, using modern principles of information processing and non-linear dynamics, is designed to provide interactive, fluidly synchronized communication through a proprietary global media content exchange, which transforms standard linear music streaming into immersive user-driven experiences. The solutions provided by the DynamicMedia technology enable the efficient transfer of high fidelity audio at greatly reduced bit rates, and with greatly increased delivery speeds while significantly reducing bandwidth requirements. Through its unique mechanism, the technology advances user experiences with an array of user engagement functionalities, called "smartFunctions", not offered by other technology providers. GHI is a research and development corporation that has developed this revolutionary and highly innovative technology based on modern principles of physics and neural science, which collectively are capable of modernizing digital communications on a global scale. GHI's proprietary core technologies and system design represent a radical departure from any systems available in today's market. GHI pioneered the concept of "Immersive Dynamic Entertainment" which can significantly improve the monetization of digital media content & entertainment. Corporate IP strategy combines trade secrets, numerous PCT claims filed internationally and a number of provisional patent applications.

About AITP Europe AS

AITP Europe AS is a Norwegian company with its head office located in Bergen, Norway. AITP USA Inc. is a subsidiary of AITP Europe AS with offices planned for Los Angeles, CA. Beatstone, pivoting off of its 2,045,000 followers and more than 42 million views on Google + is developing an interactive, socially driven, music streaming business. Beatstone will be unique in the music industry; an Internet "destination" for artists, industry professionals and fans. The Beatstone platform is based on the fundamental premise that digital content will continue to be delivered directly through streaming environments. The platform will allow emerging artists to connect with industry professionals and to upload and distribute their music and content directly to consumers. Beatstone will provide the consumer with high quality audio, video, live concerts, artist profiles and allow an interactive exploration of artists' social media. The platform will provide emerging artists with a multitude of services including artist promotion, education and distribution, closing the existing sizeable gap between artists and professionals, and the artists and their fans. Beatstone has a distribution arrangement with INgrooves, which enables distribution to more than 600 digital retailers worldwide and physical distribution for qualified projects to more than 200 territories.

Forward Looking Statements

Statements contained in the Press Release that are not historical facts are forward looking statements, which are subject to a number of known and unknown risks, uncertainties and other factors that may cause the actual results to differ materially from those anticipated in our forward looking statements. Although we believe that the expectations in our forward looking statements are reasonable, actual results may vary, and we cannot guarantee future results, levels of activity, performance or achievement.

SOURCE General Harmonics Corporation

Photo:http://photos.prnewswire.com/prnh/20160225/337375LOGO
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20160225/337375LOGO
http://photoarchive.ap.org/
General Harmonics Corporation

CONTACT: Arne Wilhelmsen, Vice President and founder, arne.wilhelmsen@aitpeurope.com; Wade Attwood, CEO and President, wade@generalharmonics.com

Web Site: www.generalharmonics.com


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