Specially Wrapped Dodge and Viper Vehicles Patrol L.A. Streets This Weekend in Celebration of Upcoming "Star Wars: The Force Awakens"
Specially Wrapped Dodge and Viper Vehicles Patrol L.A. Streets This Weekend in Celebration of Upcoming "Star Wars: The Force Awakens"
LOS ANGELES, Dec. 11, 2015 /PRNewswire/ --
-- Fans can get their pictures taken with First Order Stormtrooper-themed
white Dodge Charger SRT Hellcat and Dodge Challenger SRT Hellcat, plus
Kylo Ren-inspired black Dodge Viper ACR
-- Vehicles patrol Los Angeles-area streets Friday, Dec. 11 - Monday, Dec.
14
-- Track vehicle locations in real time on Twitter using hashtags #Dodge
and #TheForceAwakens
-- Dodge social media activation part of FCA US partnership with Disney and
Lucasfilm to co-promote "Star Wars: The Force Awakens" opening in
theaters December 18
The weekend before "Star Wars: The Force Awakens" opens in theaters worldwide, Dodge is taking to the streets of greater Los Angeles with a team of specially wrapped Dodge vehicles to give fans the opportunity to take photos and videos with them.
https://photos.prnewswire.com/prnvar/20151211/295317
A pair of First Order Stormtrooper-themed white 707-horsepower Dodge Charger SRT Hellcat and Dodge Challenger SRT Hellcat vehicles will travel around the greater L.A. area, Friday, Dec. 11 - Monday, Dec. 14, along with an intimidating Kylo Ren-inspired wrapped black Dodge Viper ACR.
Star Wars and Dodge fans can track vehicle locations in real time on Twitter, using the hashtags #Dodge and #TheForceAwakens, and see the brand's daily fan favorites on the Dodge Facebook and Instagram pages.
Dodge is launching the weekend promotion in celebration of the upcoming release of "Star Wars: The Force Awakens," in theaters worldwide December 18.
Lucasfilm first announced in August that it was collaborating with FCA US and six other global brands to promote "Star Wars: The Force Awakens." In November, the FIAT brand displayed a custom-painted Fiat 500e Stormtrooper, inspired by the armor of the First Order Legion, at the L.A. Auto Show.
Photo - http://photos.prnewswire.com/prnh/20151211/295317
SOURCE FCA US LLC
Photo:https://photos.prnewswire.com/prnh/20151211/295317
http://photoarchive.ap.org/
Photo:https://photos.prnewswire.com/prnh/20151211/295317
http://photoarchive.ap.org/
FCA US LLC
CONTACT: Scott Brown, (877) 433-9378 (office), (310) 781-0401 (cell), scott.brown@fcagroup.com; Eileen Wunderlich, (248) 512-0332, (office) (248) 705-7962 (cell), eileen.wunderlich@fcagroup.com
Web Site: http://www.fcanorthamerica.com
-------
Profile: intent
0 Comments:
Post a Comment
<< Home