Maison Mumm & David Guetta Launch a new Daring and Avant-garde Video Clip

Maison Mumm & David Guetta Launch a new Daring and Avant-garde Video Clip

MELBOURNE, Australia, November 4, 2015 /PRNewswire/ --



Maison Mumm
[http://www.mumm.com/?utm_source=CP-Guetta-2015&utm_medium=cp&utm_campaign=David%20Guetta ]
revealed its second music video created with superstar DJ David Guetta
[https://twitter.com/davidguetta ] during a concert in Melbourne to coincide with the
Melbourne Cup Carnival. This innovative partnership pushes the limits with a futuristic
vision of one of the most daring urban horse races. The video clip will be launched the 5
November on the following link: mumm.co/davidguetta-bmh
[http://www.mumm.co/davidguetta-bmh ]



To view the Multimedia News Release, please click:



http://www.multivu.com/players/English/7681151-maison-mumm-david-guetta-video



The spectacular new video, builds on the huge success of the previous collaboration
'Dangerous', which scored more than 127 million views on YouTube.



The new clip to the soundtrack of David Guetta's latest single Bang My Head (featuring
Sia and Fetty Wap), features the DJ and a woman taking up the reins in a breathtaking
horse race through an urban landscape. David Guetta emerges triumphant and celebrates with
the ultimate icon of victory: a bottle of Mumm Cordon Rouge
[http://www.mumm.com/en/champagnes/n%C2%B01-range/f1-edition?utm_source=CP-Guetta-2015&utm_medium=cp&utm_campaign=David%20Guetta ]
champagne.



The video reinforces Maison Mumm's avant-garde credentials and references its global
horse racing sponsorship worldwide. Known as "the race that stops a nation", the Melbourne
Cup Carnival is regarded as the most prestigious two-mile handicap in the world, whose
winner naturally receives a jeroboam of Mumm Cordon Rouge
[http://www.mumm.com/en/champagnes/n%C2%B01-range/f1-edition?utm_source=CP-Guetta-2015&utm_medium=cp&utm_campaign=David%20Guetta ]
. This year, whilst the race was run on 3 November,
Maison Mumm started its celebrations at Melbourne's Hisense Arena with an exclusive
one-night-only concert by David Guetta - his only concert in Australia in 2015. It was,
for the Australian fans, the opportunity to discover in exclusivity his new video clip in
collaboration with Mumm.



In the run-up to the Melbourne Cup Carnival, David Guetta has joined Maison Mumm in
launching a daring campaign on social media. Under the hashtag #MUMMDaresYou, Maison Mumm
(@GHMUMM [https://twitter.com/ghmumm ]) will challenge the DJ to attempt a series of dares
around champagne - a fun, one-of-a-kind initiative that reflects Mumm's pioneering values.



David Guetta said of the partnership: "Maison Mumm is a brand that breaks with
tradition, does things differently and puts forward unexpected experiences for my video
clips, so I jumped at the chance to partner with them again."



Cesar Giron, CEO of Maison Mumm, commented: "We are very proud to be launching this
new collaboration with David Guetta at the Melbourne Cup Carnival. It is a great
opportunity to reinforce the daring values of our brand through the video clip."



As an icon of victory and celebration, Maison Mumm has the ambition to bring unique
and thrilling experiences to people worldwide - a mission that is sure to be accomplished
with these latest daring and exciting initiatives.



To see the trailer of the video clip before the official release on the 5 November,


please visit: 



mumm.co/davidguetta-bmh [http://www.mumm.co/davidguetta-bmh ]



ABOUT MAISON MUMM



Mumm
[http://www.mumm.com/?utm_source=CP-Guetta-2015&utm_medium=cp&utm_campaign=David%20Guetta ]
is part of Martell Mumm Perrier-Jouet, the prestigious cognac and champagne business of
Pernod Ricard, world's co-leader in Spirits & Wines. With its distinguished heritage
dating back to 1827, Mumm is the leading international champagne House in France and third
worldwide*. Mumm Cordon Rouge, recognisable by its red ribbon-a symbol of excellence-is
the perfect embodiment of the spirit of the House: it stands out through the freshness and
intensity of its style, which successive generations of cellar masters have successfully
maintained and handed down. * IWSR 2014



Find more information on Mumm website: http://www.mumm.com



ABOUT DAVID GUETTA



David Guetta [https://twitter.com/davidguetta ] is world-renowned for having played a
seminal role in the rise to prominence of Electronic Dance Music, or "EDM". He is one of a
handful of producers whose signature sound has marked their era. More than simply an icon
of dance music, David Guetta is emblematic of an entire generation. To date, he has sold
nine million albums and 35 million singles worldwide, and has one of the largest
followings of any artist on social networks, with 55 million Facebook fans, more than 18
million followers on Twitter and three million Instagram subscribers.



Website:  http://www.mumm.com



Facebook:  facebook.com/champagne.gh.mumm
[https://www.facebook.com/champagne.gh.mumm?_rdr=p ]



Twitter: @GHMUMM [https://twitter.com/ghmumm ]



Instagram: @GHMUMM [https://instagram.com/ghmumm ]



#DareWinCelebrate



Please visit Mumm Press Room:  



digitalpressroom.mumm.com  



     (Photo:
http://photos.prnewswire.com/prnh/20151104/283736 )








Photo:
http://photos.prnewswire.com/prnh/20151104/283736




Video:
http://www.multivu.com/players/English/7681151-maison-mumm-david-guetta-video


Photo:http://photos.prnewswire.com/prnh/20151104/283736
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20151104/283736
http://photoarchive.ap.org/
Video:http://www.multivu.com/players/English/7681151-maison-mumm-david-guetta-video
Maison Mumm

CONTACT: MEDIA ENQUIRIES : Maison Mumm, Antoine Flament : antoine.flament@pernod-ricard.com, Raphaëla Allouche : raphaela.allouche@pernod-ricard.com


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