Get Into "Bieber Mode" With Lyft: Justin Bieber & Lyft Team Up In Support Of Upcoming New Album, PURPOSE, Arriving Nov. 13th

Get Into "Bieber Mode" With Lyft: Justin Bieber & Lyft Team Up In Support Of Upcoming New Album, PURPOSE, Arriving Nov. 13th

DURING ALBUM RELEASE WEEK OF NOV. 13-19th, LYFT RIDERS WHO TAKE AT LEAST $5 RIDE IN "BIEBER MODE" CAN BUY PURPOSE FOR $5 IN THE LYFT APP, PLUS RECEIVE $5 LYFT CREDIT ON A FUTURE RIDE

NEW YORK, Nov. 9, 2015 /PRNewswire/ -- With back-to-back worldwide smash hit singles "What Do You Mean" and "Sorry" setting the stage for this week's November 13(th) release of his new studio album PURPOSE, global superstar Justin Bieber is announcing a unique activation with Lyft, a mobile ride share company.

Launching today, November 9th on his YouTube channel, an exclusive video with Justin details the Lyft promotion: During the November 13(th)-19(th) release week of PURPOSE, passengers will be able to buy the album for $5.00 in the Lyft app when they take at least a $5.00 ride in "Bieber Mode." When the ride is completed, the passenger will receive a link to download the album as well as a $5 credit for a future ride.

Fans can click to download the Lyft app here for iPhone or Android.

Watch the video here: https://youtu.be/VFNe9ZKAiCQ

Meanwhile, pre-orders are flooding in for PURPOSE signed CDs, vinyl and other limited edition items, exclusively via Justin's online store. Go to: http://smarturl.it/JustinShop

"What Do You Mean" and "Sorry" are dominating radio airplay and video around the world as the launch pad for PURPOSE. "What Do You Mean" was crowned Justin's first #1 on the Billboard Hot 100 the first week of its release, and his first #1 on the Top 40 radio-based Pop Songs airplay chart. The song went to #1 in his native Canada, and became his first #1 UK national chart hit as well. "What Do You Mean," which hit #1 at iTunes within five minutes of its release, and reached #1 at iTunes in more than 90 countries, also broke the Weekly Global Spotify streaming record with over 41 million streams. It reached 100 million Global streams in less than one month out, and has surpassed the 245 million mark.

In its third week out, "Sorry," Justin's brand new Skrillex & Blood-produced single, is following its predecessor to the top of the charts at #1 and #2 in more than a dozen territories around the world. In support of the "Sorry" release, Justin premiered a dance video directed and choreographed by Parris Goebel, featuring the Ladies of ReQuest and the Royal Family Dance Crews out of the Palace Dance Studio in New Zealand. Total combined YouTube VEVO views of "Sorry" are in excess of 91 million to date. View the "Sorry" video here.

About Lyft:
Lyft, an app for welcoming, affordable rides within minutes, was founded to reconnect people and communities through better transportation. Co-founded in June 2012 by Logan Green and John Zimmer, Lyft is the fastest growing rideshare company in the U.S. Available in 195 cities across the country, Lyft is preferred by drivers and passengers for its safe and friendly experience, and its commitment to affecting positive change for the future of our cities.

www.justinbiebermusic.com

www.DefJam.com



SOURCE Def Jam Recordings

Def Jam Recordings

CONTACT: Gabe Tesoriero, 212.445.3632, G.T@umusic.com

Web Site: http://www.DefJam.com


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