Best Foods and SRK Team-up to Launch 'Dilwale' Special Recipe Book on Rice

Best Foods and SRK Team-up to Launch 'Dilwale' Special Recipe Book on Rice

MUMBAI, November 23, 2015 /PRNewswire/ --



Best Foods Limited, one of the fastest growing and amongst the largest rice companies
in India today, has announced its association with the much awaited Bollywood movie of the
year "Dilwale " which brings back together the iconic couple of Shah Rukh Khan and Kajol.
The brand added yet another feather in its cap by launching a Dilwale Special Recipe book
on Rice by none other than King Khan -- Shah Rukh Khan at the "Gerua" song launch function
of 'Dilwale' at Maratha Mandir in Mumbai amidst much fanfare and glitterati. The book will
act as a ready reckoner for anybody to experiment with rice which we all have relished for
many years.



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(Logo: 
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Speaking on the launch, Dr. Aayushman Gupta, Chief Executive Officer, Best Foods
remarked, "We at Best Foods always believe that rice is a benign fuel source for the body.
With consumers becoming more experimentative everyday, we want to offer simple, yet
interesting recipes on rice which would take them to the next level of cooking. Hence, the
book will be handy and is a great source of information on rice which will take the basic
staple cereal to a highly delectable delicacy. We have a selection of 10 rice recipes
which are detailed well in the book under heads of Health, Occasional, Innovative, Quick &
easy etc. with attractive visuals and would engage the consumer to unleash the chef in
them."



Elaborating further, Mr Gupta remarked, "Interestingly, we have launched a huge
promotional campaign on a pan India basis primarily to have consumer engagement activity
to create brand awareness. It was launched on November 15th, 2015 and will run till March
15th, 2016, where every pack of Best Rice will carry a sticker on the pack giving out
information about the offer with a scratch card inside the pack. The winner could win a
trip to Dubai and also be a part of a meet and greet session with Shah Rukh Khan.
Additionally, there will be attractive prizes like movie tickets including Big Basket
discount coupons on every 5 kg packs of Best Rice."



Venky Mysore, CEO, Red Chillies Entertainments Pvt. Ltd. said about the association,
"We are happy to have associated with Best Foods Limited for our film 'Dilwale'. This
brand association will help us reach out to more family audiences and be a part of their
lives, especially through the Dilwale special Recipe book on Rice."



Dilwale is a family entertainer with a perfect blend of action, romance and comedy.
The cast of the film: Kajol, Shah Rukh Khan, Varun Dhawan, Kriti Sanon, Varun Sharma,
Johnny Lever, Boman Irani and Sanjay Mishra. The film is produced by Red Chillies
Entertainments Pvt. Ltd. in association with Rohit Shetty Productions. The film will
release on 18th December, 2015.



About Best Foods Ltd. 



Best Foods is amongst the most penetrated brands in India, available in over 2000
MRFs. Internationally, the products have been appreciated in major overseas countries in
Asia-Pacific, CIS, Middle East, Africa, Europe and North America.



For more information, visit http://www.bestfoodgroup.com. For distribution
inquiries, please write to business.enquiry@bestfoodgroup.com




 
Media Contact: 
Neha Pandhi  
neha.pandhi@bestfoodgroup.com   
+91-9999848121  
Best Foods Ltd. 


 





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Photo:http://photos.prnewswire.com/prnh/20151124/10135143
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Best Foods Ltd.


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