Reddi-wip's #ShareTheJoy campaign spreads joy by sharing joy

Reddi-wip's #ShareTheJoy campaign spreads joy by sharing joy

Recent survey finds only two out of five Americans think they have enough joy in their lives

OMAHA, Neb., Sept. 29, 2015 /PRNewswire/ -- Americans want more joy in their busy, over-scheduled lives - in fact, a recent survey from Reddi-wip[i] shows that 93 percent want to find more ways to experience joy every day and 94 percent agree joy is more intense when shared with others. Despite that yearning, however, people don't always stop and savor the moment, missing out on feeling - and sharing - the moments of joy they crave.

Experience the interactive Multimedia News Release here: http://www.multivu.com/players/English/7636651-reddi-wip-sharethejoy-campaign/

So, starting now, Reddi-wip is on a mission to #ShareTheJoy and help others #ShareTheJoy every day, too. Reddi-wip will encourage people to connect with others, give joy and watch it grow exponentially; to truly live in the moment and experience joy by being present and to awaken and indulge the senses. Reddi-wip will provide inspiration through a new advertising campaign and social content and tips created in partnership with Dr. Sonja Lyubomirsky, psychology professor at the University of California, and author of The How of Happiness.

"With the delicious taste of real cream, Reddi-wip has always made everyday occasions more joyful," said Angela Joyner, vice president and general manager of the Refrigerated Foods and Sweet Snacks Portfolio at ConAgra Foods. "Through our #SharetheJoy program, our goal is to spark a joy movement that will have a ripple effect. Our mission is to ultimately make the world a more joyful place."

Four Simple Tips to Share More Joy
While joy comes in big events and small moments, the Reddi-wip survey shows that most people (83 percent) would rather experience a small amount of joy every day instead of a large amount once in a while. But while the majority (96 percent) know it's important to celebrate the little things in life, nearly seven out of 10 (67 percent) admit they don't make enough time to celebrate everyday moments with others. #ShareTheJoy will be there to help them recognize, create, capture and share as many of those moments as possible.

"When we have joy in our lives, we are more connected to others, more creative and physically healthier," says Dr. Lyubomirsky. "If you make another person feel joyful, you not only feel more joyful yourself, but foster greater connection and generosity in your community."

According to Dr. Lyubomirsky, to begin to share the joy:


-- Relish ordinary experiences. Pick everyday pleasurable experiences and
make them last. Give your morning coffee a joyful boost with a whoosh of
Reddi-wip and linger and absorb the aroma and taste. Better yet - relish
everyday experiences with a friend.
-- Reminisce with family or friends. A friend or family member can bolster
the power of "positive reminiscence." Researchers have found that mutual
reminiscence - sharing memories with other people - is accompanied by
joy, accomplishment, amusement, contentment and pride.
-- Nurture your relationships. The strongest boost to happiness appears to
come from personal relationships. Spending more quality time with the
people in your life is a sure-fire way to increase your own and others'
levels of joy. Pick a relationship in need of strengthening and invest
time and energy in healing, cultivating, affirming and enjoying it.
-- Celebrate good news. Sharing your successes and accomplishments - no
matter the size - with others elevates joy and well-being. So celebrate
yours as well as those of people with whom you're close. Rejoicing in
good news leads you to soak up the present moment, as well as to foster
connections with others.
New Advertising Campaign
To ensure #ShareTheJoy is shared as widely as possible, Reddi-wip's first new national TV advertising campaign in three years, created by DDB California, debuted on Sept. 28, 2015. Comprising four TV spots (one specifically for holiday) and one long-form video (see it now on YouTube), the #ShareTheJoy ad campaign is a creative and emotional look at the power that sharing joy can bring to our lives - as well as to the lives of those with whom we #ShareTheJoy.

Visit reddiwip.com and its social media outlets, including Facebook (www.facebook.com/reddiwip), Instagram (reddiwip), Twitter (@RealReddiWip) and Pinterest (www.pinterest.com/realreddiwip) for joyful content and tips. In addition, throughout the coming months, a variety of influential bloggers not only will be sharing their own moments of joy and tips on how people can amplify theirs, but will launch "joy missions" in their communities, inspiring joy and joyful acts in others.

ABOUT REDDI-WIP
Reddi-wip Whipped Topping is made with real dairy cream - not hydrogenated oils - for an unbelievably creamy flavor and with only 15 calories per serving, it is a delicious way to top off your favorite fruits, desserts and beverages. It is recognized by kids and adults alike as the joyful sound of a fun and delicious treat that brings the family running to the kitchen. It's the sound that makes you ready for Reddi-wip. For more information, please visit us at www.reddiwip.com.

ABOUT CONAGRA FOODS
ConAgra Foods, Inc. (NYSE: CAG) is one of North America's largest packaged food companies with branded and private branded food found in 99 percent of America's households, as well as a strong commercial foods business serving restaurants and foodservice operations globally. Consumers can find recognized brands such as Banquet®, Chef Boyardee®, Egg Beaters®, Healthy Choice®, Hebrew National®, Hunt's®, Marie Callender's®, Orville Redenbacher's®, PAM®, Peter Pan®, Reddi-wip®, Slim Jim®, Snack Pack® and many other ConAgra Foods brands, along with food sold by ConAgra Foods under private brand labels, in grocery, convenience, mass merchandise and club and drug stores. Additionally, ConAgra Foods supplies frozen potato and sweet potato products as well as other vegetable, spice, bakery and grain products to commercial and foodservice customers. ConAgra Foods perates ReadySetEat.com, an interactive recipe website that provides consumers with easy dinner recipes and more. For more information, please visit us at www.conagrafoods.com.

Contact:

Lauren Schirripa
Lauren.Schirripa@edelman.com

312-240-3129





[i] This study was conducted by Edelman Berland among a nationally representative sample of n=1,016 U.S. adults aged 18+. The margin of error for this sample is ± 3.1% at the 95% confidence level. The survey was fielded between September 4-10, 2015.



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SOURCE Reddi-wip

Photo:https://photos.prnewswire.com/prnh/20150929/271910
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Photo:https://photos.prnewswire.com/prnh/20150929/271910
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Video:http://origin-qps.onstreammedia.com/origin/multivu_archive/MNR/7636651_Champions_of_Joy_0925.mp4
Video:http://origin-qps.onstreammedia.com/origin/multivu_archive/MNR/7636651_ReddiWip_ShareTheJoy_0928.mp4
Video:http://www.multivu.com/players/English/7636651-reddi-wip-sharethejoy-campaign
Reddi-wip

Web Site: http://www.reddiwip.com


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