VINEX & SKO Appoint Kantar Media to Deliver a Complete Picture of Online Audiences in the Netherlands

VINEX & SKO Appoint Kantar Media to Deliver a Complete Picture of Online Audiences in the Netherlands

AMSTERDAM, June 9, 2015 /PRNewswire/ --



Latest win extends Kantar Media's hybrid audience measurement service in the
Netherlands replacing the existing GfK internet audience measurement service



VINEX, the industry group of Netherlands online publishers and Stichting
KijkOnderzoek, (SKO) the industry body responsible for the reporting and monitoring of
viewing behaviour has expanded their contract with Kantar Media/ to measure all online
viewing behaviour in the Netherlands, delivering a complete picture of the online
consumer.



(Logo:
http://photos.prnewswire.com/prnh/20150428/742592 )


The announcement follows an alliance between SKO and VINEX and builds on Kantar
Media's hybrid measurement solution for SKO. The service will replace the internet
measurement contract that has been operated by GfK.



As the internet continues to expand as a platform for accessing content across all
media, the Dutch industry demands a new standard for internet ratings; the result - the
Netherlands Online Bereik Onderzoek (NOBO). Bringing together online traffic and online
video consumption into a single panel marks yet a further exciting step in delivering true
cross device and platform reach.



"Accurate and transparent techniques in data science are essential for building a true
picture of the online consumer," commented Richard Asquith, Global CEO of Kantar Media
Audiences. "SKO and VINEX demand the most accurate, comprehensive view of the Dutch
internet user and I am delighted that they have endorsed our sophisticated measurement
system integrating panel and census data. We are committed to delivering a measurement
service that meets the growing needs of the Dutch advertisers, agencies, broadcasters and
publishers."



Kantar Media will boost the existing panel by a further 30% to 5,000 individuals. The
panel, using technology from both comScore and Kantar Media will measure online behaviour
on browsers and apps across all devices (laptops, tablets, mobiles and desktops) -
streamed and on-demand.



Bas de Vos, director of SKO commented: "NOBO heralds a new standard for internet
ratings and, will deliver significant benefits for the industry and our stakeholders. The
possibilities for measurement of online video content and online video advertising for a
larger group of media stakeholders will grow and will reinforce the quality of the figures
and that of Video Total."



Joris van Lierop, Chairman at VINEX said: "NOBO and our cooperation with SKO builds a
new foundation for VINEX. Today's announcement will lead to a new standard for measuring
and reporting online reach; a crucial component for all big media companies. I am very
proud that VINEX is playing an important role in it."



About Kantar Media



Kantar Media provides critical information that helps our clients make better
decisions about communications. We enable the world's leading brands, publishers, agencies
and industry bodies to navigate and succeed in a rapidly evolving media industry. Our
services and data include analysis of paid media opportunities; counsel on brand
reputation, corporate management and consumer engagement through owned media; and
evaluating consumers' reactions in earned media. As the global house of expertise in media
and marketing information, Kantar Media provides clients with a broad range of insights,
from audience research, competitive intelligence, vital consumer behaviour and digital
insights, marketing and advertising effectiveness to social media monitoring. Our experts
currently work with 22,000 companies tracking over 4 million brands in 50 countries.



Kantar Media and TNS are part of Kantar, one of the world's largest insight,
information and consultancy groups.



Press Contacts




Teresa Horscroft
Tel: +44-(0)1420-564346




Photo:
http://photos.prnewswire.com/prnh/20150428/742592


Photo:http://photos.prnewswire.com/prnh/20150428/742592
http://photoarchive.ap.org/
Kantar Media


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