Altec Lansing Lands 2nd Major Retailer in a Month for 'Everything-Proof' Speaker Line

Altec Lansing Lands 2nd Major Retailer in a Month for 'Everything-Proof' Speaker Line

1,800 Target Stores to Stock Portable Rugged Speakers; 4 Models Carried In-Store & Online

EDISON, N.J., June 2, 2015 /PRNewswire/ -- Altec Lansing today added 1,800 Target stores to the growing list of major retailers carrying its rugged portable Bluetooth(®) speakers, making Target the largest single retail distributor of the line as well as the retailer with the largest assortment. Target is now carrying four of the line's six models, giving consumers a choice of price points from $39.99 to $149.99 all with the ability to keep the music playing even under the most adverse conditions.

The announcement marks the second new retail rollout this month for Altec Lansing's popular line of 'everything-proof' Bluetooth speakers. Other retailers currently stocking the products in-store include Best Buy, Office Depot/Office Max, Kohl's and Verizon Wireless. Additional mass market retailers scheduled to join the lineup this quarter will expand availability to nearly 9,000 brick-and-mortar locations in the U.S. and Canada.

"With rugged portable Bluetooth speakers, people can amplify their music wherever they want - from the backyard, beach and bike trail to the most remote campsite or canoe trip. That's why demand has soared since the first products in the category hit the market in late 2013," said Ike S. Franco, Managing Partner of Altec Lansing. "We have engineered our product line to withstand the harshest environments as well as to offer an extended feature set for maximum versatility, and those factors have led directly to placements in major retailers like Target."

Target is carrying Altec Lansing's smartphone-sized Mini H20 ($39.99), the market's thinnest waterproof Bluetooth speaker with six hours of battery life, along with the eight-hour Jacket H20 ($79.99), 10-hour Mini Life Jacket ($99.99), and 16-hour LifeJacket 2 ($149.99).

All four models are IP67-rated for their waterproof, sandproof, shockproof and snowproof construction; are submersible and will float in water; have a 30-foot range; and are compatible with Apple and Android devices as well as tablets and Bluetooth-enabled computers. All also include easy Bluetooth wireless pairing with voice confirmation as soon as the connection is live, the ability to stream music wirelessly or in wired mode using the built-in Aux port, and built-in speakerphone functionality allowing for hands-free calls with no need to disconnect to talk.

The Mini Life Jacket and Life Jacket 2 also come with a built-in mounting mechanism for easy attachment to equipment and structures like bikes, kayaks, jet skis, motorcycles, tent poles, and tennis or volleyball uprights for wherever-you-are listening.

Target is offering all four speakers in multiple colors and will be selling the products online as well as in-store. For more information, visit www.alteclansing.com or www.target.com.

About Altec Lansing

For more than 75 years, Altec Lansing has been shaping the history of sound delivery by producing exceptional speakers with legendary acoustics, while catering to the consumer who won't compromise sound quality. The company boasts a unique history of innovation that includes the introduction of the first "talkie" film speakers, the first set of desktop computer speakers, and the first iPod, iPhone and iPad docking stations. Always entrenched in the music community, Altec Lansing continues to be a first choice for musicians and audiophiles alike. Those who know audio, know Altec.



SOURCE Altec Lansing

Altec Lansing

CONTACT: Stephanie Jimenez, Jill Schmidt|PR, 847-730-3717, stephanie@jillschmidtpr.com

Web Site: http://www.alteclansing.com


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