Much Digital Studios Launches Today As Initial List of Creators Revealed

Much Digital Studios Launches Today As Initial List of Creators Revealed

- Jus Reign, Melissa Merk, and 4YallEntertainment are among 13 YouTube creators and digital influencers partnering with Much Digital Studios -
- Combined subscriber base of all Much Digital Studios creators is more than 1.4 million -
- The new Much.com is live today -

To tweet this release: http://bmpr.ca/1Fs1NUg

TORONTO, May 19, 2015 /CNW/ - Much confirmed today that Much Digital Studios, its online network of YouTube creators and digital influencers, is now live along with the newly revamped Much.com. It was also revealed today that 13 established and emerging Canadian YouTube creators, including comedian Jus Reign (500,000 subscribers), beauty vlogger Melissa Merk (300,000 subscribers), and comedic troupe 4YallEntertainment (250,000 subscribers), are the first group of talent to partner with Much Digital Studios. With more than 1.4 million subscribers collectively, and representing a diverse range of genres, the YouTube and digital creators joining Much Digital Studios also include: comedy channels The Danocracy, Ron Dias TV, and Shane Cunningham; beauty, fashion, and lifestyle experts AllegraLouise and Mila Victoria; musicians Dan Talevski, SickickMusic, and Tyler Shaw; illusionist Rayn Magic; and podcaster Mike Veerman from THE MIKE ON MUCH CULTURE PODCAST.

For the first look at the new Much Digital Studios creators click here.

"It's extremely rewarding to see Much Digital Studios launch with such influential and diverse creators," said Justin Stockman, Vice-President, Specialty Channels, Bell Media. "These 13 creators are original and irreverent, and perfectly embody both the spirit of Much, and what it means to be young in Canada today. With more talent announcements to come this summer, we look forward to further engaging Much's loyal fan base as well as new fans alike."

** MEDIA NOTE **- For Much Digital Studios creator bios, photos, and additional assets please visitBellMedia.ca/PR.

About the Much Digital Studios creators:


Name: 4YallEntertainment

Genre: Comedy

Bio: Brothers Jae and Trevaunn Richards, and twins Duwayne and Durran Ferguson, make up
4YallEntertainment. Each week, the Brampton, Ont. natives release comedy sketches with an urban
feel, with genres ranging from funny movie parodies, rants, skits, and much more. In the past,
they have collaborated with the Toronto Raptors, Boi1da, and King Bach. Their YouTube channel has
more than 200,000 subscribers, and features popular videos including: Pornstars Read Mean
Comments, Draw my Life - Chief Keef (Parody), and He Sleep! (Worldstar Fight) - each surpassing 1
million views.


Name: AllegraLouise

Genre: Fashion and Lifestyle

Bio: Allegra Shaw is a 22 year-old student, blogger, and YouTuber from Toronto. Inspired by the
videos she grew up watching on YouTube, her channel, AllegraLouise has fun and interesting
fashion and lifestyle content that has created a strong connection with her followers. Her most
popular videos include: Minimalist: Look book, Ways to Wear: Little Black Dress, and Liquid
Eyelinner for Beginners.
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Name: The Danocracy

Genre: Comedy

Bio: Dan Rodo, a proud Canadian currently living in Dallas, started making YouTube videos in early
2007. He recently launched his own humour and inspiration-filled channel, The Danocracy, which
now has more than 75,000 subscribers. Dan's how-to videos, including 6 Tips For Dealing With a
Bully, and 6 Ways To Deal With Change, inspire youth in a fun, relatable way.


Name: Dan Talevski

Genre: Music

Bio: Dan Talevski, a singer-songwriter from Georgetown, Ont., started making YouTube videos in 2007
after he decided to upload his cover of "What Goes Around" by Justin Timberlake. In 24 hours,
Talevski captured the attention of thousands of viewers, and soon began getting requests from
fans across the country. Signed to eOne Music Canada, Talevski has now worked with many
established artists including, will.i.am, Shawn Desman, Danny Fernandes, and Keisha Chante.


Name: Jus Reign

Genre: Comedy

Bio: Jasmeet Singh, better known as Jus Reign, posted his first YouTube video five years ago. The
Guelph, Ont. native's commentary on race, along with his pop-culture parodies and comedic
deadpan has earned him more than 500,000 YouTube subscribers, more than 1 million followers on
Vine, and one of the largest followings on Snapchat within Canada. With a combined channel view
total surpassing 70 million, some of Jus Reign's most-watched YouTube videos include: The Swag
Song, Shit White Guys Say to Brown Guys,Goodbye Official Remix,Desi Parents and Money, and
Bounce.


Name: Melissa Merk

Genre: Beauty, Fashion and Lifestyle

Bio: Melissa Merk is an avid YouTuber and part-time model from Vancouver with a passion for beauty
and fashion. Her lifestyle and beauty YouTube channel, Melissa Merk, has garnered more than
300,000 subscribers. Her most popular hair and make-up tutorial videos include: Everyday Makeup
?, quick back to school hairstyles , and basic back to school hairstyles - each surpassing 1
million views. Merk also has a beauty blog and has recently launched her own online clothing
boutique, Just Kingsley.


Name: Mila Victoria

Genre: Beauty

Bio: Toronto-based Mila Victoria is an experienced makeup and hair artist who has worked with high
profile clients including Cody Simpson, Ashley Benson, Shawn Mendes, Wiz Khalifa, The Weeknd,
Majid Jordan. She previously lived in London, working with the fashion industry's top artists in
London Fashion Week. Her work has been featured in Archetype Magazine, Fashion Magazine, and
Pitch-Zine, to name a few. In 2014, Mila was named the first Beauty Ambassador for Topshop
Canada's makeup line. She currently works as a freelance artist, and runs her own beauty YouTube
channel where her most popular video, Ombre Lips Tutorial with 3 Different Styles, has surpassed
1.5 million views.


Name: Rayn Magic

Genre: Magic

Bio: Toronto-born YouTuber Rayn Magic is a self-described manipulator of mind, magic, and music who
started studying his craft at the young age of 11. His local performances soon progressed into
large crowds, which eventually evolved into bigger international events. Rayn's show involves
card manipulation, mind-reading, hypnosis, and powerful magic. Rayn is the creative partner of
fellow Much Digital Studios creator SickickMusic.


Name: Ron Dias TV

Genre: Comedy

Bio: In 2013, the Dubai-born, Toronto-raised actor Ron Dias launched his own YouTube channel, Ron
Dias TV. His channel features comedy sketches, short films, and vlogs that give insight into his
day- to-day adventures, friendships, travel, and positive outlook on life. With more than 4
million combined views on his channel, his most popular videos include Viagra Prank Gone Wrong,
and Our First Kiss. Ron is also working on a new sketch comedy series called THE RON DIAS TV
SHOW, which is scheduled to premiere on his channel this summer.


Name: Shane Cunningham

Genre: Comedy

Bio: Shane Cunningham is a Toronto-based writer and producer whose passion for video production began
in high school. Cunningham started a comedy YouTube channel where his humorous videos, including
Wiz kalifa Streeters, Harlem Shake Segment, Teen Wolff 3, and VJ Search Video with Ashley
Leggat, have reached more than 200,000 combined views. In 2013, Cunningham wrote Mucho, a
commercial promoting CONAN on Much. Currently, Cunningham works at Much where he has
participated in projects with the cast of PRETTY LITTLE LIARS, Coldplay and his idol, Conan
O'Brien.


Name: SickickMusic

Genre: Music

Bio: Sickick is a Canadian producer, writer, and singer with a passion for hip hop and electronic
dance music. His R&B and melodic roots have inspired his unique style of dance music - #SICKHOP.
Over the past year, Sickick has gained more than 150,000 followers across his social media
accounts, and has surpassed 3 million views on Soundcloud. With his Mortal Kombat inspired
image, Sickick continues to "spread his sickness."


Name: Tyler Shaw

Genre: Music

Bio: Tyler Shaw is a singer-songwriter from Coquitlam, B.C. who quickly became a fan-favourite after
his debut single "Kiss Goodnight" was a Top 10 smash on radio, as well as certified gold in
Canada. Following a second Top 10 single with "By My Side," Shaw's latest single "House of
Cards," and its MuchFACT funded heroic video, is quickly racing up the charts. His charm and
charisma comes across in his YouTube channel which features his official music videos, covers
and regular #TuesdayswithTyler segments. Signed to Sony Music Entertainment Canada, Shaw will
open for pop star Kelly Clarkson during the Canadian leg of her tour this fall.


Name: THE MIKE ON MUCH CULTURE PODCAST

Genre: Entertainment Podcast

Bio: Hosted, written, and produced by Hamilton's Mike Veerman, a Senior Writer/Director/Producer for
the Bell Media Creative Agency (Much and The Comedy Network), THE MIKE ON MUCH CULTURE PODCAST
is a weekly show featuring long-form interviews with compelling cultural figures from the world
of music, comedy, acting, and writing. He engages listeners with relatable stories from his
professional and personal life, while discussing pop culture with reoccurring entertainment
industry professionals. The show is co-produced by Max Kerman, lead singer of the four-time
JUNO Award-winning rock band, Arkells, and also features fellow YouTuber and pop culture
aficionado Shane Cunningham, who contributes a "Top 5" segment at the end of every episode. The
podcast launches this summer on Much Digital Studios.


About Much Digital Studios
The new multi-channel network, Much Digital Studios, and the new Much.com, are the latest ways Much is connecting with Canadian and international youth, celebrating the diversity, creativity, and irreverence of Much fans by keeping them at the centre of the brand. Based at the Much Queen Street West headquarters in Toronto, the roster of channels available via Much Digital Studios varies in genre from music and comedy, to beauty and style, to gaming and travel and more, all featuring YouTube creators both established and emerging. Creators wishing to join Much Digital Studios can click here.

About Much
Much is the go-to channel for all things pop-culture, delivering trendworthy, topical programming, and exclusive live events. From the MUCH MUSIC VIDEO AWARDS to its industry-leading online and social media outreach, including Much.com, on Twitter (with over half a million followers), and Facebook (with more than 1.2 million likes and counting), Much continues to deliver unique and clever programming to its audience. Much supports the Canadian music video production industry with its annual, multi-million dollar contribution to MuchFACT. Much is available in more than 8.2 million homes across Canada via satellite, IPTV, and cable, as well as more than 1 million mobile devices. Much is a division of Bell Media, which is part of BCE Inc. (TSX, NYSE: BCE), Canada's largest communications company.

SOURCE Much

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CONTACT: Amanda Rinaldo, Music and Entertainment, Bell Media, 416.384.5325 or amanda.rinaldo@bellmedia.ca


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