Letv Cloud Announces the Worldwide Video-as-a-Service Model in London

Letv Cloud Announces the Worldwide Video-as-a-Service Model in London

HONG KONG, May 6, 2015 /PRNewswire/ -- Letv Cloud Computing Co. Ltd., known as the No.1 video cloud computing brand and a neutral service provider, announced the launch of the worldwide VaaS (Video-as-a-Service) model in TV Connect event in London. In this Letv Cloud's first global debut, it shows an upgraded and globalized version of VaaS model since it was invented in China in 2014. TV Connect, the world-leading event in the fields of OTT and IPTV, was held in London during April 28-30, 2015. Over 500 telecom operators, 200 exhibitors and about 8,500 professionals joined the event.

VaaS Model

Letv Cloud first invented VaaS (Video-as-a-Service) model in 2014 and this concept was in relation to IaaS, PaaS, SaaS in Cloud Computing. VaaS model is based on cloud computing, big data, and video technologies. It is founded on Internet-wide content aggregation, combining aggregation, distribution and derivative capabilities. Letv Cloud provides a complete end-to-end public cloud service with a global multi-device and multi-layer distribution system. It aims to provide extraordinary video service to users anytime, anywhere and without any barriers.

Wu Yazhou, CEO of Letv Cloud, delivered a speech themed "Letv Cloud Speeds up Globalization, Presenting Unique VaaS Model" during the TV Connect event. He stated, "Letv Cloud changed the video content ecosystem in China, from its production to distribution. With powerful cloud computing, big data and video technologies, we provide Cloud Video on-Demand, Cloud Live broadcast, and CDN solutions to over 3,000 customers from radio, television, education, media, e-commerce and game industries, while serving billions of users around the world. Letv Cloud will cooperate with global partners to provide high quality video service and serve more users in the world."

The Game Plan of Letv Cloud

According to Mr. Wu, "Letv Cloud already owns over 420 self-built CDN nodes and over 30 of them are in the UK, Germany, North America and South East Asia. In 2015, we will build another 50 nodes overseas to cover the entire globe, and increase the bandwidth to 10Tbps." For events such as Formula 1 and the Le Superphone launch which need cross continental live broadcast, Letv Cloud can provide high-resolution and smooth multi-screen live broadcasting service, thanks to its years of expertise and worldwide CDN nodes. "We hope to show the butterflies in America to children in Africa in real-time with low cost or even free cloud live broadcasting service." Wu continued.

The oversea strategy of Letv Cloud includes:

1. Letv will seek collaboration with excellent carriers, technology partners, content producers, content providers, and distribution channels. It builds its own network and engages in local cooperation to realize rapid and stable video streaming globally.

2. Letv accumulated years of video technology experience to provide On-Demand and Cloud Live Broadcasting services. It is assisting the company all over the world to turn content into videos and put them on the cloud, helping to transform their traditional business models.

3. Letv Cloud is looking for opportunities to work with other video distribution platforms, which can help excellent video content to find fair and fast distribution channels. It aims to build the global media resource management and trade platform, change the video delivery process ranging from video production to distribution, realize the commercial value of good content, and provide excellent content to video platforms.

4. With smart devices from Letv and other partners, Letv Cloud aims to build a content distribution platform to accelerate the integration of Letv paid users and international paid uses, to supply higher quality content and service with lower cost.

While Letv already owns abundant Chinese content, Letv Cloud just started cooperating with Korea content platform "the K" to help export Korea entertainment content throughout the world.

As Mr. Wu put it, "Letv Cloud is China's first open, neutral, 4K, enterprise level platform based on VaaS model, we work with partners through technical cooperation, content distribution, advertising revenue sharing, copyright sharing, big data service, O2O and equity investment, so that we can create synergy and generate more values. We hope this cooperation can benefit more users and build a more efficient business model for our global partners." He also mentioned that 2015 is a critical year for Letv Cloud, as it was just awarded as one of the "Top 10 Most Influence Cloud Companies of Year" by MIIT. It plans to complete the ecosystem of Letv Cloud, build industry alliance in China and globally, and to bridge culture and science for global partners and users.

About Letv

Founded in November 2004 by Jia Yueting, Letv Group is committed to creating the "Letv Ecosystem," a next-generation Internet engine that is vertically-integrated to offer an online platform completed with content, terminals and applications. The Group is engaged in a rich array of businesses, spanning from Internet TV, video production and distribution, smart gadgets and large-screen applications to e-commerce, eco-agriculture and Internet-linked super-electric cars, which were launched in late 2014. The Group comprises a number of subsidiaries, including Letv.com, Leshi Zhi Xin, Le Vision Pictures, Wangjiu.com, Letv Holding, Letv Investment Management and Le Mobile. In 2014, the aggregate sales of the Group amounted to approximately RMB 10 billion.

Letv.com made history on August 12, 2010 when it was listed on the Shenzhen Stock Exchange, making it the world's first IPO Company in the sector. Letv.com was also the first video company listed on China's A-share market. As of March 24, 2015, the market value of Letv amounted to RMB 84 billion. Prolific as well as successful, Letv.com currently offers more than 100,000 episodes of TV dramas and over 5,000 movie titles. In addition, the site draws an estimated 250 million page views per day, 350 million users per month, 100 million daily content viewers on mobile devices, and 10 million daily content viewers on large-screen TVs.

Letv Hong Kong, as the headquarters of Asia Pacific region, was officially set up in August 2014, marking an important milestone of the company's expansion in the overseas market. The company provides Hong Kong with an established vertically integrated ecosystem of "Platform + Content + Terminal + Application". Letv has teamed up with 3 Home Broadband, subsidiary of Hutchison Telecommunications Hong Kong Holdings Limited, allowing customers to enjoy the best home entertainment experience with high speed broadband connectivity. As of March 2015, Letv has held 10 online flash sales in Hong Kong, with 1,000 smart TVs sold in less than 10 minutes on every occasion. Currently, Letv Hong Kong offers various sales channels for potential smart TVs customers to accommodate massive demands, including online pre-ordering services and 50+ offline outlets in Hong Kong and Macau. As the only entertainment platform with over 800 hours of 4K programmes in Hong Kong, Letv has always been committed to providing rich and diverse online content including movies, dramas, variety shows and concerts to its fans.

For more information about Letv, please visit:
Letv's official website: http://www.letv.com
Letv Hong Kong's shop: hk.shop.letv.com
Letv's official Hong Kong Facebook page: https://www.facebook.com/letv.hk

Letv

CONTACT: Strategic Communications Consultants Limited (SCC), Max Chan, +852-2114-4996/+852-9603-2121, Fax: +852-2114-0880, max.chan@sprg.com.hk; Stella Luk, +852-2114-4342/+852-9765-1101, Fax: +852-2114-0880, stella.luk@sprg.com.hk; Joyce Chiu, +852-3128-9303, joycechiu@letv.com

Web Site: http://www.letv.com/


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