#fame Launches India's First LIVE VIDEO Entertainment App

#fame Launches India's First LIVE VIDEO Entertainment App

MUMBAI, May 21, 2015 /PRNewswire/ --



- Targets 50,000 Performers and 10 Million Downloads in India, Expand into SE Asia by
end of 2015



#fame, the premier digital entertainment network, has launched India's first LIVE
VIDEO entertainment app. Available in beta on iOS and Google Play, the app is a mobile
video platform where performers can beam live to fans and audiences through their
smartphones. As part of this pioneering foray, #fame will bring on-board more than 50,000
skilled and amateur performers and target over 10 Mn downloads over the next six months.



(Photo:
http://photos.prnewswire.com/prnh/20150521/745101 )




Targeting the youth, the #fame app offers a diverse portfolio of live and
video-on-demand (VoD) original digital content. From celebrities and skilled talent to
enterprising amateurs, the content on the app straddles across a wide portfolio of genres
including comedy, entertainment, live events, fashion, music, tech, food, citizen
journalism and more. Further, features such as social sharing, live chat, liking and
fan-based communities have been integrated into the app's user experience to help grow
engagement between performers and audiences on the platform.



Since its launch in Sep 2014, #fame has emerged as one of the fastest growing digital
entertainment networks in India, its debut market. Catering to mobile millenials through
an integrated 'talent-first' strategy, #fame is building a pan-Asian digital video network
with consumer tech and original video content as its backbone. Since launch, the network
has seen strong traction for its suite of digital shows and properties and is one of the
India's largest creators of original digital video content. Apart from its mobile app,
#fame's digital video network spans several digital and social platforms including
YouTube, Facebook, WeChat, Daily Motion and leading content publishers. #fame
strategically focuses on emerging and established talent to build digital video channels
and communities around them.



#fame has identified 5 additional markets in South-East Asia to build local digital
video businesses. These include Indonesia, Thailand, Singapore, Malaysia and Philippines
apart from India. TO THE NEW Ventures, the parent company of #fame, has a strong strategic
presence in these markets where it has built businesses in the SMACK space (Social,
Mobile, Analytics, Content & Knowledge). ASTRO Overseas Limited, a leading cross-media
operator in South-East Asia, is a key strategic investor in TTN Ventures.



Speaking on this development, Puneet Johar, MD, TO THE NEW Ventures said, " #fame is
creating an exciting new LIVE category in the mobile video and entertainment space. Along
with its proven record of breakthrough original digital content, we are confident of #fame
achieving market leadership in mobile video in India and South-East Asia in the near
future."



Saket Saurabh, CEO, #fame commented, "The #fame app is pioneering not only because it
is India's first live video entertainment app, but also because it will be home to
original content from the country's hottest young digital stars. The app is a
manifestation of #fame's vision of empowering millions of emerging talent in their journey
as content creators and help them reach and engage with their audiences wherever they are
and whenever they want."



The #fame app has launched within a few weeks of the launch of Meerkat and Twitter's
Periscope which are apps that allow users to integrate live video with their social media
messages. #fame expects to differentiate and win in India and South East Asian markets
because of the app's localization in talent and content in each market.



With over 300 Mn internet users, including 185 Mn users who access it on the mobile,
India is delivering nearly 5 billion video views a month and is one of the largest and
fastest growing digital video markets in the world. India will exceed 200 million
smartphone users, topping the US as the world's second largest smartphone market by 2016
(Source: e-marketer) and mobile app downloads will globally triple and grow six folds in
India by 2015 (Source: KPMG). In terms of monetization, digital video has grown faster
than social with a 56% CAGR in the last 3 years compared to around 40% for Social.
(Source: IAMAI 2014).



About TO THE NEW Ventures



60% of the world's young, social and mobile consumers will reside in Asia by 2020. In
a social and mobile-first world, TO THE NEW Ventures is a disruptive internet products
company, creating and operating mobile first businesses.



TO THE NEW Ventures specializes in emerging markets, especially fast track Asia -
India, ASEAN and China. Its businesses include #fame, an online video platform for talent,
American Swan, an online fashion business, Thoughtbuzz, a freemium social analytics and
CRM product, Blogmint, a marketplace between brands and bloggers and TO THE NEW Digital, a
digital services company. Read more at www.ttnventures.com [http://www.ttnventures.com ] .



About #fame



#fame is set to be Asia's premier talent led digital entertainment network. Catering
to mobile millennials through an integrated 'talent-first' strategy, #fame's network will
straddle across 6 countries over the next 3 years. #fame's content centers around
mobile-led live video programming on and innovative video-on-demand content including high
impact digital properties, shows and formats in genres such as entertainment, food,
fashion, music, comedy. With a multi-platform approach in distribution and a strong
presence across all digital and social platforms, #fame helps brands reach and engage
audiences through customized solutions spanning talent-based content, properties and
digital video services.



Download the #fame app from the Google Play and iOS



If you are a talent, register on www.livfame.com [http://www.livfame.com ]



Follow us on www.twitter.com/livyourfame [http://www.twitter.com/livyourfame ],
www.facebook.com/livyourfame [http://www.facebook.com/livyourfame ]




Contact
Neeraj Karambelkar
+91- 9920083335
neeraj@livfame.com
Fame Digital Pvt Ltd




Photo:
http://photos.prnewswire.com/prnh/20150521/745101


Photo:http://photos.prnewswire.com/prnh/20150521/745101
http://photoarchive.ap.org/
Fame Digital Pvt Ltd


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Profile: intent