Behind the Scenes with Alesha Dixon as She Creates the UK's First Fan-curated Music Video for Her New Single 'The Way We Are' as Part of First Choice's Summer of Music Campaign

Behind the Scenes with Alesha Dixon as She Creates the UK's First Fan-curated Music Video for Her New Single 'The Way We Are' as Part of First Choice's Summer of Music Campaign

LONDON, May 4, 2015 /PRNewswire/ --



As part of the First Choice Summer of Music campaign, last week saw UK singer, dancer
and TV presenter Alesha Dixon jet off to the glamorous island location of Paphos, Cyprus
to film the music video for her brand new summer single 'The Way We Are'.



(Photo:
http://photos.prnewswire.com/prnh/20150504/743232-a )




(Photo:
http://photos.prnewswire.com/prnh/20150504/743232-b )




(Photo:
http://photos.prnewswire.com/prnh/20150504/743232-c )




Alesha filmed three different endings to the video and is handing over the power to
fans to choose the ending they think should make the cut for the UK's first ever
fan-curated music video, simply by casting their vote at
http://firstchoice.co.uk/music .



Her first single since 2010, the video was shot at two First Choice hotels, The First
Choice Holiday Village Aliathon and The King Jason Hotel as well as a host of location in
and around Paphos.



Alesha says of the campaign: 'Music is such an important part of any holiday, whether
it's listening to the latest summer tracks by the pool or turning on the tunes as you get
ready for a night out. So I'm delighted to be headlining First Choice's Summer of Music
and I hope everyone will get involved in choosing the perfect ending to my music video. I
can't wait to see which one you pick.'






Photo:
http://photos.prnewswire.com/prnh/20150504/743232-a



http://photos.prnewswire.com/prnh/20150504/743232-b



http://photos.prnewswire.com/prnh/20150504/743232-c


Photo:http://photos.prnewswire.com/prnh/20150504/743232-a
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20150504/743232-b
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20150504/743232-c
http://photoarchive.ap.org/
First Choice

CONTACT: Vicki Maltby and details - vicki.maltby@hkstrategies.com, +44(0)7968-541-430


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