Youku Tudou and DJI Form Partnership to Build Comprehensive Online Aerial Videography Platform

Youku Tudou and DJI Form Partnership to Build Comprehensive Online Aerial Videography Platform

BEIJING, April 29, 2015 /PRNewswire/ -- Youku Tudou and DJI announced today their partnership to leverage Youku Tudou's leading online video platform and DJI's line of high quality aerial videography products by building China's first online platform centered on quality aerial video content, e-tailing, and the aerial video community. This partnership will offer an innovative service and add a new dimension of video technology to Youku Tudou's expansive multiscreen media and entertainment ecosystem.

Youku Tudou will become the release platform for the quality aerial videos created by DJI products in Mainland China. A dedicated DJI content channel on Youku Tudou will feature new product launches and reviews, tutorials, professional-generated content (PGC), and user-generated content (UGC). Content creators will receive a share of the revenue generated on the platform.

Youku Tudou will also become a key DJI online sale and promotion partner for Mainland China, offering the whole line of DJI products for purchase through Youku Tudou's signature e-tailing platform. The first product offered will be a Youku Tudou-branded DJI drone that seamlessly integrates with the new co-branded platform.

The companies also announced that Alipay, Weibo, and Qyer.com will provide additional benefits to users of the new platform. Alipay will provide interest free installment payment plans to purchase DJI products. By incorporating Qyer.com, users can access customized tour routes for capturing excellent aerial videography. The platform will also allow users to share their work on Weibo to further build the aerial videography community.

"This new partnership with DJI fits perfectly into Youku Tudou's rapid advancement of its multi-screen media and entertainment ecosystem," said Jerry Li, Youku Tudou's Senior VP. "By working with strong partners like DJI, we can build new platforms to showcase content, build communities, and offer the best consumer experience for users."

"The combination of DJI's enthusiastic community of aerial filmmakers and photographers and Youku Tudou is already thriving," said Andy Pan, DJI's VP of Ecosystems. "By working with Youku Tudou to create an integrated experience sharing for our customers, we hope to further encourage their creativity and provide even more tools for them to go out and innovate from the skies."

About Youku Tudou Inc.

Youku Tudou Inc. (NYSE: YOKU) is China's leading Internet television company. Its Youku and Tudou Internet television platforms enable users to search, view and share high-quality video content quickly and easily across multiple devices. Its Youku brand and Tudou brand are the most recognized online video brands in China. Youku Tudou's American depositary shares, each representing 18 of Youku Tudou's Class A ordinary shares, are traded on the NYSE under the symbol "YOKU."

About DJI

DJI is a global leader in developing and manufacturing innovative camera technology for commercial and recreational use. DJI was founded and is run by people with a passion for remote-controlled helicopters and experts in flight control technology and camera stabilization. The company is dedicated to making aerial photography and filmmaking more reliable and easier to use for creators and innovators around the world. DJI's global operations currently span North America, Europe and Asia, and its revolutionary products and solutions have been chosen by customers in over 100 countries; for applications in film, advertising, construction, fire fighting, farming, and many other industries.

For more information, visit DJI online: www.dji.com
Michael Perry, PR Manager, DJI, Michael.Perry@DJI.com

SOURCE Youku Tudou Inc.

Youku Tudou Inc.

CONTACT: Jay Chen, Communications Director, Youku Tudou Inc., +86-10-5885-1881 x7161, jaychen@youku.com

Web Site: http://www.dji.com


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