oPhone Creators Unveil oMedia: A Platform For Personal Sensory Experience

oPhone Creators Unveil oMedia: A Platform For Personal Sensory Experience

oMedia Include oBooks, oSongs, oClothing and oPhones

CAMBRIDGE, Mass., April 16, 2015 /PRNewswire/ -- Today, Vapor Communications, a pioneer in scent delivery systems, is announcing the launch of oMedia, a platform for integrating scent messages, or oNotes, into a range of consumer products including oBooks, oSongs and oClothing. Based on the use of scent cartridges called oChips, oMedia products will become available for purchase at oNotes.com.

The oNotes website will be accompanied by the first generation of the oNotes app, freely available in the Apple App Store for iPad. The launch of oMedia marks the first time consumers will be able to experience scent in their lives and media practice as they do today light and sound, with almost endless diversity and personal control.

Since the announcement of the oPhone last year by Harvard professor and scientist David Edwards, the design, delivery, and experience of oNotes, and now oMedia, for entertainment, personal environmental control, health, as well as marketing of products and experiences with rich aromatic value has generated broad industry interest.

"Olfactory sensations trigger emotions and memories like no other sensation we have," said David Edwards, founder of the oMedia platform. "Until now, nobody has figured out how to deliver scent as a true messaging platform, in the way we deliver light and sound, simply because of the hard-to-control diffusive nature of scent. We are starting to build the platform with diverse partners in fashion, food, literary, entertainment and automotive fields."

Beginning today, consumers can experience oMedia in a variety of ways:

oBooks are electronic books made with scent-tagged images, oNotes. While reading along, you can play the oNotes on your oPhone and smell the images in the book. The first oBook created in collaboration with Melcher Media is Goldilocks and the Three Bears: The Smelly Version, which will be exhibited at the Museum of the Moving Image in New York beginning Saturday, April 18. Goldilocks is made with fruit scents and is designed to guide kids to the extent they pay close attention to the delicious smells of apricot, citrus, and passion fruit and crave fruit over unhealthy foods as published research suggests that smelling fruit inclines us to eat fruit.

"The oBook represents a new dimension in storytelling," said Charles Melcher, Founder and Director of the Future of Storytelling (FoST). "The incorporation of scent into stories creates a more immersive literary experience for readers."

oSongs are musical compositions joined by olfactory compositions. The first oSong is a musical composition by Canadian-Hungarian composer Daniel Peter Biro with olfactory composition by master perfumer Christophe Laudamiel. This first oSong will be shared with the public in the exhibition Memory: Witness of the Unimaginable at Le Laboratoire Cambridge, beginning April 17. This first oSong explores the strong sensorial relationship between memory, scent and sound featuring multiple rituals of scent and sound. A second oSong will soon appear by composer Tod Machover in a collaboration with Bowers & Wilkins.

oClothing are clothes with scent logos, made of Wearable oNotes that slide into specially made eyelets. One of the first forms of oClothing is the oBracelet, a natural leather strap you place around your wrist. Inside the bracelet is a Wearable oNote that, unlike a fragrance placed on your skin or clothing, emits a personal scent with the duration of many weeks. The first Wearable oNote contains a magical new fragrance, created by Christophe Laudamiel, called Silence, a fresh, wintry fragrance that is intended to help us be more sensitive to smell, in the way that silence makes us more sensitive to sound. The oBracelet and Wearable oNote of Silence can be purchased online at www.onotes.com. a first line of fashion oClothing will be rolling out with a reputable label.

The site also features the oPhone DUO - the first of many "olfactory phones" that will appear and can be used with smart phones and tablets to play oMedia and oNotes. With the oNotes app for iPad it is possible to now make oNotes on the currently available oSnap app (for iPhone), find these oNotes in the oNotes library, and play the oNotes directly on the oPhone. Physically, the oNotes are made from oChips, like ink cartridges of aroma. The first oChips for oPhone come in three families - Coffee, Foodie, and Memory - each containing 8 oChips with one to four scents. Once inside the oPhone they can mix to create over 300,000 unique aroma combinations.*

For more information about oMedia including pricing please visit onotes.com.

*Presently, the oChip families are exclusively available to purchasers of the oPhone DUO.

About Vapor Communications
Vapor Communications is a Cambridge-based sensorial delivery company founded by David Edwards, his former student Rachel Field, and technology entrepreneur Don Zereski with the creative team of Le Laboratoire in Paris and Cambridge. The Company intends to bring scent messaging into contemporary living wherever scent matters, for health and memory, self-expression and entertainment, travel and the marketing of aromatic content online. The Company is partnering with leading corporations to bring scent-based messaging to consumers and industries around the world.

SOURCE Vapor Communications

Vapor Communications

CONTACT: Rachel Carr, 212-981-5253, Rachel_Carr@dkcnews.com

Web Site: http://www.onotes.com


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