Chegg, U2 And The ONE Campaign Partner To Give College Students A Unique Opportunity To See iNNOCENCE + eXPERIENCE Concert Tour

Chegg, U2 And The ONE Campaign Partner To Give College Students A Unique Opportunity To See iNNOCENCE + eXPERIENCE Concert Tour

Chegg and ONE Launch Social Media Contest for College Students to Win U2 Concert Experiences in San Jose, Phoenix, Los Angeles, Denver, Chicago, Boston and New York City

SANTA CLARA, Calif., April 28, 2015 /PRNewswire/ -- Chegg, the Student Hub, U2 and ONE today announced a social media contest to give college students nationwide an exclusive chance to see the rock band up close this summer. Beginning today, any college student can enter to win 2 fan favorite floor tickets to see U2 as part of the band's iNNOCENCE + eXPERIENCE Tour 2015. Every one of the band's 28 U.S. tour dates this summer in San Jose, Phoenix, Los Angeles, Denver, Chicago, Boston and New York City will host ten winners and their guests.

http://photos.prnewswire.com/prnvar/20140116/NY47534LOGO

"As U2 kicks off their 2015 tour next month, they are looking forward to working with Chegg, allowing them to engage with their fans new and old at colleges across the country," said U2 Manager Guy Oseary, adding, "Chegg's enormous reach to college students gives U2 the opportunity to go back to their roots and have some fun with fans."

ONE, an advocacy organization co-founded by Bono in 2004 to help end extreme poverty, is also partnering with Chegg to bring this U2 concert experience to students. ONE actively works to encourage millennials to get involved in the fight for smart policies that save lives. The collaboration with Chegg represents ONE's initiative to engage and mobilize the next generation in the ongoing effort to end extreme poverty. In addition to this campaign, ONE also runs on campus programs at over 140 colleges and universities across the country.

"If we want effective change, we need to engage young adults in policy and advocacy," said Roxane Philson, Chief Marketing Officer of ONE. "They are the future, and they're our future leaders. Working with Chegg and their powerful reach into students and young adults helps us catalyze change and build community around the fight to end extreme poverty. With this concert, we're able to create a fun experience while also building new ties with this important group of people."

Students 18 and older attending college can enter for their chance to win by simply visiting music.chegg.com/U2, logging in via Facebook, and entering(1). Students can enter once daily. Students can also enter once a day for an extra chance to win by Tweeting about the contest with #U2ieTOUR. The winning students will be selected at random following the close of the contest, and the winner's guest must also be a registered college student. Entries are open today through May 15(th), 2015 at 11:59PM PST.

"It's important to us that we connect with students in and out of the classroom," said Mitch Spolan, EVP of Brand Partnerships at Chegg. "That's why it's so exciting for us to continue partnering with innovative artists to deliver engaging experiences for the 15 million high school and college students we reach. With this partnership, we're able to connect our students directly with U2 for a unique event outside of the classroom, in a way that only Chegg can."

To learn more about the contest, visit: music.chegg.com/U2

About Chegg
Chegg puts students first and is proud to have saved students and their families more than $500 million in 2014 alone. As the leading student-first connected learning platform, Chegg's Student Hub makes higher education more affordable and more accessible, all while improving student outcomes. Chegg is a publicly-held company based in Santa Clara, California and trades on the NYSE under the symbol CHGG. For more information, visit www.chegg.com.

About ONE
ONE is a campaigning and advocacy organization of more than 6 million people taking action to end extreme poverty and preventable disease, particularly in Africa. Not politically partisan, we raise public awareness and press political leaders to combat AIDS and preventable diseases, increase investments in agriculture and nutrition, and demand greater transparency in poverty-fighting programs. To learn more, go to ONE.org.

(1) The promotion is open to anyone age 18 or over as of the date of entry, who is currently enrolled at an accredited U.S. college, who lawfully resides in any one of the 50 United States or the District of Columbia, and who is a registered account holder in good standing on the Facebook platform at the time of entry (each, an eligible person)

Logo - http://photos.prnewswire.com/prnh/20140116/NY47534LOGO

SOURCE Chegg

Photo:http://photos.prnewswire.com/prnh/20140116/NY47534LOGO
http://photoarchive.ap.org/
Chegg

CONTACT: Victoria Butler, SutherlandGold Group for Chegg, chegg@sutherlandgold.com, 415-848-7178; Laura Eldeiry, Nasty Little Man for U2, laura@nastylittleman.com

Web Site: http://www.chegg.com


-------
Profile: intent