Canon Europe Acquires Lifecake to Accelerate Growth in Digital Consumer Services

Canon Europe Acquires Lifecake to Accelerate Growth in Digital Consumer Services

LONDON, April 23, 2015 /PRNewswire/ --



Canon Europe today announces that it is acquiring London-based digital start-up
Lifecake, marking a major step in the development of Canon's digital consumer services
business. This brings Canon closer to its ambition to play a part in every image taken no
matter what device is being used, and enables the business to establish a presence within
London's 'Tech City'.



(Photo:
http://photos.prnewswire.com/prnh/20150423/740350 )




Lifecake is the company behind the Lifecake photo-sharing app for families, which
allows parents to store, organise, share and relive key moments of their children's lives.
With Lifecake, parents can create photo and video timelines that the whole family can
experience on smartphones, tablets, computers and in printed photobooks.



Alberto Spinelli, Director of Digital Services at Canon Europe, says: "Today, we are
all taking more photos on more devices than ever before but often become overwhelmed and
even disconnected from them. We would all like to be able to quickly find our photo as we
remember a moment - at the swipe of a finger - and relive it on any screen, or print it to
hold. At Canon, we are building digital services to help people do just that with tailored
experiences.



"Lifecake is an extremely exciting addition to the Canon Group, providing a digital
service that makes it easy for families to take control of their ever-increasing number of
photos. This acquisition fits perfectly with our vision to give everyone taking photos the
tools to bring their stories and experiences to life - and engage with them whenever and
wherever they choose."



CEO and co-founder of Lifecake, Nicholas Babaian comments: "With the reach and
technology of Canon, we'll strap booster rockets onto our service. At the same time, our
team will accelerate the growth of Canon's digital services ecosystem. But we're most
delighted that our existing and potential customers will know their precious memories are
safe with one of the most trusted brands in photography - a company that's helped families
capture and relive moments for nearly 80 years and will continue to do so for generations
to come."



Lifecake is currently available in English language worldwide. Today sees the launch
of additional language versions in French, German, Spanish and Italian.



About Lifecake



Lifecake was born when one of the founders travelled 6,000 miles to be at the birth of
his nephew. The experience was amazing but upon returning home, the distance felt
enormous. He wanted to feel more connected and soon found others who felt the same.



The start-up team of parents, aunts and uncles worked together previously at some of
the biggest names on the Internet - including Skype, Yahoo!, Microsoft and Qualcomm - and
are based in London, England.



For a Lifecake demo video, and other company information, visit
http://www.lifecake.com.



To download the app visit the App Store
[https://itunes.apple.com/app/lifecake-baby-photo-journal/id488685481?mt=8 ] or Google Play
[https://play.google.com/store/apps/details?id=com.lifecake.android ].






Photo:
http://photos.prnewswire.com/prnh/20150423/740350


Photo:http://photos.prnewswire.com/prnh/20150423/740350
http://photoarchive.ap.org/
Canon Europe

CONTACT: Media enquiries, please contact: On behalf of Canon Europe and Lifecake: Fiona Rush, Nelson Bostock Unlimited, t: +44-(0)20-7792-7403, e: fiona.rush@nelsonbostockunlimited.com


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