Australian Broadcasting Industry (Digital TV, Pay TV) 2015 Market Overview & 2020 Forecasts

Australian Broadcasting Industry (Digital TV, Pay TV) 2015 Market Overview & 2020 Forecasts

DALLAS, April 17, 2015 /PRNewswire/ --



MarketReportsOnline.com adds "Australia - Broadcasting - Digital TV, Pay TV" research
report to the IT & Telecommunication segment of its online business intelligence and data
library.



This report provides an extensive overview of Australia's FTA and pay TV broadcasting
market, including subscriber numbers and penetration rates as well as forecasts for
subscription TV uptake based on anticipated market trend over coming years. It also
reviews the major commercial and public broadcasters, as well as affiliated regional
players, and community and indigenous broadcasters. It includes a range of statistics
related to digital TV sales and take-up, as also penetration rates in metro and regional
areas. Developments in digital radio are assessed, including listener statistics, device
sales and regulatory measures.



Broadcasting sector adjusts to competition from OTT video services



This report provides statistics and analyses on Australia's broadcasting sector,
including recent developments affecting digital TV market
[http://www.marketreportsonline.com/136654.html ] services and pay TV providers. The report
assesses overall market dynamics, and the key operating performance of the principal
players. It also covers developments in digital radio services and the likely trends which
will develop into 2015 and further ahead as the broadcasting sector adjusts to the
introduction of OTT services from providers including Presto TV, Stan and Netflix. The
sector continues to be affected by changing consumer use of services, and the wider
adoption of tablets, smartphones and PCs to view programming. This consumer shift is
affecting broadcasters' advertising revenue, their chief source of funding.



Free-to-Air TV now all-digital



The switch to digital broadcasting from analogue has meant that there is now a
significantly larger number of FTA channels available. This has dispersed viewing
preferences among consumers, with the result that TV programming is more fragmented.
Although there are more channels available, the number of viewing hours has remained
relatively stable for a number of years, and as a result individual channels, and
particularly specific shows, have seen declining viewer numbers. The launch of
subscription video services will further erode linear TV viewing, as subscribers choose
instead to watch programs at a time of their choosing. The shift away from linear TV has
seen the penetration of TV in households fall to about 88% by early 2015.



Purchase a copy of this research report at USD 995 (Single User License)
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Key developments:




- Advertising revenue for FTA broadcasters falls into FY2015;
- TV viewing hours stable but shifts to catch-up streaming services;
- More than 125,000 digital radios in vehicles;
- DAB+ listening audience broaches three million;
- Community radio stations gain increased digital radio funding;
- Smart TV penetration increasing;
- FOXTEL launches triple play including phone and broadband on Telstra's copper
network;
- FOXTEL releases new iQ3 set-top box;
- Presto TV signs content deal with 20th Century Fox;


Companies mentioned in this report:



Australian Broadcasting Corporation (ABC), Special Broadcasting Service (SBS), Seven
West, Nine Entertainment, TEN, Free TV, Southern Cross Austereo, Australian Radio Network
(ARN), DMG, Macquarie Radio Network, ABC, SBS, Chemist Warehouse, Coles, Community
Broadcasting; Prime Media, WIN, Freeview, FOXTEL, AUSTAR, Optus, News Corporation,
Telstra, Optus, Quickflix, FetchTV, Presto TV, Stan, NBN, Indigenous Broadcasting,
Imparja, Community Broadcasters, TransACT, SelecTV, TV Plus. Browse complete Table of
Contents at http://www.marketreportsonline.com/136654-toc.html.



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