Pace University, SundanceTV and Media Storm Announce Their First Partnership in Developing a Social Media Campaign

Pace University, SundanceTV and Media Storm Announce Their First Partnership in Developing a Social Media Campaign

NEW YORK, March 23, 2015 /PRNewswire/ -- As part of Pace University's Media Storm master's degree program in social media and mobile marketing, students will take part in developing an innovative social campaign for the second season of SundanceTV's "The Red Road." This represents the first time any television network has partnered with the university's Media Storm program. The popular returning show, which premieres April 2, 2015 at 10/9c, is a gripping dramatic thriller that stars Jason Momoa as Philip Kopus and Martin Henderson as Harold Jensen, a local sheriff hiding a dark family secret. The two are forced to coexist amongst rising tensions within their two clashing communities: a Native American tribe and a small neighboring town. The fates of Kopus and Jensen are tied as the relationship between their communities becomes volatile.

The multi-media plan will include social media strategy, social networks, mobile apps, contests, user-generated content, blogger outreach, paid media, contests, games and experiential elements partially or fully created by Pace University students led by Professor Randi Priluck. Presentations will be submitted via video and, once reviewed by Priluck, will be sent to the Media Storm / SundanceTV teams to choose a winner. The winners will have the opportunity to have some or all of their projects weaved within the overall social plan for "The Red Road."

"Pace University continues to be a leader in experiential learning, and we are thrilled to see our partnership with Media Storm and SundanceTV take flight," said Neil Braun, Dean of the Lubin School of Business and former president of the NBC Network and CEO of Viacom Entertainment. "We are thrilled to have the opportunity to work with SundanceTV and provide our students with a truly hands-on academic program."

As the only Masters Degree in Social Media and Mobile Marketing currently offered by an Accredited Business School, this program closes the gap between academia and employer needs. "Social media and mobile technology have fundamentally transformed our culture," said Craig Woerz, founder of Media Storm. "Bringing innovative thinking to clients like SundanceTV through our collaboration with Pace University's Business School is critical in velocity disciplines like social and mobile media."

Monica Bloom, SundanceTV's SVP of Marketing, commented, "SundanceTV is constantly examining new and distinctive ways to introduce audiences to our programming. We are delighted to partner with Pace University and Media Storm on this remarkable program and are excited to collaborate with their students on creative marketing to support the second season of 'The Red Road.'"

About Pace University
Since 1906, Pace University has educated thinking professionals by providing high quality education for the professions on a firm base of liberal learning amid the advantages of the New York metropolitan area. A private university, Pace has campuses in New York City and Westchester County, New York, enrolling nearly 13,000 students in bachelor's, master's, and doctoral programs in its Dyson College of Arts and Sciences, Lubin School of Business, College of Health Professions, School of Education, School of Law, and Seidenberg School of Computer Science and Information Systems. Visit www.pace.edu

About the Lubin School of Business at Pace University
Globally recognized and prestigiously accredited, the Lubin School of Business integrates New York City's business world into the experienced-based education of its students at Pace's suburban and downtown campuses, implemented by the region's largest co-op program, team-based learning, and customized career guidance. Its programs are designed to launch success-oriented graduates toward upwardly mobile careers. www.pace.edu/lubin

About the Pace University Media Storm Master's Degree Program in Social Media and Mobile Marketing
The 18-month program is anchored in an intense focus on building a true understanding of the core fundamentals of effective digital / social / mobile marketing. Unique features of the program include significant and ongoing commitment to provide each student with access to leading industry practitioners and guest speakers; coursework integrated with real world/real time projects; internships from Media Storm and clients; custom content and weekly industry insider social media briefings; access to Pace's Job Center and Media Storm Human Resources for career advice and counsel; the world's first "Apple Watch Research Course," where students learn how to build a fully functional iOS app and explore how wearable technology will transform social/mobile marketing.

About SundanceTV
SundanceTV is making and celebrating television as distinctive as the best independent films. Working with today's most remarkable talent, SundanceTV is attracting viewer and critical acclaim for its original scripted and unscripted series. Launched in 1996 and owned and operated by AMC Networks Inc., SundanceTV delivers on the spirit of founder Robert Redford's mission to celebrate creativity. www.sundance.tv

About Media Storm
Media Storm is the second largest independent media planning and buying shop in the U.S. They are a division of Water Cooler Group and work with some of the most well known digital, entertainment and retail brands. Media Storm brings a unique media model that places unpaid media at the forefront. Founded in 2001, it has offices in New York City, Los Angeles and Connecticut. For more information, please visit www.mediastorm.biz.

SOURCE Media Storm

Media Storm

CONTACT: Pace: Scott Trent (strent@pace.edu, 212-346-1152) or Jovana Rizzo (jovana@berlinrosen.com, 646-452-5637); Media Storm: Benson Hausman, (bhausman@watercoolergroup.biz, 347-843-2193)

Web Site: http://www.mediastorm.biz


-------
Profile: intent