Anvato Featured as Launch Partner for New Facebook Video API

Anvato Featured as Launch Partner for New Facebook Video API

Enables Anvato media customers to natively ingest and publish video to Facebook, enhancing end-user engagement

MOUNTAIN VIEW, Calif., March 25, 2015 /PRNewswire/ -- Anvato, the complete TV Everywhere platform provider, today announced that it has implemented the latest Facebook video API, introduced today at the F8 conference in San Francisco. This integration provides Anvato customers with native video ingest and publishing capabilities on Facebook from the Anvato software platform, as well as advanced features that enhance user engagement.

With more than three billion video views daily and 65% of those views on mobile devices, Facebook is one of the world's top online video destinations. Consumer engagement through video on Facebook is increasing dramatically, and social syndication on Facebook represents a key vehicle for broadcasters, service providers, and media companies to interact with their target audiences.

Cloud Editing Meets Facebook
"Our implementation of the new Facebook video API enables our broadcast and media customers to cut clips from their live TV broadcasts using our cloud editing tools and share them on Facebook with a single click in real-time," said Alper Turgut, CEO of Anvato. "Videos work in the native Facebook player with auto-play, providing a seamless experience for the viewer. In addition, Anvato customers can easily use calls to action to extend user interaction on their own sites, with links to sign up, shop now or use an app, for instance."

Premium Video on Facebook
Anvato focuses on the high-end media and broadcast sector, where hundreds of TV channels use Anvato's TV Everywhere Platform to edit premium, broadcast quality video in the cloud and syndicate to multiple destinations. The latest enhancements to the Facebook video API allow for more control and customization of videos on Facebook, helping organizations better reach their audiences. Publishing rules for social syndication on Facebook can be automated in the Anvato platform.

Anvato offers the industry's most complete TV Everywhere platform, with capabilities including: signal acquisition and ingest, closed caption decoding, real time highlight and clip cutting, and playback on any screen. A hybrid cloud, 100% software approach ensures media companies can easily manage and operate their video services for delivery to any device.

Anvato is a launch partner for the updated Video API at Facebook's F8 event, taking place March 25-26 in San Francisco. In addition, the new Facebook video integration will be available for demonstration at Anvato's demo suite at NAB 2015 in Las Vegas April 13-16. For more information, or to schedule a demonstration, please contact info@anvato.com.

About Anvato
Anvato is the most efficient and complete platform to power the TV Everywhere offerings for broadcasters and pay TV operators, for both live and video-on-demand. Since its industry-leading turnkey technology streamlines video ingest to playback, Anvato can uniquely guarantee the highest-quality and most-efficient delivery of the right video content and advertising on all devices. Customers include NBCUniversal, FOX Sports, LIN Media, Media General, Univision, Hearst Television, EW Scripps, Gray Television, and Graham Digital. Anvato's platform includes live linear video encoding, video editing in the cloud, video on demand syndication, dynamic ad insertion, mobile and connected-device video players, and social video sharing functionality in one complete end-to-end solution. Anvato is headquartered in Mountain View, CA, and winner of a Streaming Media Best of NAB 2014 award. For more information, visit anvato.com.

Note: All trademarks and registered trademarks mentioned herein are the property of their respective owners.



SOURCE Anvato

Anvato

CONTACT: Maya Pattison, SS|PR for Anvato, 1.978.677.6775, press@anvato.com, or Sarah Lum, Anvato Marketing, 1.408.718.2678, press@anvato.com

Web Site: http://www.anvato.com


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