Coors Light® Presents The Calle 13 MultiViral Tour

Coors Light® Presents The Calle 13 MultiViral Tour

Tour Stops in Six Major U.S. Cities to Promote the Band's Fifth Studio Album

CHICAGO, Sept. 2, 2014 /PRNewswire/ -- This fall, Coors Light is hitting the road with Grammy Award-winning Latin hip hop group Calle 13, as the official sponsor of the MultiViral North American tour. From Sept. 6 through Oct. 12, Calle 13 fans 21 and older in New York, Washington, D.C., Philadelphia, San Diego, San Francisco and Las Vegas will get to experience the artful intensity of their latest album "MultiViral," while enjoying the refreshing taste of the band's beer of choice, Coors Light.

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"MultiViral" is Calle 13's fifth studio album and the first released through the band's new independent label, El Abismo. The album, which debuted March 1, 2014, is the only Latin music release included in Rolling Stone's mid-year report on "The Best Albums of 2014 So Far." An inspiring blend of musical and spoken word collaborations, Rolling Stone calls "MultiViral" "... as ambitious a hip-hop album - if that's not too narrow a term - as any in any language."

The Puerto Rican duo, also referred to as "Residente" and "Visitante," have toured and earned praise from fans all over the Latin world with 19 Latin Grammy and two Grammy Award wins. Calle 13's alternative take on hip hop and Latin genres have spurred collaborations with artists such as Ruben Blades, Tego Calderon, Nelly Furtado, Shakira, Alejandro Sanz, Omar Rodriguez and Mars Volta, among others.

Tickets to the MultiViral tour concerts can be purchased directly on ticketmaster.com.

Tour Dates:

New York City - Sept. 6, Best Buy Theater
Washington, D.C. - Sept. 26, Echostage
Philadelphia - Sept. 27, Kimmel Center for the Performing Arts

San Diego - Oct. 8, House of Blues
San Francisco - Oct.10, The Warfield
Las Vegas - Oct. 12, Brooklyn Bowl

About Coors Brewing Company
Coors Brewing Company was founded in 1873 by Adolph Coors, who chose the Clear Creek Valley in Golden, Colo., for his new brewery because of the pure water in the nearby Rocky Mountain springs. The brewery's original and most enduring beer is Coors Banquet (Coors.com, Facebook.com/CoorsBanquet), still brewed exclusively in Golden using only Rocky Mountain water and high-country barley. Coors Light (CoorsLight.com, Facebook.com/CoorsLight, @CoorsLight on Twitter) was introduced in 1978 and now is the second-best-selling beer in the United States. Triple-filtered smooth Keystone Light (KeystoneLight.com, Facebook.com/KeystoneLight) is one the country's most popular economy beers. Coors Brewing Company operates in the United States and Puerto Rico as part of MillerCoors, a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com, at Facebook.com/MillerCoors or on Twitter through @MillerCoors.

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SOURCE Coors Light

Photo:http://photos.prnewswire.com/prnh/20130523/CG19623LOGO
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Coors Light

CONTACT: Karina Diehl, MillerCoors, 312.496.2973, karina.diehl@millercoors.com; Mark Flores, Olson PR, 312.577.1779, mflores@olson.com


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