Heineken House Enhances the North Coast Music Festival Experience with DJ performances, VIP Viewing Platforms and Local Artist Collaboration

Heineken House Enhances the North Coast Music Festival Experience with DJ performances, VIP Viewing Platforms and Local Artist Collaboration

WHAT: Experience the Heineken House debut at North Coast Music Festival from August 29th - 31st, 2014 in Chicago, Illinois! Debuting with two elevated viewing platforms creating VIP views, you'll never miss a moment of the festival. Providing an industrial feel with sleek art designs, the Heineken House is created out of a structure formed by shipping containers. What's more, it will feature artwork created by professional painter and avid skateboarder, Erik Lundquist, and invite festival goers to complete his dynamic black light mural, while enjoying DJ performances by various musicians. Fans can also check out the Heineken Beer Truck Bar as it will be serving Heineken, Heineken Light, and Heineken Dark from 8 taps. Finally, guests will also have a chance to win great prizes each day by tagging Instagram photos with #HeinekenHouse.

Photos (following event) available upon request

WHO: Spokespeople available for interviews:


-- Leanne Maciel, Brand Manager - Heineken Sponsorships & Events
WHEN/WHERE: The Heineken House will be open during the following times:


-- Friday, August 29(th) - 3:00 PM to 10:00 PM
-- Saturday, August 30(th) - 1:00 PM to 10:00 PM
-- Sunday, August 31(st) - 1:00 PM to 10:00 PM
WHY: This year, Heineken welcomes festival goers to experience North Coast in an enhanced way. Whether it's through the VIP views, the opportunity to create artwork with professional painter, Erik Lundquist or enjoying DJ performances at the Heineken House, guests can soak this all in while enjoying an ice-cold Heineken from the Heineken Beer Truck Bar.

About North Coast Music Festival:

North Coast Music Festival is a collaboration of independent promoters in Chicago, such as React Presents, Silver Wrapper, Cold Grums Productions and Metronome Chicago. With a collective 50 years producing events, we've presented everything from small shows to selling out large scale concerts. Some of us specialize in electronic, hip hop, jam band, indie rock and all kinds of genres. With this festival we've come together to celebrate the merging of all music and walks of life that enjoy it as much as we do.



CONTACTS:


Christine Lu Kellie Jelencovich

Christine.Lu@edelman.com Kellie.Jelencovich@edelman.com

Phone: (646) 204-4779 Phone: (646) 702-3611
/PRNewswire -- Aug. 21, 2014/

SOURCE Heineken

Heineken


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