Global Connected TV Device Ownership Passes 1 Billion Units says Strategy Analytics

Global Connected TV Device Ownership Passes 1 Billion Units says Strategy Analytics

BOSTON, July 10, 2014 /PRNewswire/ -- The global installed base of Connected TV

devices (including Smart TVs, Games Consoles, Blu-ray Players, Digital Media

Adapters and Set-Top Boxes) will double over the next 5 years exceeding 2

billion units by 2018 according to the Strategy Analytics Connected Home

Devices (CHD) service report, "Connected CE Devices Market Forecast: Global

2009-2018."

Photo - http://photos.prnewswire.com/prnh/20130207/NE56457LOGO-b

<http://photos.prnewswire.com/prnh/20130207/NE56457LOGO-b>

Click here for the report: http://bit.ly/TSsDzL <http://bit.ly/TSsDzL>

Other key findings from the report include:

* IP connectivity is fast becoming ubiquitous as IP-enabled CE devices

accounted for 87 percent of all CE devices shipped in 2013.

* Global households own an average of 2.8 connected CE devices with the USA

seeing the highest levels of ownership at 7.7 devices.

* Global retail spend on Consumer Electronics products will exceed $1 trillion

for the first time in 2017.

* Average global retail spend per household on all Consumer Electronics

products grew 2.9 percent in 2013 reaching$485.

Global Connected TV Device Installed Base Quotes:

David Watkins, Service Director, Connected Home Devices

<http://www.strategyanalytics.com/default.aspx?mod=saservice&a0=8&m=5#0> 

commented: "The growth in ownership of Connected TV devices is having a

profound effect on the way in which people access and consume media content on

the TV set. Furthermore they are helping to provide opportunities for companies

outside of the traditional TV industry such as Google, Apple and Amazon to

compete for a share of the TV audience."

Eric Smith, Analyst, Connected Home Devices said: "On a global scale,

IP-enabled flat panel TVs are the most common Connected TV device in living

rooms today, occupying close to 30 percent of the installed base of such

devices, a figure that is set to rise towards 50 percent by 2018. However, that

is not to say that IP-enabled TVs will necessarily become the default device

that consumers use to access OTT content as there will continue to be various

device options available to consumers."

About Strategy Analytics

Strategy Analytics, Inc. provides the competitive edge with advisory

services, consulting and actionable market intelligence for emerging

technology, mobile and wireless, digital consumer and automotive electronics

companies. With offices inNorth America, Europe and Asia, Strategy Analytics

delivers insights for enterprise success. www.StrategyAnalytics.com

<https://www.strategyanalytics.com/default.aspx> 

European Contact: David Watkins, dwatkins@strategyanalytics.com

<mailto:dwatkins@strategyanalytics.com>, +33-5-33-05-00-53 

US Contact: Eric Smith, esmith@strategyanalytics.com

<mailto:esmith@strategyanalytics.com>, +1-617-614-0752



SOURCE Strategy Analytics

Strategy Analytics


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