Metro Cinema (India) Completes Exceptional Cinema Experience With Auro 11.1 by Barco Immersive Sound

Metro Cinema (India) Completes Exceptional Cinema Experience With Auro 11.1 by Barco Immersive Sound

MUMBAI, June 10, 2014 /PRNewswire/ --



Barco, a global leader in digital cinema technology, is proud to announce that Metro
Cinema, one of the oldest and most famous art deco multiplexes in Mumbai (India), has
recently been adorned with the Auro 11.1 by Barco immersive sound technology. This unique
sound format is designed to complement the crisp clear images on screen with an unmatched
auditory experience. After HDIL Broadway last month, Metro Cinema, owned by major Indian
cinema chain BIG Cinemas, which itself is a division of Reliance MediaWorks, is the
pioneer Bollywood theater to adopt this high-end, sound platform.



(Logo:
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Opened back in 1938, Metro Cinema has long been the most famous red-carpet theater in
Bollywood. To propel the theater's reputation for extraordinary movie-going experiences
into the 21st century, current owner BIG Cinemas decided to install the Auro 11.1 by Barco
speaker layout at its art deco showpiece.



Beyond vision



Barco was no stranger to BIG Cinemas. For many years, both companies have worked
together to create compelling images. Today, many of BIG's 516 screens are lit by the
iconic Barco DP2K projectors, to the satisfaction of both visitors and exhibitors. In
addition, the chain uses many Barco post-production projectors at its various studios.



"After witnessing the Auro 11.1 demonstration at the Whistling Woods Institute last
month, we knew that Barco could help us with more than just visualization," says Shirish
Srivastava, Marketing Head at Metro Cinema. "Auro 11.1's unique, three-layer approach
evokes impactful and lifelike sound unlike anything I've heard before. It is perfectly in
line with our aspiration to offer a complete, immersive experience."



Great integration



To have the sound platform installed at Metro Theater, BIG Cinemas called upon Barco's
business partner in India, R&S. Anirvan, head of R&S, has excellent relations with BIG
Cinemas. "We have offered support for most of BIG's projects in Mumbai, so we were already
well-acquainted. The installation of Auro 11.1 by Barco at the Metro Theater went very
smoothly as well, and we managed to get it done within the set timeframe," he said.



Barco goes Bollywood



The installation of Auro 11.1 by Barco at Metro Cinema is already making waves among
the industry minds and movie lovers. Brian Claypool, senior director strategic business
development, digital cinema at Barco, is pleased with the format's steady rollout in the
heart of Bollywood. "We are very happy to see renowned theaters all over India recognize
the unique differentiating features of the platform. In India's booming cinema industry,
offering an unmatched experience can make all the difference," he said.



About Auro Technologies



Auro Technologies (www.auro-3d.com [http://www.auro-3d.com ];
www.auro-technologies.com [http://www.auro-technologies.com ]) is a spin-off of the Galaxy
Studios Group and owner of the Auro-3D(R) Technology Suite. The Auro-3D(R) concept and
listening formats have been developed by Wilfried Van Baelen, founder and CEO of Galaxy
Studios and Auro Technologies. Galaxy Studios is renowned worldwide for its
state-of-the-art leadership in audio innovation for music and sound for film. The
Auro-3D(R) suite offers groundbreaking, easy-to-use and unprecedented sound reproduction
capabilities to the professional, automotive, broadcast and consumer electronics markets
(such as gaming, smartphones, multimedia PC, notebooks, tablets, audio players, digital
TV, media libraries, and packaged media).



About Barco



Barco, a global technology company, designs and develops visualization products for a
variety of selected professional markets. Barco has its own facilities for sales and
marketing, customer support, R&D and manufacturing in Europe, North America and Asia
Pacific. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with
4,000 employees worldwide. Barco posted sales of 1.158 billion euro in 2013.



(c) Copyright 2014 by Barco



Media Contact : Pradeep Singh, pradeep.singh@barco.com, +91-120-4020454, Barco
Electronic Systems Pvt Ltd






Photo:
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Photo:http://photos.prnewswire.com/prnh/20130429/608083
http://photoarchive.ap.org/
Barco Electronic Systems Pvt. Ltd.


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