Introducing Dirac Unison™, an Entirely New Approach to Sound Optimization

Introducing Dirac Unison(TM), an Entirely New Approach to Sound Optimization

UPPSALA, Sweden, June 5, 2014 /PRNewswire/ --



Dirac Unison sound optimization technology sets the bar for automotive and high
performance audio manufacturers seeking to deliver a lifelike listening experience to
consumers



Audio technology provider Dirac today announced the unveiling of Dirac Unison, a
highly advanced sound optimization technology for automotive applications as well as high
performance audio and home theater systems. Beyond the boundaries of traditional digital
room correction and passive room treatment, Dirac Unison precisely unites the output of
the speakers in a way that will astonish listeners in any environment.



Dirac Unison uses precise measurements to create an active acoustic treatment of the
listening space. The technology jointly optimizes the loudspeakers and features a
completely new kind of bass management that is automatically matched to the room and the
speakers. With Dirac Unison, the loudspeakers and listening space act cohesively rather
than as individual elements that interfere with each other.



Volvo Car Group is the first licensee to use Dirac Unison, making the technology
available in the all-new Volvo XC90 with the Bowers & Wilkins audio system. Dirac Unison
co-optimizes the loudspeakers in frequency, time and space for the best possible bass
integration and clarity, and enables recreation of individual acoustic environments from
certain performance venues. With the touch of a button, occupants can be immersed in the
acoustic likeness of Gothenburg Concert Hall, located nearby to Volvo's headquarters and
acclaimed by many artists as one of the world's best concert halls.



"We have witnessed a recent surge in interest for advanced technologies focused on the
natural and accurate reproduction of sound," explained Dirac CEO Dr. Mathias Johansson.
"It is exciting for us to add Dirac Unison to our portfolio of technologies, further
enabling our licensees in their quest to satisfy consumer demand for superb sound,"
Johansson added.



Dirac Unison is Dirac's most advanced sound optimization technology and is available
exclusively through high performance audio and automotive manufacturers. For more
information, please see http://www.dirac.com



About Dirac Research AB



Dirac Research is a Swedish audio research firm specializing in high-performance
digital sound optimization, room correction and sound field synthesis. The company was
founded by researchers from the Signals & Systems Group of Uppsala University, Sweden.
With Dirac's patented toolbox for efficient and accurate audio system optimization,
customers such as Volvo Cars, BMW, Bentley, Rolls Royce and Datasat Digital Entertainment
have achieved dramatically improved sound quality and a shortened time-to-market. Dirac
Research maintains offices in Sweden, Tokyo, Detroit, Seoul and Shanghai.
http://www.dirac.com



About Volvo Car Group



Volvo has been in operation since 1927. Today, Volvo Cars is one of the most
well-known and respected car brands in the world with sales of 427,000 in 2013 in about
100 countries. Volvo Cars has been under the ownership of the Zhejiang Geely Holding
(Geely Holding) of China since 2010. It formed part of the Swedish Volvo Group until 1999,
when the company was bought by Ford Motor Company of the US. In 2010, Volvo Cars was
acquired by Geely Holding.



As of December 2013, Volvo Cars had over 23,000 employees worldwide. Volvo Cars head
office, product development, marketing and administration functions are mainly located in
Gothenburg, Sweden. Volvo Cars head office for China is located in Shanghai. The company's
main car production plants are located in Gothenburg (Sweden), Ghent (Belgium) and Chengdu
(China), while engines are manufactured in Skovde (Sweden) and Zhangjiakou (China).



For more information on Volvo Car Group please visit:
https://www.media.volvocars.com/global/en-gb




Dirac Research AB

CONTACT: Press Contact: Christoffer Ahlén, Marketing Director, press@dirac.se, Phone: +46-(0)18-185640


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