The Countdown Begins - Unlimited Streaming of More Than 15,000 Popular Movies and TV Episodes Coming to Amazon Prime Next Week

The Countdown Begins - Unlimited Streaming of More Than 15,000 Popular Movies and TV Episodes Coming to Amazon Prime Next Week

LUXEMBOURG, February 21, 2014 /PRNewswire/ --



Amazon is investing heavily in exclusive content, giving Prime members
access to hundreds of popular movies and TV shows that can only be found on Prime Instant


Video such as The Hangover Part II, The Girl with the Dragon Tattoo, Alvin and the
Chipmunks: Chipwrecked, The Walking Dead, and Vikings Season 2, which is available the day


after the US premiere



Amazon will also continue to increase its investment in original programming
- Amazon Studios' hit series Alpha House and Betas are coming soon with three original
children's series to follow this year, and the company recently introduced 10 new pilots
from creators such as Chris Carter (The X-Files), Eric Overmyer (The Wire, Treme), Michael
Connelly (Harry Bosch), Roman Coppola (Moonrise Kingdom), Jason Schwartzman (Saving Mr.
Banks), Tony-nominated Alex Timbers, Oscar-nominated Paul Weitz, Emmy-nominated Jill


Soloway (Six Feet Under), Ice Cube and Michael Strahan



With the addition of Prime Instant Video, Prime will be offered at the low
price of GBP79 a year - a 35% saving for what were previously separate services. Customers
who join during the countdown period can lock in a full year of unlimited One-Day Delivery


and unlimited streaming for only GBP49



With millions of subscribers, Amazon Prime and LOVEFiLM Instant are two of the most
popular subscription services in the UK. Today, Amazon announced that it is combining
these two services beginning February 26. Amazon Prime offers members unlimited One-Day
Delivery on over 7 million items and access to 500,000 Kindle books to borrow. LOVEFiLM
Instant includes unlimited streaming of more than 15,000 popular movies and TV episodes.
When the two programmes combine, Prime will be offered at the low price of GBP79 a year -
a 35% saving for all the benefits of the two previously separate services. As a special
offer, for the next week only, new customers can lock in a full year of Prime at GBP49.
Current Prime members can enjoy unlimited streaming at their current price until their
renewal date. Customers who are not already members can start a 30-day free trial of
Amazon Prime by visiting http://www.amazon.co.uk/prime.



As LOVEFiLM Instant becomes Prime Instant Video, Amazon is increasing its investment
in exclusive content and original programming only available through Prime. Members will
have unlimited access to exclusive movies such as The Girl with the Dragon Tattoo, The
Hangover Part II, One Direction: This Is Us, Friends with Benefits and Alvin and the
Chipmunks: Chipwrecked, as well as TV shows such as The Walking Dead, Dexter, Vikings,
Downton Abbey, Desperate Housewives, and children's favourites Peppa Pig, Fireman Sam, and
SpongeBob SquarePants. They will also have exclusive access to Amazon original TV series
Alpha House at launch and Betas, which debuts soon.



"We've worked hard to offer the best selection of TV shows and movies for Prime
Instant Video-in fact, we've more than tripled selection since LOVEFiLM became part of the
Amazon family," said Tim Leslie, Vice President of Amazon Instant Video for the UK and
Germany. "We also added high definition video and introduced apps for popular devices like
Xbox One, PlayStation 4, Samsung and Sony TVs and iPads and iPhones. Customers who love
movies and TV will love Amazon Prime Instant Video."



"Millions of customers in the US have streaming video included as part of their Prime
membership and they tell us they love the combination of unlimited delivery, the ability
to borrow Kindle books, and convenient access to thousands of the most popular movies, TV
shows and exclusive videos," said Greg Greeley, Vice President of Amazon Prime. "We are
delighted to be bringing that same combination of services to the UK, providing members
truly unique benefits they can enjoy every day of the year."



Prime members can watch movies and TV shows on hundreds of popular devices such as
Kindle Fire, iPad and iPhone, Xbox, PlayStation, Wii, Nintendo and Samsung, Sony, LG and
other smart TVs.



For more information about Amazon Prime, visit http://www.amazon.co.uk/prime.



For more information about Prime Instant Video, visit
http://www.amazon.co.uk/primevideo.



About Amazon.co.uk



Amazon.co.uk opened its virtual doors in October 1998 and strives to be Earth's most
customer-centric company, where customers can find and discover anything they might want
to buy online, and endeavours to offer its customers the lowest possible prices.



Amazon.co.uk and other sellers offer millions of new, refurbished and used items in
categories such as Baby, Books, Car & Motorbike, Clothing, DIY & Tools, DVD, Electronics &
Photo, Grocery, Health & Beauty, Home & Garden, Jewellery, MP3, Music, Musical Instruments
& DJ, Office, PC, Pet Supplies, Shoes, Software, Sports & Leisure, Toys & Games, Video
Games and Watches.



Kindle Paperwhite is our most-advanced e-reader ever with 62% more pixels and 25%
increased contrast, a patented built-in front light for reading in all lighting
conditions, extra-long battery life, and a thin and light design. The new latest
generation Kindle, the lightest and smallest Kindle, now features new, improved fonts and
faster page turns. Kindle Fire HD is our most-advanced tablet, with a stunning customised
high-definition display, exclusive Dolby audio with dual stereo speakers, high-end
laptop-grade Wi-Fi with dual-band support and dual antennas/MIMO, enough storage for HD
content, and the latest generation processor and graphics engine. The all-new Kindle Fire
features a faster processor for 40% faster performance, twice the memory, and longer
battery life.



Amazon Web Services provides Amazon's developer customers with access to in-the-cloud
infrastructure services based on Amazon's own back-end technology platform, which
developers can use to enable virtually any type of business.



Amazon.co.uk is a trading name for Amazon EU S.à.r.l, Amazon Services Europe S.à.r.l
and Amazon Media EU S.à.r.l. All three are wholly owned subsidiaries of global online
retailer Amazon.com, Inc (NASDAQ:AMZN), located in Seattle, Washington. Amazon and its
affiliates operate websites, including http://www.amazon.com,
http://www.amazon.co.uk, http://www.amazon.de, http://www.amazon.co.jp,
http://www.amazon.fr, http://www.amazon.ca, http://www.amazon.cn,
http://www.amazon.it, http://www.amazon.es and http://www.amazon.com.br. As
used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its
subsidiaries, unless the context indicates otherwise.



Forward-Looking Statements



This announcement contains forward-looking statements within the meaning of Section
27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934.
Actual results may differ significantly from management's expectations. These
forward-looking statements involve risks and uncertainties that include, among others,
risks related to competition, management of growth, new products, services and
technologies, potential fluctuations in operating results, international expansion,
outcomes of legal proceedings and claims, fulfillment center optimization, seasonality,
commercial agreements, acquisitions and strategic transactions, foreign exchange rates,
system interruption, inventory, government regulation and taxation, payments and fraud.
More information about factors that potentially could affect Amazon.com's financial
results is included in Amazon.com's filings with the Securities and Exchange Commission,
including its most recent Annual Report on Form 10-K and subsequent filings.



Amazon Web Services provides Amazon's developer customers with access to in-the-cloud
infrastructure services based on Amazon's own back-end technology platform, which
developers can use to enable virtually any type of business.



Amazon.co.uk is a trading name for Amazon EU S.a.r.l, Amazon Services Europe S.a.r.l
and Amazon Media EU S.a.r.l. All three are wholly owned subsidiaries of global online
retailer Amazon.com, Inc (NASDAQ:AMZN), located in Seattle, Washington. Amazon and its
affiliates operate websites, including http://www.amazon.com,
http://www.amazon.co.uk, http://www.amazon.de, http://www.amazon.co.jp,
http://www.amazon.fr, http://www.amazon.ca, http://www.amazon.cn,
http://www.amazon.it, and http://www.amazon.es. As used herein, "Amazon.com,"
"we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the
context indicates otherwise.



"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995:
Statements in this press release regarding Amazon.Co.UK Ltd's business which are not
historical facts are "forward-looking statements" that involve risks and uncertainties.
For a discussion of such risks and uncertainties, which could cause actual results to
differ from those contained in the forward-looking statements, see "Risk Factors" in the
Company's Annual Report or Form 10-K for the most recently ended fiscal year.




Amazon

CONTACT: For more information please contact the Amazon.co.uk Ltd Press Office on +44(0)208-636-9280 or email pressoffice@amazon.co.uk.


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