SUPER BOWL XLVIII is Second Most-Watched on Record in Canada with 8 Million Viewers on CTV and RDS

SUPER BOWL XLVIII is Second Most-Watched on Record in Canada with 8 Million Viewers on CTV and RDS


- Canada's most-watched broadcast of the past two years, more than half
of the country watched some or all of last night's SUPER BOWL broadcast
-

- 10 million fans tune in to watch Bruno Mars light up the halftime show-

- MASTERCHEF CANADA is most-watched Canadian program of the broadcast
year with 1.6 million viewers in post-SUPER BOWL broadcast -


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TORONTO, Feb. 3, 2014 /CNW/ - SUPER BOWL XLVIII is the second most-watched SUPER BOWL broadcast on record, with an
average audience of 8 millionviewers on CTV and RDS (CTV: 7.3 million; RDS: 610,000), preliminary data from
BBM Canada confirms. The most-watched television program of the past
two years, the Seattle Seahawks' commanding 43-8 victory over the
Denver Broncos attracted more than 18 million unique viewers - or more than one-in-two Canadians (53%) - on CTV or RDS. In 2012, SUPER BOWL XLVIattracted 8.2 million viewers in Canada.



Among the highlights:



-- With drum solos, gleaming gold jackets, and a massive fireworks
display, the explosive halftime performance byBruno Marsand
theRed Hot Chili Pepperscaptivated Canadian viewers,as audience
levels for SUPER BOWL XLVIIIon CTVand RDSpeaked at nearly 10
million viewers during the highly-anticipated halftime show.
-- The game on CTV received impressive 65% - 74% shares among key
adult and male demographics in English Canada.
-- It was the most watched SUPER BOWL on record in Vancouver,
Calgary, and Edmonton. In the Vancouver market, fans showed
their support for the Seahawks, with SUPER BOWL XLVIII growing
44% among A25-54 (to a 29 rating) and 33% among A18-49 (to a
27.2 rating) compared to last year.


Once again, the SUPER BOWL proved to be the premier television property for Canadian advertisers
and a coveted platform for key sponsors, including Labatt Breweries of
Canada, Ford of Canada, McDonald's Restaurants of Canada, and Nissan
Canada.


MASTERCHEF CANADA

Strategically scheduled in the coveted post-SUPER BOWL timeslot, CTV's new hit original series MASTERCHEF CANADA scored the other decisive win of the night, attracting a series-high
average audience of 1.6 million viewers nationally and capturing the most-watched original Canadian program
overnight audience this broadcast year.



-- With series-high ratings in all key markets with total viewers
and key adult demos, the culinary competition was also the top
post-game broadcast since SUPER BOWL XLVI.
-- MASTERCHEF CANADAdelivered 28% more viewers than last year's
post-SUPER BOWL program, MOTIVE (1.23 million).
-- Attracting nearly 5 million unique viewers overall, the episode
actually grew its audience in its second half hour.
-- The episode will be rebroadcast tonight in its regular 8 p.m.
ET/PT timeslot.

NFL on Bell Media

The 2013-14 NFL season is the final year before the recently announced
multi-year extension of Bell Media and the National Football League's
broadcast partnership that brings the 4 p.m. Sunday package to CTV and
TSN for the first time, allowing for a full day of Sunday NFL
programming on Bell Media channels in addition to the existing
agreement for primetime games on TSN.


SOCIAL MEDIA LINKS
@CTV_PR
@CTV_Television

#CTV and #SB48


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About CTV

CTV is Canada's #1 private broadcaster. Featuring a wide range of
quality news, sports, information, and entertainment programming, CTV
has been Canada's most-watched television network for the past 12 years
in a row. CTV is a division of Bell Media, Canada's premier multimedia
company with leading assets in television, radio, digital, and
Out-of-Home. Bell Media is owned by BCE Inc. (TSX, NYSE: BCE), Canada's
largest communications company. More information about CTV can be found
on the network's website at CTV.ca.



Source: BBM Canada, overnight vs. overnight



For electronic measurement data that dates back to 1994. Audiences prior
to August 31, 2009 are based on BBM Nielsen Media Research Mark II
meters.


SOURCE CTV

CTV

CONTACT: Greg McIsaac, (w) 416.384.5180, (c) 416.458.3591, greg.mcisaac@bellmedia.ca
Renee Rouse, (w) 416.384.7599, (c) 416.428.4807, renee.rouse@bellmedia.ca
Rob Duffy, (w) 416.384.5717, (c) 416.802.3319, rob.duffy@bellmedia.ca


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