SourceKnowledge Partners With Connected TV Platform adRise

SourceKnowledge Partners With Connected TV Platform adRise


Canadian Brands and Agencies can now buy ad space on over 16 connected
devices including Xbox and Roku.



MONTREAL, Feb. 13, 2014 /PRNewswire/ - SourceKnowledge, one of the
leading Canadian marketplaces for video advertising, announces a
partnership with adRise, the largest distribution and monetization
platform delivering video ads on connected TV.



Brands and agencies represented by SK can now run their online video
campaigns across all major connected TV devices including all popular
gaming consoles, streaming boxes such as Roku, smart TVs, Blu-ray
players and tablets. As TV consumption habits change, so do the flow
of ad dollars. Canadian viewing habits are changing the landscape
considerably. The CRTC reported in 2013 that one-third of Canadians
watch TV online in some form.



"Over the past few years, we've seen tremendous growth in connected TV
viewership in the US and internationally," says Farhad Massoudi, CEO of
adRise, "we're excited to expand our premium video ad inventory to
advertisers in Canada."



Patrick Hopf, President of SourceKnowledge, says, "Connected TV is a
lean back, no clutter environment with premium content. It's a natural
place for pre-roll campaigns to perform at superior levels. We are very
excited to be one of the first companies in Canada to offer this
cutting edge ad placement to our clients."



About adRise

adRise is the leading content distribution and monetization engine for
Connected TV devices. adRise develops branded apps for all of the major
Connected TV devices. We support games consoles, streaming boxes (like
Roku and Apple TV), Smart TVs, Bluray players and tablets. Our ad SDKs,
which power ad delivery, targeting and real-time analytics, is the
standard that most of the advertising world uses to deliver interactive
brand advertising to Connected TV devices. Brand advertisers access
viewers by leveraging robust targeting and analytics never before
available for TV audiences. Premium content owners monetize their
content with interactive video ads, EST, and subscription revenue. For
more information go to http://adrise.com or contact info@adrise.com.


About SourceKnowledge

SourceKnowledge is the leading marketplace for video advertising in
Canada. Brands and agencies trust SourceKnowledge to offer the largest
video ad inventory, ensure brand safety and viewability, as well as
push the envelope for multi-platform presence by being the authority on
emerging technologies such as connected TV. SourceKnowledge reaches
over 10 million unique users in Canada and 89 million unique users in
the United States (comScore, November 2013). Founded in 2009,
SourceKnowledge is located in Montreal with clients around the world.
For more information, please visit sourceknowledge.com.



SOURCE Sourceknowledge

Sourceknowledge

CONTACT: For media inquiries please contact:
deborah@sourceknowledge.com
1-800-887-6680


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