MEGA Brands Announces Expansion of Nickelodeon Licensed Partnership with MEGA BLOKS SpongeBob SquarePants for Fall 2014

MEGA Brands Announces Expansion of Nickelodeon Licensed Partnership with MEGA BLOKS SpongeBob SquarePants for Fall 2014


MONTREAL and NEW YORK, Feb. 11, 2014 /PRNewswire/ - Gearing up for an
exciting New York Toy Fair, MEGA Brands Inc. announces an expansion of
their Mega Bloks kids' construction toys portfolio for 2014 with
Nickelodeon's hit animated series, SpongeBob SquarePants. Toy insiders will get a preview of the new MEGA BLOKS construction
line hitting stores this fall at the American International Toy Fair in
New York City (Booth #751).



Mega Brands' licensed partnership with Nickelodeon is expanding to offer
an exciting range of SpongeBob SquarePants construction toys for fans to build their favorite characters and their
very own under-the-sea universe. Starting Fall 2014, kids can find Mega
Bloks SpongeBob SquarePants in the construction toy aisle.



"We are proud to extend our kids building toy portfolio with SpongeBob SquarePants," said Vic Bertrand, Chief Innovation Officer, MEGA Brands. "With a
combination of great characters, creative builds and fun features, kids
will love creating their own Mega Bloks SpongeBob SquarePants stories."



Since its launch in July 1999, SpongeBob SquarePants has become one of the most beloved animated characters in TV history,
and a global pop culture phenomenon. In its 14th year, the series
continues to rank as the number-one animated series with kids 2-11 on
all of television, as well as one of the most 'liked' animated series
on Facebook, with more than 100 million fans. Over the past several
years, SpongeBob has averaged more than 100 million total viewers every
quarter across all Nickelodeon networks.



"We are thrilled to extend our relationship with MEGA Brands to now
include our beloved SpongeBob SquarePants brand," said Manuel Torres, Senior Vice President, Global Toys and
Publishing, Nickelodeon Consumer Products Group. "The development of
these innovative and unique construction-based toys will reconnect kids
around the world with traditional toy play, and bring the adventures of
SpongeBob from the TV screen, to the play room."



For more information, please visit the MEGA Brands booth at the American
International Toy Fair, Jacob K. Javitz Convention Center, New York
City, booth #751 from February 16(th )to 19(th), 2014.


About MEGA Brands

MEGA Brands (TSX: MB) is a trusted family of leading global brands in
construction toys, games & puzzles, arts & crafts and stationery. They
offer engaging creative experiences for children, families and
collectors through innovative, well-designed, affordable and
high-quality products.



The MEGA Brands headquarters is in Montreal, Quebec, Canada, where the
company was originally founded by Rita & Victor Bertrand over 40 years
ago. The Montreal facility houses an International Design Center and
North America's Biggest Toy Factory, where hundreds of people make
millions of MEGA BLOKS products every year.



For more information, please visit www.megabrands.com and www.megabloks.com

The MEGA logo, Mega Bloks, Rose Art, Mega Puzzles, Mega Games and Board
Dudes are trademarks of MEGA Brands Inc. or its affiliates.

About Nickelodeon:

Nickelodeon is one of the most globally recognized and widely
distributed multimedia entertainment brands for kids and family. It has
built a diverse, global business by putting kids first in everything it
does. The company's portfolio includes television programming and
production around the world, plus special events, consumer products,
digital offerings, recreation, books, feature films and pro-social
initiatives. Nickelodeon's brands are seen globally in more than 500
million households across more than 130 territories, via more than 70
locally programmed channels and branded blocks. Outside of the United
States, Nickelodeon is part of Viacom International Media Networks, a
division of Viacom Inc. (NASDAQ: VIAB, VIA), one of the world's leading
creators of programming and content across all media platforms.



SOURCE MEGA Brands Inc.

MEGA Brands Inc.

CONTACT: Stephanie D. Pinsonnault
Public Relations, MEGA Brands
Tel: (514) 333-5555 ext. 2504
Cell: (514) 258-7115
spinsonnault@megabrands.com


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