Lance Gross, Tatyana Ali and Green Experts Discuss Eco-Friendly Lifestyles with MTV's SWAY at the CIAA Fan Experience

Lance Gross, Tatyana Ali and Green Experts Discuss Eco-Friendly Lifestyles with MTV's SWAY at the CIAA Fan Experience


WHAT: For the fourth-year, Toyota brings its message of
sustainability to the Central Intercollegiate Athletic
Association (CIAA) basketball tournament. The Toyota Green
Initiative (TGI) is an environmental stewardship platform
that tours select Historically Black Colleges and
Universities. This year, TGI will host an insightful
'Green Forum' illustrating the importance of green living.


WHO: SWAY, of MTV NEWS and "Sway in the Morning" on Eminem's
Shade 45 channel on SiriusXM, will moderate the discussion
and host the #ToyotaGreen Forum.


The TGI Coalition, a collection of celebrities and
environmental experts who speak on relevant ways to go
green, will be in attendance. Members include:


Jim Colon, Vice President of African American Strategy,
Toyota Motor Sales, U.S.A., Inc.
Lance Gross, actor, star
of upcoming NBC drama Crisis
Tatyana Ali, actress/
singer, legendary TV show The Fresh Prince of Bel-Air

Earthseed Consulting founders Pandora Thomas and Zakiya
Harris
Charlotte native, Johnson C. Smith student and TGI
Inaugural Campus Contest Winner Stephen Graddick





WHEN: Saturday, March 1, 2014

1:00 p.m. - 2:00 p.m.

**ONE ON ONE INTERVIEWS AVAILABLE UPON REQUEST**


WHERE: TGI Footprint at the Toyota Fan Experience

Charlotte Convention Center

501 South College Street

Charlotte, NC 28202


CONTACTS: Tracy Anderson

Burrell Communications for Toyota

773.495.4851

tanderson@burrell.com


Jaymie Robinson

Toyota Motor Sales, U.S.A., Inc.

310.468.1421

jaymie_robinson@toyota.com
(Logo: http://photos.prnewswire.com/prnh/20131024/CG03421LOGO)

About Toyota

Toyota, the world's top automaker and creator of the Prius, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands. Over the past 50 years, we've built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ nearly 40,000 people (more than 37,000 in the U.S.). Our 1,800 North American dealerships sold more than 2.5 million cars and trucks in 2013 - and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.

Toyota partners with philanthropic organizations across the country, with a focus on education, safety and the environment. As part of this commitment, we share the company's extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good. (NYSE:TM) For more information about Toyota, visit http://www.toyotanewsroom.com.

/PRNewswire/ -- Feb. 26, 2014/

SOURCE Toyota Motor Sales, U.S.A., Inc.

Photo:http://photos.prnewswire.com/prnh/20131024/CG03421LOGO
http://photoarchive.ap.org/
Toyota Motor Sales, U.S.A., Inc.

Web Site: http://www.toyotanewsroom.com


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