Mahesh Babu's 1 (Nenokkadine) Releasing in Auro 11.1 by Barco

Mahesh Babu's 1 (Nenokkadine) Releasing in Auro 11.1 by Barco

HYDERABAD, India, December 24, 2013 /PRNewswire/ --



After a Range of Successful Releases in the Auro 11.1 by Barco Immersive Sound System
in 2013, Audiences in the APAC Region can Expect Even More Cinematic and Sonic Goodness
Next Year. The Action Thriller 1 (Nenokkadine), the Latest Telugu Creation by Renowned
Director Sukumar, is Set to Hit Theatres on 10 January 2014. Once Again, the Use of Auro
11.1's Immersive Sound is Sure to Enthrall Audiences all Over Southern India



All-star lineup



For 1 (Nenokkadine), Sukumar teamed up with Telugu super star Mahesh Babu and movie
star Kriti Sanon. The cinematography was handled by Rathnavelu, who previously worked with
Sukumar on his movies Arya and Jagadam. Devi Sri Prasad composed the soundtrack, already
his fifth collaboration with Sukumar. Production Company 14 Reels Entertainment, run by
Ram Achanta, GopiChand Achanta, and Anil Sunkara, is taking care of production. Backed by
this auspicious collection of talent, 1 (Nenokkadine) will be the first major Telugu
release of the year.



(Logo:
http://photos.prnewswire.com/prnh/20130429/608083)




Part of the action



To make the audience experience the full impact of the movie's many spectacular fight
and chase scenes, 14 Reels Entertainment decided to release the movie in the Auro 11.1 by
Barco sound system. Auro 11.1's revolutionary three-dimensional speaker layout allows
natural sound to come from all around and above the listener, further strengthening the
world-class VFX work. For the latter, the makers have even roped in Hollywood technicians.



"Sound plays a very important role in the creative aspect of a movie," says producer
GopiChand Achanta. "The sound in a movie is rarely just dialogue; it also includes music
and the entire background score, which is paramount to every scene's mood. When I first
listened to the Auro 11.1 demo, I heard a distinctiveness that I have never heard before.
Thanks to Auro 11.1, filmmakers now have the ability to immerse audiences even more deeply
in the worlds they create."



About Auro Technologies
Auro Technologies (www.auro-3d.com [http://www.auro-3d.com ]; www.auro-technologies.com
[http://www.auro-technologies.com ]) is a spinoff of the Galaxy Studios Group and owner of
the Auro-3D(R) Technology Suite. The Auro-3D(R) concept and listening formats have been
developed by Wilfried Van Baelen, founder and CEO of Galaxy Studios and Auro Technologies.
Galaxy Studios is renowned worldwide for its state-of-the-art leadership in audio
innovation for music and sound for film. The Auro-3D(R) suite offers groundbreaking,
easy-to-use, and unprecedented sound reproduction capabilities to the professional,
automotive, broadcast, and consumer electronics markets (such as gaming, smart phones,
multimedia PC, notebooks, tablets, audio players, digital TV, media libraries, and
packaged media).



About Barco



Global technology company Barco designs and develops visualization products for a
variety of selected professional markets. Barco has its own facilities for sales and
marketing, customer support, R&D, and manufacturing in Europe, North America, and Asia
Pacific. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with
about 3,900 employees worldwide. Barco posted sales of 1.156 billion euros in 2012.
http://www.barco.be



Primary Media Contact: Eti Gupta, eti.gupta@barco.com, 91-120-4020269



Secondary Media Contact: Pradeep Singh, pradeep.singh@barco.com, 91-120-4020454






Photo:
http://photos.prnewswire.com/prnh/20130429/608083


Photo:http://photos.prnewswire.com/prnh/20130429/608083
http://photoarchive.ap.org/
Barco Electronic Systems Pvt. Ltd

CONTACT: PRN


-------
Profile: intent