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Thursday, November 28, 2013

Tamil Thriller Vidiyum Munn to be Released With Auro 11.1 Immersive 3D Audio

Tamil Thriller Vidiyum Munn to be Released With Auro 11.1 Immersive 3D Audio

CHENNAI, November 29, 2013 /PRNewswire/ --

Vidiyum Munn, a Dark Suspense Thriller by Director Balaji K. Kumar, Will Premiere in
Theaters Across India in Auro 11.1 by Barco. The Highly Anticipated Tamil Picture is the
Latest in a Series of Top Productions to be Mixed with Auro 11.1 Immersive Sound
Technology and is Testament to the Success of the Platform in the Indian Movie Industry

Auro 11.1, Barco's next-generation immersive sound technology, creates the most
impactful motion picture experience. Its unique three-layer approach allows for an
envelopment of sound unmatched by any other system. Since its release in 2010, the fully
immersive 3D sound of Auro has been rapidly conquering the Indian movie scene. Both
theaters and production studios have embraced the format, resulting in an impressive
number of installations so far.


Enhanced cinematic experience

Director Balaji K. Kumar discovered the capabilities of Auro while watching
Vishwaroopam, the first Indian movie to feature the new format. After visiting AM Studios,
one of India's most famous recording studios equipped with the Auro-3D(R) system which
includes the Auro processor from Barco, he was immediately sold on it. "I'm convinced
audio plays an important role in any movie. It can really change the dynamics and accounts
for 50 per cent of the total experience," Balaji commented. "During the post-production of
Vidiyum Munn, I studied different alternatives for the 5.1 channel audio. Auro really
stood out. I was impressed by the sound quality, its simplicity and the added value it
brings to the entire cinematic experience."

Abel Garamhegyi, managing director at Barco India explains: "Because the human being
is driven by images as well as sound, we are aiming to reach perfection in both and
completely immerse the audience. And it seems like we have succeeded: bookings for halls
where Auro 11.1 has been installed are much higher. Auro 11.1 is proving to be a very
powerful differentiator, motivating people to come together and enjoy an overall
experience instead of watching their television sets at home."

Maximum compatibility

The success of Auro across Indian movie theaters is no coincidence by any means. Apart
from the unique immersive sound quality, the system is perfectly compatible with existing
5.1 installations. "The system demands minimal hardware investments and achieves maximum
results in 3D sound with a minimum number of speakers," Garamhegyi explained. On top of
that, the platform is capable of supporting future immersive standards as they become

Dynamic soundtracks

Sivakumar Vijayan worked as the audiographer for Vidiyum Munn. "Balaji K. Kumar wanted
the sound of the film to be very dynamic, as it has tense moments throughout," explained
Sivakumar. "It had to be an immersive soundscape, enveloping the audience from all
directions. In mixing the film's audio and music, I used the Auro-Matic plugin - a set of
upmixing algorithms - quite extensively. Even after folding the audio down to 5.1, it
gives you an impressive, enhanced result. I have been in the industry for twenty years and
so far I never came across a plugin capable of doing this. It made my job a whole lot
easier and definitely added to the intensity of the scenes."

About the crew

Vidiyum Munn is the first Tamil production by writer, director and visual designer
Balaji K. Kumar. The movie tells the dramatic story of four men hunting down two women,
each for their own perverse reasons. In the past, Balaji's Twelve twisted tricks won the
Golden trailer award in 2002. In 2007 he received a host of awards for 9 lives of Mara, a
cult hit featuring Shakespearian plot twists and a film noir screenplay.

A gold medalist from Sathyajit Ray Film and Television Institute, Sivakumar Vijayan
made his debut as a cinematographer in Vidiyum Munn. Sivakumar had the privilege of
working with P.C. Sreeram for a couple of years before Balaji. K. Kumar spotted him as the
right person to handle the camera for Vidiyum Munn.

"Naturally, we are extremely honored that this renowned crew has chosen Auro 11.1 by
Barco to support their ambitious project," Garamhegyi added.

About Auro Technologies

Auro Technologies ( [ ]; [ ]) is a spin-off of the Galaxy
Studios Group and owner of the Auro-3D(R) Technology Suite. The Auro-3D(R) Concept and
Listening Formats are designed by Wilfried Van Baelen, founder and CEO of Galaxy Studios
and Auro Technologies. Galaxy Studios is renowned worldwide for its state-of-the-art
leadership in audio innovation for music and sound for film. The Auro-3D(R) product suite
offers groundbreaking, easy-to-use and unprecedented levels of sound reproduction
capabilities to the professional, automotive, broadcast and consumer electronics markets
(such as gaming, smart phones, multimedia PC, notebooks, tablets, audio players, digital
TV, media libraries and packaged media).

About Barco
Barco, a global technology company, designs and develops visualization products for a
variety of selected professional markets. Barco has its own facilities for Sales &
Marketing, Customer Support, R&D and Manufacturing in Europe, North America and Asia
Pacific. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with
about 3,900 employees worldwide. Barco posted sales of 1.156 billion euros in 2012. [ ]

Copyright 2013 by Barco

Primary Media Contact: Eti Gupta,, 91-120-4020269

Secondary Media Contact: Pradeep Singh,, 91-120-4020454


Barco Electronic Systems Pvt. Ltd


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