VISITNORWAY by Innovation Norway Joins Forces With Disney to Showcase Stunning Inspiration for the Look of the Upcoming Big-Screen Adventure "Frozen"

VISITNORWAY by Innovation Norway Joins Forces With Disney to Showcase Stunning Inspiration for the Look of the Upcoming Big-Screen Adventure "Frozen"

OSLO, Norway, October 24, 2013 /PRNewswire/ --



With a Setting Inspired by Norway's Landscape and Culture, Walt Disney


Animation Studios' New Feature Film Slated for Theaters Nov. 27, 2013



VISITNORWAY, Norway's national tourist board, officially joined forces with Disney to
celebrate the upcoming big-screen comedy adventure "Frozen" and its stunning look and
setting, inspired by Norway's beautiful landscape, culture and heritage. The unique
collaboration and marketing initiative is designed to drive tourism to Norway, while
boosting enthusiasm for the film, which opens in U.S. theaters Nov. 27, 2013.



Visitnorway and Disney will begin working immediately to create a global marketing
campaign around the new animated adventure. The campaign will see Norway's spectacular
scenery, folklore and culture showcased on an unprecedented scale and will position Norway
on the world stage in a way not seen before.



The "Frozen" script called for a dramatic setting, complete with ice and snow, castles
and mountains. Filmmakers from Walt Disney Animation Studios realized that Norway had it
all. "We wanted to create an intimate world with an enchanting and dynamic setting that
would be immediately identifiable for generations to come," says Mike Giaimo, art director
for the film. "Norway offered a cultural backdrop we'd never explored before and we
thought, 'Wouldn't it be great to blend its dramatic natural environment, architecture and
folk costume aesthetic?' It feels like a world from a classic Disney film, but it's
completely new."



The production team referenced details from Norway for the fictional kingdom of
Arendelle, which sits on a fjord and includes elements of classic Norwegian architecture
like a stave church. Its steep, majestic backdrop serves as the perfect setting for the
journey Anna undertakes with rugged mountain man Kristoff in search of her sister Elsa.
Filmmakers were also inspired by Norwegian bunad-traditional folk costumes that feature
elaborate designs-and select characters actually speak Norwegian in the film or use an
accent that is reminiscent of the region.



"This is a fantastic opportunity for us to promote Norway as a wonderful tourist
destination," says Per-Arne Tuftin, director of tourism at Innovation Norway. "Disney is
well known around the world, and we hope that in providing the backdrop to this film,
Norway will appeal to the film's fans-viewers of all ages who will be inspired to visit
Norway and explore our beautiful country in the years ahead."



The campaign will feature joint promotional activities and special events throughout
the film's theatrical run and home entertainment window, plus social media and website
exposure, including a dedicated section about "Frozen" on visitnorway.com
[http://www.visitnorway.com ].



ABOUT THE MOVIE



Walt Disney Animation Studios, the studio behind "Tangled" and "Wreck-It Ralph,"
presents "Frozen," a stunning big-screen comedy adventure. Fearless optimist Anna (voice
of Kristen Bell) sets off on an epic journey-teaming up with rugged mountain man Kristoff
(voice of Jonathan Groff) and his loyal reindeer Sven-to find her sister Elsa (voice of
Idina Menzel), whose icy powers have trapped the kingdom of Arendelle in eternal winter.
Encountering Everest-like conditions, mystical trolls and a hilarious snowman named Olaf
(voice of Josh Gad), Anna and Kristoff battle the elements in a race to save the kingdom.
The film is directed by Chris Buck ("Tarzan," "Surf's Up") and Jennifer Lee (screenwriter,
"Wreck-It Ralph"), who also wrote the screenplay. It is produced by Peter Del Vecho
("Winnie the Pooh," "The Princess and the Frog"). Featuring original songs from Tony(R)
winner Robert Lopez ("The Book of Mormon," "Avenue Q") and Kristen Anderson-Lopez ("In
Transit," "Winnie the Pooh"), and an original score by Christophe Beck ("The Muppets,"
Oscar(R)-winning short "Paperman"), "Frozen" hits theaters in 3D on Nov. 27, 2013. For
more information, check out http://Disney.com/Frozen, like us on Facebook:
facebook.com/DisneyFrozen [http://www.facebook.com/DisneyFrozen ] and follow us on
Twitter: Twitter.com/DisneyAnimation [https://mobile.twitter.com/disneyanimation ].




Innovation Norway

CONTACT: PRESS CONTACTS: Mona Raa Ravndal, mona.raa.ravndal@innovasjonnorge.no , +47-22-00-29-30 ; For questions about the movie: Walt Disney Studios Global Publicity, Michelle Rasic: michelle.rasic@disney.com, Derek Del Rossi: derek.del.rossi@disney.com


-------
Profile: intent