TV App Agency to Showcase T-Commerce Payment Solution

TV App Agency to Showcase T-Commerce Payment Solution

LONDON, October 15, 2013 /PRNewswire/ --



TV App Agency will showcase their T-Commerce Payment Solution at the Brightcove
(NASDAQ: BCOV) Digital Media thought leadership seminar, which is being held at 195
Piccadilly, the headquarters of BAFTA, on Wednesday 16th October. The Payment Solution
will allow consumers to make quick, simple and secure payments on their Smart TVs. The
Payment Solution can also be used in the physical world where retailers and merchants can
accept payments using an off-the-shelf smart device (i.e. smartphone, tablet) virtual
terminal solution for each transaction.



Consumers are currently faced with a blurred line between the digital ecommerce and
the traditional store commerce worlds. Today they have to use a variety of payment methods
to pay for their day-to-day items depending on whether they are doing digital or in-store
transactions. The TV App Agency challenge was to create a payment solution where this
would no longer be an issue, with consumers able to have a single payment profile that
enables them to buy goods or pay for services in any online or offline environment. And
with retailers/merchants accepting payments for digital and physical goods and services,
this is also an easy way to collect payment, allowing them to expand in both worlds
without the need of using many disparate payment gateways.



"Imagine a world where you can pay for a cup of coffee in your local shop and then pay
for a video subscription service at home using the exact same simple payment method." -
Bruno Pereira, TV App Agency



With consumers' purchasing habits quickly becoming aligned with new technology, brands
are quickly moving to capitalise on the Smart TV space. Online shopping alone is set to
grow by over 50 percent in the next five years and new opportunities are opening for
merchants to offer more convenient, innovative payment experiences. For retailers to truly
benefit from this rapidly growing T-commerce trend, they need to ensure that their
offering incorporates the simple and secure payments experience consumers have now come to
expect.



With this in mind TV App Agency have developed the T-Commerce Payment Solution using
one of the biggest players in the payment gateway space and integrating it into the TV App
Engine to provide a method of payment that is fast, convenient, and secure for Smart TV,
mobile and web. TV App Agency's mobile solution also allows consumers to pay and retailers
to accept payments in an easier way. This solution also has the ability to accept payment
in 177 different currencies, 42 different payment methods and store the user details (e.g.
credit card details in a military grade and PCI compliant environment). This creates a
huge range of opportunities as consumers will be able to pay for all their digital goods
as well as physical goods using this simple payment solution.



"TV App Agency has developed an innovative solution to help retailers harness the fast
growth of the Smart TV space and provide convenient payment opportunities for consumers on
these devices," said Luke Gaydon, vice president of media, EMEA for Brightcove. "We look
forward to seeing the TV App Agency solution on display at the Brightcove Digital Media
seminar."



TV App Agency will be giving a presentation and live demonstration of this T-Commerce
Solution at the Brightcove Digital Media seminar on Wednesday 16th October, including its
integration with the Brightcove Video Cloud online video platform.



Please email contact@tvappagency.com to book an appointment for a live demo!



About TV App Agency



TV App Agency works with leading brands to help them understand, plan, develop and
succeed with



Smart TV apps. The TV App Engine is an award winning platform which delivers low cost,
maximum reach, faster to market apps for brands through the generation of a single source
code to deploy and maintain across most Smart TV platforms.




Contacts:
Bruno Pereira
1 Sherwood Street, Piccadilly Circus, W1F 7BL
+44(0)203-286-0021
contact@tvappagency.com
@TVAppAgency


TV App Agency


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