SKYY® Vodka Named Official Vodka Of Treasure Island Music Festival In San Francisco

SKYY® Vodka Named Official Vodka Of Treasure Island Music Festival In San Francisco

Following Exclusive Sponsorship at Governors Ball Music Festival in NYC, San Francisco's-Own SKYY Featured At Hippest Bay Area Music Event

SAN FRANCISCO, Oct. 9, 2013 /PRNewswire/ --First Coachella, then Governor's Island, now SKYY's festival cocktail experience is coming to its home turf - the City by the Bay. SKYY® Vodka, the number-one domestic premium vodka, announces its official partnership with Treasure Island Music Festival in San Francisco, October 19(th) - 20(th), 2013. SKYY Vodka will serve as the official vodka during the Bay Area's most progressive music event, which will host dance music and indie-rock talent including Atoms for Peace, Beck, Major Lazer and Animal Collective.

The 7(th) annual Treasure Island Music Festival brings together a diverse lineup of cutting-edge musicians, who will perform under the backdrop of the new majestic Bay Bridge. Embodying the charismatic, innovative qualities of its California roots, SKYY Vodka will create perfect cocktails to accompany the popular Bay Area musical event. During the festival, SKYY Vodka cocktails will be poured at various bars throughout the weekend that will help to keep the beats fresh and the grooves deep.

"After our successful partnership with Governors Ball Music Festival, we're delighted to sponsor Treasure Island in our hometown of San Francisco," said Kathleen Schuart, Senior Marketing Director, SKYY Vodka. "Music festivals and cocktails go hand in hand and SKYY Vodka's continued presence at major music events demonstrates our commitment to our fans - key tastemakers and music enthusiasts."

SKYY has created the SKYY Vodka Salty Kitten and "Live" Mule cocktails for the event, inspired by the festival:

SALTY KITTEN
1.5 oz. SKYY Vodka
.5 oz. Campari
2 oz. Grapefruit Juice
.5 oz. Honey Simple Syrup
2 oz. Cava Sparkling Rose

In an empty shaker glass, pour SKYY Vodka, Campari, Grapefruit Juice and Honey Simple Syrup. Add ice to shaker and shake. Open shaker and add Cava Rose. Strain over fresh ice in a Collins glass. Finish with sliced grapefruit and a pinch of hibiscus & rosemary infused Himalayan Pink Salt.

"LIVE" MULE
1.5 oz. SKYY Vodka
3 oz. Ginger Beer

In a rocks glass full of ice, pour SKYY Vodka and Ginger Beer. Stir and finish with sliced lime wedge and 4-5 drops of bitters.

For more information, please visit http://www.facebook.com/SKYYVodka or Twitter: @SKYYVodka.

ABOUT TREASURE ISLAND MUSIC FESTIVAL
Produced by Noise Pop and Another Planet Entertainment, Treasure Island Music Festival has grown to become one of the west coast's most-loved festivals capping out the festival season, not just for the fans who attend, but for the artists themselves. With no overlapping sets, Bay Area cuisine, and the gorgeous, panoramic views of the San Francisco Bay serving as the festival's backdrop, Treasure Island Music Festival is like no other festival experience in the U.S. When the festival began in 2007, it quickly became one of the premiere music events of the fall concert season thanks to its consistently fresh and exciting lineups, selling out year after year. The festival has played host to a number of music's most incredible names, including Girl Talk, The xx, LCD Soundsystem, Death Cab For Cutie, The Flaming Lips, Deadmau5, She & Him, MGMT, Girl Talk, Vampire Weekend, Belle & Sebastian, M.I.A., Die Antwoord, Modest Mouse, The Raconteurs, Beach House, and more.



ABOUT GRUPPO CAMPARI
Davide Campari-Milano S.p.A., together with its affiliates ('Gruppo Campari'), is a major player in the global beverage sector, trading in over 190 nations around the world with leading positions in Europe and the Americas. The Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. The Group's portfolio, with over 50 brands, spans spirits, the core business, wines and soft drinks. Internationally-renowned brands include Aperol, Appleton, Campari, Cinzano, SKYY Vodka and Wild Turkey. Headquartered in Sesto San Giovanni, Italy, Campari owns 16 plants and 4 wineries worldwide and has its own distribution network in 16 countries. The Group employs over 4,000 people. The shares of the parent company, Davide Campari-Milano S.p.A. (Reuters CPRI.MI - Bloomberg CPR IM), are listed on the Italian Stock Exchange since 2001. For more information: http://www.camparigroup.com

Please enjoy our brands responsibly.

SOURCE SKYY(R) Vodka

SKYY(R) Vodka

CONTACT: Lisa Gonzalez-Turner, ALISON BROD PUBLIC RELATIONS, lisa@alisonbrodpr.com, or Taylor Gowdy, ALISON BROD PUBLIC RELATIONS, taylor@alisonbrodpr.com

Web Site: http://www.camparigroup.com


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