Scandinavia's First Music Streaming Service With Lossless CD Quality Opens Today

Scandinavia's First Music Streaming Service With Lossless CD Quality Opens Today

OSLO, October 1, 2013 /PRNewswire/ --



Today music service WiMP launches its new product for everyone who appreciates good
sound quality - WiMP HiFi. The award-winning service enables lossless music streaming in
CD quality and is available for Sonos, Bluesound, iOS and Android at double WiMP Premium
price.



Already ahead of its launch, WiMP HiFi was named HiFi-product of the year by
Scandinavian magazine Lyd & Bilde in the category for music streaming service.



"We are very pleased to be the first Scandinavian streaming service to offer lossless
sound in CD quality. Streaming music has always been limited to low audio quality and
WiMP, which has always stood for high quality music experience with our products, is
please to be able to deliver a superior service in an increasingly discerning market of
music streaming. We believe that hifi will become a standard in music streaming much
similar to HD for TV." says Andy Chen, CEO at WiMP Music.



At the end of last year WiMP worked to improve sound quality on the entire music
catalog, by upgrading to formats optimized for streaming. This was a huge step towards
WiMP HiFi. The lossless product has been beta tested since mid-March, and the feedback has
been exclusively positive.



"When you really want to enjoy music, maybe listen to a couple of consecutive albums,
I recommend WiMP HiFi. It's a perfect companion to good sound equipment, loudspeakers or
headset. Even if compressed sound formats now are very good, there's something special
about streaming the CD-files directly to your stereo, tablet or smart phone. Top notch
sound quality, just as it was intended in the studio," says Paal Bratelund, product
developer.



WiMP also simultaneously opens an editorial feature series called High Fidelity.



"Our editorial goal is to get every WiMP user to listen to one album in its entirety
within the campaign period. We have some really interesting articles coming up, and there
will be smaller commentary documentaries as well. The content fits perfectly with our
updated blog that allows us to integrate both magazine articles and videos directly into
the clients", says global editorial campaigns manager Sveinung Rindal of WiMP.



WiMP HiFi joins the ranks of new WiMP services: Both WiMP DIY (do it yourself) and
WiMP Professional launched this spring. WiMP DIY offers unsigned bands and artists to
release their music through WiMP and other streaming services, with the consequent
possibility of being promoted by the WiMP editors. WiMP Professional enables public music
streaming for the business market. WiMP also recently launched the concert series WiMP
Live, with performances from artists including Jake Bugg and Gabrielle Aplin presented and
made available for streaming. WiMP is currently available in Norway, Sweden, Denmark,
Germany and Poland.



About WiMP
WiMP is a music streaming service focusing on inspiring users to find new music and old
favorites. Through local editorial teams in each country, WiMP provides daily
recommendations, tips and playlists for any occasion. The ad-free service is available on
computers and mobiles, tablets and network players. Read more on http://www.wimpmusic.com
[http://sendgrid.info/wf/click?upn=J6qBPRVgziwoCR2OIJDNfXK3vS-2F2sJymw4-2FM0gkjzf4-3D_mvz2iKCHyENW-2B9fXEOaXvlkrlgRqnldsR71VwzMTQaCB8QfJmD26329Ok-2BTfsNk9NyQ3rkiCahkDks8bcetrluDCsApOhKyM42lt4vt4EqZfqJIV4A00cWLObBwXw4T-2FNgv9P2SPFk0mW71lCgczUGYAYhtSS6J-2BnhNzFA83gdjWXi9T2GlXrvsTWaLxnH17Gbk-2BByERmywhSwlEtVjHJZ10fgB1rW8UYbhfWVtfLPcdNFEMUSChAJavnCyC-2Fvg9its8nViM21hkLnMMJsneacL7yb2L-2FAYARGGLy0Fa9Cj05fwf5R6oDe-2BfAk4dkn8O ]




WiMP

CONTACT: Kristin Castillo Eldnes, Head of Communication and PR, kristin.eldnes@wimpmusic.com, +47-90-80-73-89


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