Russian Online Video Market Set For Explosive Growth: Report

Russian Online Video Market Set For Explosive Growth: Report

MOSCOW, October 22, 2013 /PRNewswire/ --



Russia's online video market is forecast to reach more than 100 million viewers
watching almost 300 billion videos annually by 2018, according to a ground-breaking
industry report released today.



"Online Video in Russia [http://www.ewdn.com/online-video-russia.html ]" is the first
report of its kind to give a comprehensive overview of this exciting and fast-growing
sector. Published by East-West Digital News (EWDN) and drawing on the latest analytics and
expertise from partners including comScore, Ernst & Young (EY) and Moscow's Higher School
of Economics (HSE), the report provides deep insights into a market that is attracting
increasing interest from multinationals and investors worldwide. The report is sponsored
by Tvigle Media, Russia's leading online video company.



Speaking at a press conference to launch the report in Moscow today, EWDN
Editor-in-Chief Adrien Henni said: "Russia is emerging as one of the most important
markets for electronic video content globally. We are pleased to be bringing a global
audience the first-ever set of reliable and precise data on the industry - an exciting
emerging segment in an emerging market that has considerable potential for future growth."



According to the report, future growth in the sector will be driven by a variety of
factors, from Russia's new anti-piracy legislation and the beginning of massive advertiser
involvement in online video formats, to the growing maturity of several online video
platforms. The in-stream ad and paid content markets are forecast to more than triple to
almost USD 350 million.



In addition to medium- and long-term forecasts and trends, the report explores key
issues defining the industry, including traditional and new distribution channels,
copyright holders' strategies, advertising, piracy and the legislation that came into
force in August to tackle the problem.



Egor Yakovlev, CEO of Tvigle Media, said: "This is a tremendously exciting time to be
doing business online in Russia. This report combines in-depth data from globally
reputable sources with the insights born of years of experience of the sector. The result
makes for compelling reading - and points the way to a bright future for Russia's
internet."



The full report is downloadable from East-West Digital News at



http://www.ewdn.com/files/online_video_full_version.pdf



For editors



East-West Digital News is the leading English-language resource on Russian digital
industries. Its website, ewdn.com [http://www.ewdn.com ], provides news, market data,
business analysis and updates on the Internet, e-commerce, online media and mobile
industries, software and hardware innovation, as well as related investment activity and
legal developments.



Tvigle is Russia's biggest provider of legal Internet video content. The company's
video-on-demand platform, tvigle.ru, is an easy-to-use portal offering a vast selection of
legal, professional content for users to view where, when and how they want - on
computers, mobile devices, smart TVs, media players, and games consoles. Founded in 2007,
Tvigle is the exclusive distributor in Russia of many series produced by leading Western
TV networks.



Enquiries




Tom Blackwell, EM (Moscow)
blackwell@em-comms.com
+7-916-447-2873

Peter Morley, EM (London)
morley@em-comms.com
+44-7927-186645


Tvigle


-------
Profile: intent