HTC UK Launches a Real Gold HTC One® to Celebrate the 18th Anniversary of the MOBO Awards

HTC UK Launches a Real Gold HTC One® to Celebrate the 18th Anniversary of the MOBO Awards

LONDON, October 8, 2013 /PRNewswire/ --



HTC UK announces a limited edition Gold HTC One in pure 18ct gold



The MOBO Best Newcomer winner will walk away with the most expensive HTC phone ever
produced



HTC UK, a leader in mobile innovation and design, today announces the release of the
Gold HTC One, created using REAL gold. Produced to celebrate the 18th Anniversary of the
MOBO Awards, this very limited edition phone will be presented to the winner of Best
Newcomer category sponsored by HTC at this year's ceremony in Glasgow on 19thOctober.



Valued at GBP2,750 and with only five in existence, the limited edition Gold HTC One
is the most exclusive and expensive smartphone ever created by HTC. It was crafted in
partnership with Goldgenie founder Laban Roomes. To achieve this luxury look, the zero gap
unibody of the HTC One on the front and back is plated in 18ct gold. It is polished to
give a sophisticated finish and a special MOBO 18 logo is laser etched on the rear of the
device. These elements come together to create the ultimate recognition for the
prestigious music awards show.



The Gold HTC One includes all the performance of the award-winning HTC One, including
HTC BlinkFeed(TM), HTC Zoe(TM) and HTC BoomSound(TM), together reinventing the mobile
experience and setting a new standard for smartphones.



Phil Blair, HTC President, Europe Middle East and Africa said: "The best artists have
always been given gold discs to celebrate their success, but today most people listen to
music on their phone. We wanted to celebrate that fact. The award winning HTC One is the
gold standard in mobile design and innovation, so it was an obvious choice to make it even
more special. We're sure the winning MOBO artist will love their unique phone and we will
even be giving a lucky member of the general public the chance to get their hands on one
soon too."



Kanya King MBE, founder of the MOBO Awards commented: "MOBO turning 18 is a huge
achievement and a special time for us. The 18ct Gold HTC One phone is a great addition to
our coming of age celebrations and helps add MOBO glitz to proceedings!"



You can vote for the winner of Best Newcomer and the recipients of the Gold HTC One on
the MOBO website at http://www.mobo.com/voting2013/best-newcomer. In the running are:




- Daley
- Elli Ingram
- Etta Bond
- Fuse ODG
- Jacob Banks
- Jahméne Douglas
- Krept and Konan
- Sam Smith
- Shakka
- Stylo G


Goldgenie has previously made bespoke phones for Denzel Washington, Will Smith and
Kate Moss, but this is the first time they have worked directly with an Android
manufacturer.



Since its launch, the HTC One has attracted a host of editorial and industry awards
which recognise its superior performance and new benchmark in design. Just last week the
HTC One collected Gadget of the Year, Phone of the Year and the Design Award at the T3
Gadget Awards 2013. Other highlights include the GSMA's Global Mobile Award for Best New
Mobile Device or Tablet at Mobile World Congress 2013, Computex Taipei's Gold Medal in
Design and EISA award for Best European Advanced Smartphone 2013-2014.



Notes to Editors



For press ready images please visit: http://bit.ly/goldhtcone



About HTC



Founded in 1997, HTC Corp. (HTC) is the creator of many award-winning mobile devices
and industry firsts. By putting people at the center of everything it does, HTC pushes the
boundaries of design and technology to create innovative and personal experiences for
consumers around the globe. HTC's portfolio includes smartphones and tablets powered by
the HTC Sense(R) user experience. HTC is listed on the Taiwan Stock Exchange (TWSE: 2498).
For more information, please visit http://www.htc.com.



About the MOBO Organisation



Founded in 1996, the MOBO Organisation was established by Kanya King MBE to recognise
the outstanding achievements of artists who perform music in genres ranging from Gospel,
Jazz, RnB, Soul, Reggae to Hip Hop. Over the past 17 years MOBO has played an instrumental
role in elevating black music and culture to mainstream popular status in the UK.



MOBO has grown quickly to become Europe's leading urban music brand, and supports a
huge variety of genres not just at the annual Awards but all year round through a series
of other initiatives. The 18th Anniversary MOBO Awards will take place on October 19th at
the newly opened SSE Hydro, in Glasgow. For more information visit
http://www.mobo.com.



Notes



In the event of a double act winning the MOBO for Best Newcomer, two Gold HTC Ones
will be presented to the winners.




HTC

CONTACT: For Media Enquiries, please contact: Tim Lovell, tim.lovell@dynamopr.com, m: +447877809052


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