Calling all Canadians: Clara's Big Ride for Bell Let's Talk gets ready to roll

Calling all Canadians: Clara's Big Ride for Bell Let's Talk gets ready to roll


-- Bell announces Official Route and National Partners for Clara's
Big Ride
-- Six-time Olympian Clara Hughes to ride her bike around Canada,
visiting schools and community groups in every province and
territory to talk about mental health
-- National Partners Aimia, BMO, Canadian Tire, Cisco, CTV,
Lundbeck, President's Choice and Samsung helping to take the
mental health conversation further than ever before
-- Local mental health organizations across the country preparing
to host Clara in their communities


MONTREAL, Oct. 10, 2013 /CNW Telbec/ - Bell today announced the Official
Route and National Partners for Clara's Big Ride for Bell Let's Talk,
the national bicycle tour around Canada by Clara Hughes in support of
mental health.



Beginning March 14, 2014, and spanning 110 days, Clara's Big Ride will
cover 12,000 kilometres through every province and territory, visiting
95 communities and connecting Canadians to the cause of mental health
at the grassroots level.



"I can't wait to ride to communities in every corner of the country,
meeting Canadians where they live and talking to them about how
together we can make a real and positive difference in the nation's
mental health," said Clara. "From Saguenay to Saskatoon, Kuujjuaq to
Cranbrook, Fredericton to Fort McPherson and everywhere in between,
mental illness directly impacts 1 in 5 Canadians and affects all of us
in some way. I'm looking forward to sharing stories with people in
these communities and so many more as we fight the stigma around mental
illness and drive awareness and action in mental health."


Official Route

Clara's Big Ride kicks off in Toronto on March 14, 2014, rolling east
through Ontario, Québec and Atlantic Canada, before returning to
Northern Québec and heading northwest across Nunavut, the Northwest
Territories and Yukon. Crossing the Arctic Circle on the legendary
Dempster Highway, Clara will journey south to Vancouver Island and head
east through British Columbia, Alberta, Saskatchewan, Manitoba and
Northern Ontario before finishing her ride on Canada Day, July 1, 2014,
in Ottawa.



To see the Official Route map and a complete listing of the 95
communities Clara will visit, please visit Bell.ca/clarasbigride/map.


National Partners

Clara's Big Ride is powered by the support of our National Partners
-Aimia, BMO, Canadian Tire, Cisco, CTV, Lundbeck, President's Choice
and Samsung - who are providing significant support for the ride. For
more information on our National Partners, please visit Bell.ca/clarasbigride/partners.



"We thank the National Partners of Clara's Big Ride for their generous
support in taking the conversation about mental health further than
ever before," said Mary Deacon, Chair of Bell Let's Talk. "A
cross-section of leading names in Canadian and international business,
our National Partners are enabling Clara's ride to fight the stigma and
support grassroots mental health initiatives in communities across
Canada."


Mental Health Advisory Committee

Clara's Big Ride is guided by an advisory committee of mental health
experts from across Canada. Focused on ensuring a long-term legacy of
community based mental health initiatives, the committee represents a
range of mental health disciplines and linkages to local health and
community organizations across the nation. To learn more about the
Mental Health Advisory Committee, please visit Bell.ca/clarasbigride/partners.


Share in the Ride

Everyone can participate in Clara's Big Ride for Bell Let's Talk through
local community events and social media. For more information, please
visit Bell.ca/ClarasBigRide or follow the latest Ride news on Facebook at Facebook.com/BellLetsTalk or on Twitter at @Bell_LetsTalk.



The Bell Let's Talk mental health initiative is a national charitable
program that promotes mental health across Canada with the Bell Let's
Talk Day anti-stigma campaign and significant funding for community
care, research and workplace best practices. To learn more, please
visit Bell.ca/LetsTalk.



Bell is Canada's largest communications company, providing consumers and
business customers with wireless, TV, Internet, home phone and business
communications services. Bell Media is Canada's premier multimedia
company with leading assets in television, radio and digital media.
Bell is wholly owned by Montréal's BCE Inc. (TSX, NYSE: BCE). For more
information, please visit Bell.ca.


SOURCE Bell Canada

Bell Canada

CONTACT: Jacqueline Michelis
Bell Media Relations
1-855-785-1427
Jacqueline.michelis@bell.ca
@Bell_News


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