thePlatform Launches Cloud-based Virtual TV Framework for Service Providers

thePlatform Launches Cloud-based Virtual TV Framework for Service Providers

- mpx Enables TV Providers to Mirror Live and Video On Demand TV Across Connected Devices -

LONDON and SEATTLE, Sept. 26, 2013 /PRNewswire/ -- Today, thePlatform, the leading white-label video publishing company, introduced a new Virtual TV Framework to enable cable, satellite and IPTV service providers to replicate their 24 hour, live, linear programming and video on demand (VOD) television services via the cloud. To date, most online video viewing has been limited to VOD or short-term live events because of technical and financial challenges. With decreasing delivery costs and technological advancements in the cloud, this dynamic is poised to change dramatically over the next five years.

Leveraging thePlatform's award-winning mpx video publishing system, not only can TV service providers mirror the full TV experience via broadband, but they can also create better and more personalized features across IP-connected set-top boxes, game consoles, Smart TVs, tablets, and other devices.

The new Virtual TV Framework provides cloud-based management of linear TV, VOD, enhanced discovery and personalization, targeted adverting, commerce, content protection, and multi-screen user interfaces (UIs). The new Virtual TV Framework is made possible by mpx's open APIs and best-in-class technology partners, along with underlying innovations in unified metadata management, video ingest, and distribution.

"Our customers can now transition to TV services that incorporate the best of TV, and the best of the Web," said Ian Blaine, CEO of thePlatform. "Our Virtual TV Framework is the culmination of more than a decade of technical experience managing video for many of the largest TV and media companies in the world. It's not a monolithic stack, but rather an open framework that gives them greater flexibility and cost control. mpx is engineered to work in parallel with legacy TV systems - leveraging existing infrastructure investments - while providing a clear migration path to an all-IP based architecture."

Virtual TV Framework

thePlatform's mpx system provides TV operators with centralized video management via a user-friendly, Web console. Key features of mpx's Virtual TV Framework include:


-- Linear TV: mpx can work with leading encoding systems to ingest live,
linear programming and dynamically apply associated metadata and
business policies; orchestrate CDN delivery; and support real-time
updates to electronic program guides (EPGs). For example, the EPG could
adjust if a sporting event runs long, or the EPG can provide on-screen
reminders of upcoming or related shows of interest to individual users.

-- VOD and Catch-Up TV: By managing the VOD library in the cloud, mpx can
allow TV operators to offer much larger video libraries across devices
than on traditional TV systems. mpx can easily allow operators to
promote popular content and back catalogs, and publish across devices.
In addition, while linear channels are airing, mpx will soon enable
media files and associated cue points for ads and associated metadata to
be automatically saved and archived for VOD.

-- Enhanced Discovery and Personalization: mpx allows operators to
centralize metadata from providers such as TMS and Rovi, and create
their own custom fields and queries. This centralization enables better
search capabilities, more dynamic guide navigation, and highly
personalized viewing options. mpx integrates with ThinkAnalytics'
leading content recommendation engine to incorporate contextual,
behavioral, and social data, along with editorial promotions. mpx can
also manage and surface metadata at an asset level (e.g. TV episode),
guide level (e.g. show availability), and higher detailed information
(e.g. series, actor, awards, etc.). This means mpx enables operators to
create features such as "My TV," which lets subscribers bookmark
favorite shows, highlight programs they are known to like, and surface
other programs they would likely enjoy.

-- Targeted Advertising: In addition to publishing national ads in linear
feeds, mpx enables customers to insert dynamic ads based on operators'
needs, and delivers more Web-like and personalized advertising via key
integrations with FreeWheel and BlackArrow.

-- Advanced Video Commerce: mpx also provides a comprehensive video
commerce platform to manage digital storefront purchases, subscriptions,
subscription extras, customer notifications, cross-promotional offers,
and more. In addition, mpx lets operators configure new kinds of content
bundles, season or series purchases. For example, at the conclusion of a
movie, TV viewers could be prompted to purchase or rent its sequel or
prequel.

-- Device and UI support: mpx provides unified distribution to portable
devices, such as tablets and smartphones, and living room devices,
including new RDK-enabled set-top boxes, game consoles, Smart TVs, and
more. Customers can use thePlatform's Player Development Kit (PDK) and
App Dev Kit (ADK) to design and enable video playback across various
devices. thePlatform is also tightly integrated with leading UI
developer, Accedo, enabling operators to build custom and consistent UIs
across IP-connected devices.

-- Policy Management and Content Protection: the Virtual TV Framework also
provides the central enforcement system for managing content rights
obligations between TV service providers and content owners (i.e.
geo-restrictions, windows of availability, etc.). In addition, mpx
supports digital rights management (DRM) capabilities from both
Microsoft and Adobe.

-- Systems Integration: mpx's open and robust APIs and SDKs provide
operators the flexibility to work directly with thePlatform, as well as
with Alcatel-Lucent, to develop and implement comprehensive upgrade
plans for their networks.
Additional information about thePlatform can be found at www.thePlatform.com.

About thePlatform

thePlatform(TM) is the leading white-label video management and publishing company. Media companies rely on thePlatform as their open, central hub for managing, monetizing, and syndicating billions of professionally produced video views annually. The company's services provide unmatched versatility for designing and supporting video businesses on PCs, mobile, and TV. Customers include: A+E Networks, Astral, BT, Cablevision, CBC, Comcast, Cox Communications, E!, the Golf Channel, HIT Entertainment, Liberty Global, LSDLive, NBC Local Media, NBC Sports Regional Networks, Outdoor Channel, Oxygen, Rogers, Shaw Media, Style, Syfy, Time Warner Cable, Travel Channel Media, truTV, USA Network, and numerous others. With more than decade history of service, thePlatform is an independent subsidiary of Comcast based in Seattle, Wash. For more information: www.thePlatform.com.

SOURCE thePlatform

thePlatform

CONTACT: Jeremy Pemble of JLM Partners for thePlatform, Jeremy@jlmpartners.com, (206) 381-3600

Web Site: http://www.thePlatform.com


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