Ming Tsai's World Premiere of the "Simply Ming" Collection Launches on HSN on September 20, 2013

Ming Tsai's World Premiere of the "Simply Ming" Collection Launches on HSN on September 20, 2013

NEW YORK, Sept. 19, 2013 /PRNewswire/ -- Celebrity chef and restaurateur Ming Tsai will debut his collection of "Simply Ming" cutting edge kitchen tools and accessories on HSN, HSN.com and HSN mobile live on Friday, September 20, 2013 at 12 A.M. EDT. The high-quality line combines functional innovation with Ming Tsai's extensive culinary background to create uniquely engineered products that are perfect for the demands of today's home cooks.

"I am so excited to finally premiere this comprehensive collection of culinary tools at HSN," says Chef Ming Tsai. "Having a background in mechanical engineering has enabled me to zone in on developing products that are smart, well-designed and easy to use. My goal is that these items will help folks feel more comfortable and confident in their own kitchens. There's nothing more rewarding than cooking for friends and family."

The "Simply Ming" collection can be used by experienced chefs and novices alike. Materials like hard-anodized aluminum and high-end ceramics help deliver overall performance and durability.

The line will offer a variety of culinary products and cookbooks and include exclusive configurations of: the 4-piece AeroKnife(TM) Set; Edge of Glory Knife Sharpener; the Bamboo Cutting Board with Built in Magnetic Knife Technology; a Nuwave Cooking Station Induction Burner; and a Nuwave Elite 9" Frypan. Additionally, the collection will include two cookbooks, Simply Ming One-Pot Meals and Simply Ming in Your Kitchen, featuring many of his East-West favorites.

The 4-piece AeroKnife(TM) Set will be available for a one-day-only price of $19.95 in exclusive colors: Black, Red, Cobalt Blue, Tangerine, Lime Green and White Diamond. The highly anticipated collection has been years in the making and launches just in time for back to school routines and fall holiday party prep so home chefs can enjoy the ease of cooking and spend more time with their family.

"We are thrilled to be partnering with Ming Tsai on the Efficient by Design Collection," said Joy Mangano, President of Ingenious Designs LLC, a subsidiary of HSN. "Ming's outstanding expertise in the culinary industry has provided great insight for this collection with innovative products that truly serve to make life in the kitchen simply efficient."

Raised in Dayton, Ohio, Ming Tsai's passion for cooking began as a child beside his parents at their family-owned restaurant, Mandarin Kitchen. While completing his degree in Mechanical Engineering from Yale University, Ming spent summers in Paris at the renowned Le Cordon Bleu cooking school, eventually moved to Paris and trained under multiple renowned chefs, and later earned his master's degree at Cornell University's Hotel School. In 1998, Ming opened Blue Ginger in Wellesley, MA and immediately impressed diners nationwide with his innovative East-West cuisine. His success led him to open Blue Dragon, a 90 seat Asian gastropub in Boston in 2013. Ming also represents the United States with the Diplomatic Culinary Partnership Initiative/American Chefs Corps, where chefs around the country participate in official government programs that use food as a foundation for public diplomacy efforts at home and abroad.

Additionally, Ming Tsai is the host and executive producer of the Emmy-nominated public television show "Simply Ming." He transitioned into television in 1998, when he began cooking for the Food Network and won an Emmy as host of "East Meets West With Ming Tsai." In 2008, Ming traveled to the Beijing Olympics with NBC's "Today" show to provide viewers with insight into food customs and traditions that define his Chinese heritage.

Throughout his career, Ming Tsai has proven that he not only loves to cook, but has a true passion for showing others how easy it is to cook. The "Simply Ming" Collection is a natural extension of this commitment.

The Ming Tsai "Simply Ming" Collection launches on HSN Live on Friday, September 20(th) at 12 A.M. (EDT). Additionally, Ming Tsai plans to expand the collection exclusively on HSN throughout the year. For more information, visit HSN.com or join the conversation @HSN on Facebook and Twitter.

About Ingenious Designs, LLC:
IDL is a subsidiary of HSN and was founded in 1991 by its president, Joy Mangano. Ms. Mangano is one of the most recognized and successful electronic retailing personalities in the industry today. With nearly 400 million sold, her famous Huggable Hangers® are in homes across the country! The company is a leader in designing, inventing, and marketing innovative and unique products including the original Miracle Mop®, My Little Steamer®, and the Clothes It All® Luggage System. In addition, IDL has broadened its scope by developing and managing product lines for icon and celebrated supermodel IMAN, chef and restaurateur Todd English and Grammy Award®-winning producer and American Idol judge Randy Jackson.

About HSN
HSN is a leading interactive multichannel retailer, offering a curated assortment of exclusive products and top brand names to its customers. HSN incorporates entertainment, inspiration, personalities and industry experts to provide an entirely unique shopping experience. At HSN, customers find exceptional selections in Health & Beauty, Jewelry, Home/Lifestyle, Fashion/Accessories, and Electronics. HSN broadcasts live to 95 million households in the US in HD 24/7 and its website -- HSN.com - is a top 10 most trafficked e-commerce site, featuring more than 23,000 product videos. Mobile applications include HSN apps for iPad, iPhone and Android. HSN, founded 35 years ago as the first shopping network, is an operating segment of HSN, Inc. (Nasdaq: HSNI). For more information, please visit HSN.com, or follow @HSN on Facebook and Twitter.

SOURCE HSN

HSN

CONTACT: Jose Martinez, 323-302-9876, jose@brandlinkcommunications.com

Web Site: http://www.hsn.com


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