Embracing Challenges as Lessons to Be Mastered Is Key for Business

Embracing Challenges as Lessons to Be Mastered Is Key for Business

Dian Griesel, Ph.D. Urges Companies to Issue a Consistent Stream of Fact-Driven News to Ensure Their Reputations as Vital Market Players

NEW YORK and WASHINGTON, Conn., Sept. 17, 2013 /PRNewswire/ -- In the world of business, branding oneself as a "survivor" of various challenges is unwise--because it ignores the fact that all challenges are actually lessons to be mastered, according to Dian Griesel, Ph.D., founder and president of Dian Griesel Int'l. (DGI), a full-service, integrated corporate communications firm.

"If you are not living your business on a daily basis--truly embracing each challenge as a lesson to be mastered--don't be surprised if your business is struggling," said Griesel. "Business...is and always will be a series of challenges. This is guaranteed."

Griesel notes that a "best practice" business strategy is to keep one's potential customers, investors and employees informed of one's enthusiasm for business. A consistent stream of high-quality, fact-driven news can help accomplish these goals; news can brand one's company as a vital market player, presenting its executive leadership as industry experts and reinforcing the company's image as a trusted information resource.

Griesel shared her perspectives on the importance of embracing business challenges as positive lessonsin a blog post on the DGI website. To read the post in its entirety, please visit the following link:

http://www.dgicomm.com/calling-yourself-a-survivor-is-overrated-and-not-good-for-business/

About Dian Griesel Int'l.

With an amazing track record of success, Dian Griesel Int'l. (DGI) is a unique public relations firm. Like no other(TM), DGI creates precise content tailored to specific client needs that resonates with desired audiences. Ever focused on building reputations and brands, DGI's crafted messages are placed by using a variety of traditional and new media channels. More at: www.DGIcomm.com.

Contact:

Dian Griesel Int'l.
Susan Forman
(212) 825-3210
sforman@dgicomm.com

SOURCE Dian Griesel Int'l

Dian Griesel Int'l

Web Site: http://www.dgicomm.com


-------
Profile: intent