DataCash Partners with TV App Agency to Enable Developers to Monetise Smart TV Apps

DataCash Partners with TV App Agency to Enable Developers to Monetise Smart TV Apps

LONDON, September 9, 2013 /PRNewswire/ --



DataCash [http://www.datacash.com ], a MasterCard company, has today announced that it
is partnering with one of the leading Smart TV app development consultancies, TV App
Agency [http://www.tvappagency.com ], to deliver Smart TV payment solutions. The
partnership will see DataCash integrate its payment gateway into TV App Agency's 'TV App
Engine', offering a new way for brands and app developers to accept payments through their
applications.



Currently developers creating apps for Smart TVs often require a significant amount of
investment as there are different types of code and standards for each brand of Smart TV.
The ' [http://www.tvappagency.com/index.html#technology ]TV App Engine'
[http://www.tvappagency.com/index.html#technology ] however provides brands and app
developers with a single platform that allows the development of one app that can be
generated to work across many different Smart TV brands including Samsung, LG, Phillips,
Sony, Panasonic and OperaTV as well as Sony PlayStation 4 and Xbox.



DataCash's payment gateway will be integrated to the TV App Engine, allowing brands
and developers to accept different payment types and process transactions in multiple
currencies within their apps. This will enable a number of use cases from apps that can
recognise and allow the purchase of a product via their TV to entirely new services where
media partners can offer quick and easy subscriptions.



Through the integration between DataCash's secure and robust payment gateway with the
TV App Engine, brands and developers can increase their return-on-investment as well as
create potential new business models.



Wendy Dobson, Director of Innovations at DataCash said, "We are very excited about our
partnership with TV App Agency. We recognise that Smart TVs is one of the key growth areas
for the payments industry."



Bruno Pereira, Director and Founder of TV App Agency said, "Given the amount that
brands are investing in the development of Smart TV apps, this is a great step in helping
them maximise their return on investment and potentially identify new ways to capitalise
on the Smart TV opportunity."



About DataCash



Founded in 1996, DataCash Group Ltd (part of MasterCard Incorporated) provides
multi-channel global payment processing services and advanced fraud prevention and risk
management solutions to merchants and banks. As a global partner to some of the world's
most recognisable brands in the gaming, travel, retail and finance sectors, DataCash
combines smart thinking and an end-to-end solution to help its customers transcend the
complexities and expense associated with payment processing. Advanced technology from
DataCash enables customers to accept and process transactions in over 177 currencies, from
over 45 payment brands across e-commerce, m-commerce channels and cardholder present
channels - with the security and confidence of tools tailored to meet exacting and
expanding business needs. DataCash customers protect their brand and reputation, enhance
end-user experience and capitalize on new global market opportunities.



About TV App Agency



TV App Agency works with leading brands to help them understand, plan, develop and
succeed with Smart TV apps. The TV App Engine is an award winning platform that is
available as a Software as a Service (SaaS) offer and which delivers low cost, maximum
reach, faster to market apps for brands through the generation of a single source code to
deploy and maintain across most Smart TV platforms.



http://www.tvappagency.com




PRESS CONTACT:
Simon Chan
Edelman for DataCash
+44(0)20-3047-2433
simon.chan@edelman.com


TV App Agency


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