Wikia Sees Significant Increase in Daily Traffic and Time Spent: Growing Entertainment Vertical Shows Uptick in Female Engagement

Wikia Sees Significant Increase in Daily Traffic and Time Spent: Growing Entertainment Vertical Shows Uptick in Female Engagement

US Mobile Uniques Up 27% Y/Y, Bringing Mobile Users to 10 Million

SAN FRANCISCO, Aug. 29, 2013 /PRNewswire/ -- Wikia.com, the home for social fandom and the ultimate source for powerful and relevant pop culture, entertainment (film, TV, music and books) and game expertise, revealed today its traffic results from comScore's July 2013 Media Metrix, including web and mobile, showing a 19% year-over-year traffic increase to 60.1 million global unique visitors and 1.1 billion page views a month. The site has also seen a 25% year-over-year increase in time spent per visit, as visitors are logging-on more often and engaging on the site longer. In total, Wikia users worldwide have spent over one billion minutes on the site in July, averaging 17 minutes per visitor.

Wikia mobile usage is also experiencing strong growth with a 27% increase in unique visitors bringing mobile users to 10 million, nearly double the U.S. audience. Pageviews on mobile devices is up 81% year-over-year accounting for 180 million views across Wikia sites with 71.3 million for their game vertical, 50.3 million on entertainment (up 114%) and 4.2 million on lifestyle (up 163%). Wikia's continued dedication to their mobile experience was enhanced with the launch of two mobile apps - My Wikia and Wikia Game Guides 2.0. Their slate of mobile offerings provides users with seamless, interactive ways to engage with the vast array of content on the site anytime, anywhere.

"It's exciting to see our July numbers grow and show that more people are turning to Wikia and spending time exploring, reading and contributing to the vast library of content," said Jennifer Betka, SVP of Marketing at Wikia. "Wikia offers a valuable platform for advertisers and marketers to engage directly with fans in productive and creative collaborations that further their pursuits."

In July 2013, comScore reported Wikia's highest female engagement to-date (47% female), with the uptick being driven by Wikia's entertainment vertical which encompasses film, TV, music and books, saw a 25% increase with 10.3 million uniques. Additionally, Wikia took the top spot among the Top 100 web properties within the 13-17 year old demographic and claimed the number two spot among 18-24 year olds in the U.S.. Globally Wikia ranked 2(nd) in composition of 15-24 year olds. Popular Wikia's that were driving traffic for the month of July include Pacific Rim, The Vampire Diaries, The Walking Dead, Disney, Star Wars and Pretty Little Liars.

About Wikia:
Wikia, the social universe for fans, by fans, is the home for social fandom and the ultimate source for powerful and relevant pop culture, entertainment and game expertise. It is the definitive place for people to contribute to the assembly of original bodies of multi-media content around subjects they know and love. Using Wikia, anyone can form new communities around any subject or participate in over 300,000 existing communities by reading or contributing new content. With over 30 million pages of rich content, Wikia's communities are the most authoritative information about any topic on the Internet. Wikia's video game vertical (www.wikia.com/videogames) is a leading video-game focused network on the Web. Its entertainment vertical (www.wikia.com/entertainment) is the fastest growing U.S. entertainment destination around the world.

Launched in 2006 by founders Jimmy Wales and Angela Beesley, Wikia attracts more than 91.4 million global unique visitors per month and is ranked a Quantcast Top 35 and comScore Top 100 Internet site, as well as a Nielsen Top 10 social network. www.wikia.com or @wikia



SOURCE Wikia

Wikia

CONTACT: Rachel Carr/Courtney Greenberg, DKC Public Relations, Marketing & Government Affairs, (212) 685-4300, Rachel_Carr@dkcnews.com/Courtney_greenberg@dkcnews.com

Web Site: http://www.wikia.com


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