The Action Packed "Indian Idol Junior" App Now Available on the Windows Phone App Store

The Action Packed "Indian Idol Junior" App Now Available on the Windows Phone App Store

NEW DELHI, August 6, 2013 /PRNewswire/ --



Relive the Indian Idol Junior Experience and Catch India's Young Music Idols Anytime
and Anywhere, Absolutely Free



Multi Screen Media (MSM) Pvt. Ltd. today launched a unique fun-filled application,
Indian Idol Junior App on Windows Phone App Store. The application comes bundled with
exciting new features, and games and is available for download free of cost, on any
Windows phone.



(Logo:
http://photos.prnewswire.com/prnh/20130806/633426 )




The mobile application was previously available only on Android Application Stores and
the iTunes Store and has been downloaded by around 150,000 users across devices. Around 66
percent of the total votes for the favorite Indian Idol Junior have been casted through
the application, which is higher than all other voting platforms combined, including SMS,
online and social media, as per a five-week analysis of data.



Speaking on the launch, Nitesh Kripalani, Executive Vice-President - New Media,
Business Development and Digital/Syndication at Sony Entertainment Network commented, "The
idea behind launching the app on Windows Phone App Store was to reach out to and engage
with the fast growing fan base on the Windows Phone Platform. Indian Idol Junior is
undoubtedly the number one music reality show from Sony Entertainment's stable and is
loved by people across the country. Mobile penetration in India is burgeoning and our
endeavor is to bring our popular shows right to the finger-tips of our audience. We have
created a compelling second screen experience so that our fans don't miss out on the fun,
even while they are on the move."



"Apart from voting for their favorite Indian Idol Junior contestant and helping them
win, people can use the dynamic 'Popularity Meter' to see how popular their favourite
'junior' is in the social universe, plus enjoy several other exciting elements and games."
he added.



Commenting on the availability of the app, Mr. Vineet Durani, Director - Windows Phone
Business Group, Microsoft Corporation India Pvt. Ltd. said, "The Indian Idol Junior app is
an amazingly rich and fun app that will wow all Windows Phone device users. I encourage
users to download the app now!"



"The pace at which we are bringing new apps to the Windows Phone Store is
unprecedented, and underscores the relevance of the platform to both consumers and
developers," he further added.



Any Windows based handset user can now experience the world of "Indian Idol Junior",
play exciting games and participate in the action while on the move. Mobile users can know
about their favorite judges, ask questions and get answers directly from all judges, hosts
and contestants through the application. Additionally, users will also have the
opportunity to create their own Indian Idol Avataar, a customized virtual identity and
revive the Indian Idol experience.



The application comes with inbuilt features like "Bachpan Ki Awaaz, a feature wherein
users can record their voice into the app and the app fetches a voice of how the user
sounded when he was a child. The sound clip can be shared for free on social media
platforms like Facebook and Twitter.



Games include a Jigsaw puzzle where users can put pieces together to re-create their
favourite scenes from Indian Idol show. Additionally, another gaming application "Catch
the Musical Notes", where musical notes fall through the screen display; users are to
catch the maximum number of musical notes within a fixed time frame to win. Scores can be
shared on Facebook and Twitter.



About MSM:



Sony Pictures Television (SPT) backs Multi Screen Media Private Limited, which is
India's leading television network. It comprises of Sony Entertainment Television (SET),
one of India's leading Hindi general entertainment television channels; MAX, India's
premium Hindi movies and special events channel; SAB, a family comedy entertainment
channel; PIX, the English movie channel; MIX a refreshing Hindi music channel, SIX,
India's Premier Sports Entertainment Channel and LIV, the digital channel. Multi-Screen
Media's channels are available across the Globe and influence over 400 million viewers in
the Indian sub-continent, and the South Asian Diaspora worldwide.



SONY Entertainment Television, Sony HD, MAX, SAB, MIX, PIX, SIX, SIX HD, AXN, Animax,
Aath, Discovery Channel, Discovery Channel Tamil, Animal Planet, TLC, Discovery Science,
Discovery Turbo Discovery Kids and Discovery HD World, it also distributes the leading
News network in the country - the TV Today Network channels - Headlines Today, Aaj Tak and
Tez and the premium Sports' channels - Neo Prime & Neo Sports.



For Further Information:




For Value 360 India
For Sony LIV Gurdeep Kaur
Kartikeya Malhotra Account Director
+91-9619037537 +91-9873109199
kartikeyam@setindia.com gurdeep@value360india.com


Primary Media Contact : Nupur Dhingra, nupur@value360india.com, 91-78-38437915






Photo:
http://photos.prnewswire.com/prnh/20130806/633426


Photo:http://photos.prnewswire.com/prnh/20130806/633426
http://photoarchive.ap.org/
Multi Screen Media (MSM) Pvt. Ltd.

CONTACT: PRN


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