Uma Thurman Leads Worldwide Celebration in Campari Calendar 2014

Uma Thurman Leads Worldwide Celebration in Campari Calendar 2014

MILAN, July 30, 2013 /PRNewswire/ --



Iconic film star Uma Thurman announced as leading lady in Campari Calendar


and Koto Bolofo as photographer



Today, Campari [http://www.campari.com ](R) is officially unveiling Uma Thurman as the
star of the Campari Calendar 2014, which will be captured by noted fashion photographer
Koto Bolofo [http://art-dept.com/photography/koto-bolofo/location-i ]. The iconic, edgy
actress takes the lead in the 2014 edition of the Calendar which is entitled 'Worldwide
Celebrations', with each month focusing on a unique festival from a number of different
cultures around the world. Through this intriguing new theme, Campari intends to highlight
how cultures around the world have become more global than ever before, and reinterprets
each celebration through its spirit made of passion, style and charisma.



(Photo:
http://photos.prnewswire.com/prnh/20130730/630486-a )




(Photo:
http://photos.prnewswire.com/prnh/20130730/630486-b )




(Photo:
http://photos.prnewswire.com/prnh/20130730/630486-c )




Uma, who has starred in a number of high-profile blockbuster movies such as Pulp
Fiction and Kill Bill, follows in the footsteps of previous Campari Calendar heroines,
including stylish and passionate actresses Salma Hayek, Eva Mendes, Jessica Alba, Milla
Jovovich and Penelope Cruz.



On starring in the 2014 Campari Calendar, Uma Thurman comments:



"To be a part of such a globally-renowned project for an iconic worldwide brand is a
pleasure. I particularly admire the theme this year as I am able to share a worldwide
journey of discovery, passion and style with Campari lovers around the globe. Each month,
the true essence of a 'global celebration' has been captured beautifully thanks to Koto, a
highly-acclaimed photographer with a keen eye for creating intriguing, stimulating and
truly dynamic imagery."



Koto Bolofo is the latest photographer to capture the renowned Campari Calendar, for
its 15th edition. Having been born in South Africa, raised in Great Britain and now
residing in France, Bolofo is a true world citizen, enabling him to embody the theme of
the Calendar even further. Bolofo is well known for his powerful portraits, innovative
fashion shoots and numerous short films. He has shot for a number of high-profile
publications including Vogue, Vanity Fair and GQ, and has created advertising campaigns
for luxury brands such as Louis Vuitton and Dior.



Bolofo is renowned for his keen eye for lively and dynamic imagery, which he will be
using to offer a window on the world to Campari lovers around the world in the 2014
Calendar.



On his shooting of the 2014 Campari Calendar, Koto Bolofo comments: "Campari's ethos
of consistently creating striking and powerful imagery for its world-renowned Calendar
aligns perfectly with what I consistently strive to achieve in my work. To work on this
project with a beautiful and talented actress such as Uma Thurman is an honour, and has
provided me with an opportunity to push the Calendar's boundaries and defiantly capture
the passion and style which is centred on this year's truly inspiring theme."



Bob Kunze-Concewitz, CEO of Gruppo Campari, comments: "The unrivalled legacy of the
Campari Calendar is set to continue this year with the aim of delivering even more
invigorating and inspiring imagery. Once again, boundaries will be pushed in order to
stimulate peoples' imaginations with a voyage of discovery each month to explore worldwide
celebrations, and the theme this year couldn't be more appropriate to do so. With this in
mind, we very much look forward to unveiling the 2014 Calendar later on this year."



About Campari



Campari is a contemporary and charismatic classic. The secret recipe, which has
remained unchanged, originated in Novara in 1860 and is the base for some of the most
famous cocktails around the world. Campari is an alcoholic spirit obtained from the
infusion of bitter herbs, aromatic plants and fruit in alcohol and water. With its vibrant
red colour, intense aroma and inspiring flavour, Campari has always been a symbol of
intrigue and pleasure, which unfurls itself into a captivating drinking experience. These
are the values that have made the Campari brand famous throughout the world as an icon of
passionate Italian style and excellence.



Enjoy Campari responsibly



Media Contact:



International Media Contact [http://www.camparigroup.com/en/media/contacts ]



Related links:



http://www.campari.com - http://www.facebook.com/campari -
http://www.camparigroup.com






Photo:
http://photos.prnewswire.com/prnh/20130730/630486-a



http://photos.prnewswire.com/prnh/20130730/630486-b



http://photos.prnewswire.com/prnh/20130730/630486-c


Photo:http://photos.prnewswire.com/prnh/20130730/630486-a
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20130730/630486-b
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20130730/630486-c
http://photoarchive.ap.org/
Gruppo Campari


-------
Profile: intent